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PIC Newsletter - August 2012
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Welcome back!
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By Donna Papacosta, PIC chair
September really does feel like the beginning of the calendar for many, even those of us whose children are finished with school. Perhaps you've enjoyed a slower pace this summer, taking advantage of the hot, dry weather. But now that it's time to gear up for a busy year, your PIC team has been working to build a strong program for you.
On September 12, the well-known marketing consultant Steve Slaunwhite will lead our season's kickoff meeting with a workshop on Practically Painless Prospecting. We'll learn how to keep the flow of prospects coming; this is an essential skill for indies.
Register here.
In October we'll have an informal meeting so we can get to know each other better and perhaps enjoy a beverage. In fact, our program for 2012-2013 will include more of these unstructured meetings (bonus: no charge to attend). Stay tuned for details.
Another heavy-hitter joins us for our November meeting: Ilese Benun of the Marketing Mentor Program. Watch for more details about this meeting soon.
Of course none of these things would happen without the dedication and energy of your PIC executive: Pat Davies, director of programming; Elizabeth Trew, director of communications; Sharon Aschaiek, director of membership and events; and Amy Sept, director of social media. Thank you as well to all of you who volunteer to help our group.
See you in September!
Donna
905.844.7645
donna@trafcom.com
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Practically painless prospecting
Need help with prospecting for new clients? Then come to PIC's first event of the 2012-2013 year for valuable tips on how to connect with prospects without cold calling, by marketing coach and award-winning author Steve Slaunwhite. Date & Time: Wednesday, September 12 6:00 pm to 9:00 pm Place: Room 310, Metro Hall (55 John Street) Cost: $22.00 for members ($24.86 with HST) $32.00 for non-members ($34.16 with HST) (includes wraps, juice, coffee, tea and cookies) We've already had a number of registrations for this event and expect it will sell out soon. Register now so you won't be disappointed! |
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Writers needed
| | We'd love to hear from you if you're interested in becoming a volunteer writer for PIC or IABC/Toronto's Communicator. |
| Tidbits of knowledge | IABC/Toronto members and non-members can visit the Professional Independent Communicators - Toronto blog and check out the content by your peers and event podcasts.
Upcoming events
Practically painless prospecting
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PIC's Mission and the buzz
| PIC's mission is to support independent IABC/Toronto communicators through professional development, networking and marketing.
The buzz is PIC's e-newsletter, intended to inform independent communicators about our activities, share professional development tips from past meetings and keep us aware of what's going on. |
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| June program report | |
Clarity girl meets entrepreneurs looking for a brand boost
What makes you different from your competition? Are you in love with your business? Do you know how you are going to make more money and move your business to the next level?
These were just a few of the critical questions that Rhonda Page, a.k.a. "clarity girl", a moniker that she has earned as a result of years of experience in helping entrepreneurs and large businesses in building their brands and discovering what makes them different, asked the independents gathered together for PIC's Know Your Difference session on June 6.
Debunking misconceptions about branding
The discussion started with acknowledgement that there are three major misconceptions about branding:
- brand is the logo
- brand and sales are unrelated
- only the "big guys" need to worry about brand
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What's up?
|  Won an award lately? Just starting as an independent?
Now is the time to let your independent colleagues know what you're doing and about the range of your skills, talents and interests.
Please send your What's Up! news to Elizabeth Trew at elizabethtrewcommunications@bell.net. Keep your blurb to 60 words or fewer! If you wish, you can also include a link to your LinkedIn profile, website or blog (only one link, please). |
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PIC is a special interest group of IABC Toronto. As the largest chapter of the International Association of Business Communicators, IABC Toronto provides access to products, services, activities and networking opportunities in Toronto and around the world. IABC helps people and organizations achieve excellence in corporate communications, public relations, employee communication, marketing communication, public affairs and other forms of communication. For more information, visit the IABC website.
Don't forget to connect with us on the web: pictoronto.com
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Elizabeth Trew Heather West
Director, Communications Copy editor
PIC
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