By Rick Souza, Director of Sustainable Solutions Department
That is a very good question. As a matter of fact, I often find it difficult to provide an adequate answer to ministry leaders who ask that question. It is so basic and yet so often misunderstood when it comes to ministry, and I'm not sure why.
In the mid-1980s, prior to entering the ministry, I was a vice president with a very large savings and loan company. I participated in a Masters program at the University of Pepperdine. The major was Organizational Development. Organizational Strategies and Planning. Secular organizations wanted to be more profitable, so they needed an effective strategic plan. It makes sense to me; the bottom line matters.
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Strategic Planning in Brazil |
When I entered the ministry, I was astounded at how strategic planning was often overlooked or totally ignored. It made no sense to "wait for the crisis to plan." Yet that's how many churches and ministries operate. The most important thing we can do as Christian leaders is to seek the Holy Spirit, and then effectively plan according to His direction.
The bottom line counts for us, too. Changed lives, salvation and hope are what we offer those who have lost hope, those whom the world has given up on. There is salvation and life through Christ, and Christ alone. We should be excellent in all we do as we represent Him through our ministry.
Under the leadership of Dr. Jerry Nance, Global Teen Challenge has operated under a Strategic Plan, developed in 2008, which guides our direction. It is a 5-point strategy:
1. Provide training through multiple delivery systems.
2. Develop communication tools.
3. Assist with sustainable funding solutions.
4. Promote Teen Challenge Standards of Operation.
5. Consult for New Program Development.
The leadership of GTC is constantly evaluating the success of our strategies and modifying as needed, but we are on target, we understand where we are going and how
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Strategic Planning in Siberia |
we will get there.
Strategic Planning has taken hold in many countries. In the recent past, we have assisted with workshops in Cuba, Brazil, Mexico, Russia, Siberia and Canada, as well as throughout the United States. Soon we will be assisting leaders in developing strategic plans in Lithuania, Ukraine and Central Asia.
We ask three basic questions when we begin our strategic planning sessions:
(See diagram below)
Funding is always a critical element in any TC center and ministry. Number 3 of our Strategic Plan is to "Assist with sustainable funding solutions." This is a critical element in the strategic planning process. The need is identified, strategies are developed, and an action plan is implemented. The action plan addresses
these points:
1. Identify the need.
2. What is the strategy?
3. Who will be responsible?
4. When will it start?
5. Where will it take place?
6. How will it be accomplished?
7. What will it cost?
8. Who will do the follow-up?
9. How will it be evaluated?
We will be glad to assist you in this process. Understand, it is not an event, but a process that will help you take your ministry to the next level. The leaders of GTC encourage you to take advantage of this assistance to further develop your ministry.
Our mission is to assist in the development and implementation of TC centers worldwide. Building your ministry on the firm foundation of strategic planning is the place to begin.
If you would like to discuss strategic planning or other issues related to sustaining your ministry, you can contact Rick Souza at: email: rlsouza@softcom.net or phone: 1-209-993-7597