World renowned author, speaker--and artist, Seth Godin is the featured keynote. Seth's message based on his new book The Icarus Deception is based on the premise that we are all artists but many of us may not recognize this fact.

"Art is who we are and what we do and what we need. An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist take it (all of , the work, the process, the feedback from those we seek to connect with) personally. Art isn't a result; it's a journey. The challenge of our time is to find a journey worth of your heart and your soul."

More about Seth Godin: he is arguably the godfather of modern marketing, a guru to marketing guru's and has one of the most-visited marketing blogs on the internet. He has penned more than a dozen bestselling books (Permission Marketing, Purple Cow, Tribes, Linchpin) and launched a social site that attracts more than 50 million viewers per month. Yet he makes little effort to cultivate a following, preferring to be discovered virally. Those who do find him stick around for his uncomplicated entrepreneurial mantras, which boil down to this: Make something happen.

On the evening of March 15th, Seth is making a rare appearance and speaking LIVE in Orange County.

Full details here.