Strategic Communications, LLC


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Success Through Strategy!

Strategy Matters delivers news, tips and strategies for effective communications through traditional and social media. 

Upcoming Presentation:


Using Social Media to Generate PR at the Eau Claire Area Chamber of Commerce 8th Annual Marketing & Social Media Conference.
Building a Better Blog


It's hard to overstate the value of a good blog and the impact it can have on your business. When we're talking about value, we're talking about bang for your buck. A blog is essentially free, other than the time you put into creating content and the cost of the website on which you host it. And yet a quality blog can do so much to drive traffic to your website and to help establish you, and your organization, as thought leaders in your industry.


We've been blogging since February 2009, and we've been doing it consistently (one of our highly recommended strategies for success). Here are our top tips for building a blog that will generate real results.


Are you a blogger? What best practices have you unearthed? What advice would you have for other bloggers? Share here!
(If you don't have, or need help maintaining, a blog, get in touch. Content marketing is our passion and we work closely with clients to deliver real results.)
No Cost, Low Cost Productivity Tools to Help You Get More Done With Less!
 
Small business owners know that the seemingly little things involved in running their operations can take up a great deal of their time. So any time we're able to find ways to be more efficient and shave time off of our routines, we jump at the opportunity.


Today we're lucky that there are a number of apps that help to do just that-many available at no, or low, cost. Here are some of the tools that we've found most useful in helping us to manage our days and our client accounts.


What are your favorite productivity tools? Share here!



Need help creating a cost-effective, and efficient, digital marketing plan to help you meet your marketing goals? We can help.


Using Visuals: Best Practices


In 2015, Tania Schoeman, creative director at Visually, and Hana Abaza, VP marketing at Uberflip, presented  The Art of Visual Content and the Science That Makes It Convert. The landscape for visual marketing is as, if not more, crowded than the landscape for written content.


Consequently, marketers hoping to cut through the clutter need to think strategically about how they plan to use their visual content to drive some desired result-a visit to a landing page or website, a request for more information, a lead, or a sale.


What does it take to create exceptional visual appeal? Find out here.
Volume: 8 - Issue: 8

 August 2016
Strat Comm logo
In This Issue
Building a Better Blog
Productivity Tools
Using Visuals
Research Matters!
We're In the News! 


Marketing: Your prospects are multi-dimensional, so define them that way



The Gap Between Sales and Marketing Content



8 Steps to Getting Buy-In for HR Initiatives



Avoiding the Pitfalls of Content Marketing



The Fight for Marketing Talent



HR Leaders: Why Visibility Matters



Marketing: How to Ensure Your Employees are Prepared to Serve as Powerful Brand Ambassadors


  
Research Matters
Some recent news and  research you may be interested in--we were!  
     


 
   EContent:  Localization is the Key to Going Global With Content Marketing




Free White

Paper
6 Steps and 6 Days to an Effective Content Marketing Strategy


There's no shortage of content marketing experts these days, and no shortage of ideas on the best ways for companies to leverage their content to achieve desired results. The problem is that these ideas are often without context-not grounded in real-world examples. This white paper walks readers through a real, step-by-step process to drive results through content marketing.
Offer Expires: 9/1/16


Strategic Communications, LLC | 19824 53rd Ave. | Chippewa Falls | WI | 54729