Make it a better 2013 by starting your Email Marketing Campaigns today!
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| "Thank you KAZ for showing us how a to grow our business using email marketing campaigns." |
1. Mine your experience
No one else on earth has lived your life, had your experiences, or seen the world through your eyes. Ask yourself what you can share from your unique story that will help you attract the right audience.
2. Put in the hours (even if it's very little)
There are no shortcuts to excellence. Whatever your line of work, make the effort to master it. There's no firmer foundation for your business than being the best in your customers' world at what you do.
3. Use creative positioning
Does your work or business combine different elements in an unusual (and valuable) way? Could that give you the basis of a remarkable brand?
4. Be generous
Generosity doesn't just feel good, it's also a smart strategy for growing your business. Be generous in sharing valuable ideas online (mailing free products is optional). As Brian Clark is fond of saying, if it feels like you're giving away too much, you've probably got it about right!
5. Price strategically
When pricing your products, consider context as well as intrinsic value. If you're selling in a marketplace with a potential for high volume, consider pricing low (maybe temporarily) to achieve a strategic advantage. Free is not an option.
6. Earn permission to stay in touch (my favorite!)
Make it a priority to build your email list, by sharing valuable, inspiring and/or educational content with your biggest fans. Never forget that these people are the future of your business, and treat them accordingly.
7. Accelerate when you build momentum
When you feel your momentum building, look for ways to accelerate your success vertically (by giving your audience more of the same) and horizontally (by creating complementary products or services).
I have found in my past five (5) years as an entrepreneuer that these have been valuable marketing strategies used by many successful business owners. The above are just the "take aways" from this most informative blog. Want to read the entire blog? Click HERE.
