Bob Dylan, "Subterranean Homesick Blues." On "Bringing It All Back Home." (1965)
I got an email from a supplier advertising The Farmers' Almanac. It says we're going to have "a very cold, wet winter." Swell.
A guy who works in the office across from us said the same thing. "Farmers' Almanac says this winter's going to be worse than last." Swell.
To make myself even more despondent I went on-line to see what the Almanac had to say. It turns out, (and I think I already knew this), there are two Almanacs. One is The Farmers' Almanac (note the position of the apostrophe) and the other is The Old Farmer's Almanac.
I thought there might be some juicy drama and it would make a great "Pick-Of-The-Week." Bitter rivals, badmouthing each other, sabotaging the printing presses, etc. etc. No such luck; they're competitors but no drama.
Turns out that The Old Farmer's Almanac is the older of the two. It's been continuously published since 1792 (222 years) The current editor is Janice Stillman, the first women to hold the position. After 40 years of publishing and outlasting other almanacs "Old" was added to the title in 1832.
The Farmers' Almanac was first published in 1818 in Morristown New Jersey. It's now published in Lewiston Maine. Its claim to fame is its top secret mathematical and astronomical formula for predicting the weather.
Both are pretty terrible at forecasting the weather. Which is odd since both are sold for their supposed ability to peer into the future. Neither is better than chance.
But, who cares if they can't predict the weather. We love them because they are beloved, traditional New England brands.
You can predict that your clients and prospects will be happy when you give them a copy bearing your logo.
I predict that you'll call us to place your order...it will make a much appreciated gift.
Cheers,
Robert
Take a look at the To Be Announced blog for more ideas on holiday cards and gift baskets, as well as other neat stuff.
The very traditional yellow and black look of The Old Farmer's Almanac for 2015.
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You can pair the Almanac with this Old Farmer's Almanac calendar so your clients can remember you everywhere.
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What could be more useful than pairing the Almanac with this
