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 In This Issue                                         January 2015
 
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I hope your 2015 is off to a great start! Our team at Legacy began the year with a renewed commitment to our life-saving mission. We all should be excited about the tremendous opportunities that await us.

 

Legacy started the year with a piece of incredible news. The truth campaign was named #10 (the top ranked non-profit/cause-related campaign) on Advertising Age's list of Top Ad Campaigns of the 21st Century. truth, which launched in 2000, is one of the nation's largest youth prevention and education campaigns, and has had a successful track record of using creativity and innovation to convey its life-saving messages. Following a century that was filled with advertising icons for the tobacco industry like the Marlboro Man and Joe Camel it is truly an honor to be recognized as one of the top campaigns of this century. We are up against an industry that to this day still spends billions of dollars every year on advertising; so we must always be pushing the innovation and creativity of our programs to spread our life saving messages.

 

Please be sure the spread the word about our "Dr. Alma S. Adams 2015 Scholarship for Outreach and Health Communications to Reduce Tobacco Use Among Priority Populations". We are now accepting applications for $5,000 scholarships that will be awarded to two talented students. The scholarships reward the use of visual arts and community service to reduce tobacco use in underserved populations. The application deadline is April 30. More information is available here.

 

After months of hard work, our Youth Activism team launched a Take Action page on Legacy's web site. The page features five things young people can do right now to finish tobacco for good. It also includes facts, links and other tools that are useful for mobilizing against tobacco. Be sure to visit the page and promote it to youth leaders and adult coordinators in tobacco control.

 

And finally, truth will be back in February with a bold idea, bringing new faces to the forefront. Be on the lookout - I know you'll love what we've come up with.

Robin Koval

CEO and President, Legacy

 

 

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This month, Advertising Age named the truth campaign as one of the top ad campaigns of the 21st century. Ranked on the list at number 10, the article details how the truth campaign has been instrumental in reducing smoking among youth. When the campaign was first launched at the turn of the century, 23 percent of teens smoked. Now, the latest data from Monitoring the Future shows that youth smoking rates are down to 8 percent, their lowest levels in years.

Ad Age's Top 15 Ad Campaigns of the 21st Century is a ranking of the watershed moments that have set new standards for the advertising industry, pioneered new categories, catapulted brands to the top of their market, and impacted popular culture. Early ads such as "1200" and "Body Bags" are recognized for their boldness, exposing some of the manipulative tactics of the tobacco industry. Over the past 15 years of truth, the campaign has touched many lives with its innovative strategies and life-saving messages.


Read more on
truth's recognition here, as well as the full list of recognized ad campaigns here.

 

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Custom Culture Meets Tobacco Control: How One School Can Win $10,000 for its Arts ProgramCustomCulture2015

 

truth, in its partnership with Vans, invites high school students across the country to participate in the Vans Custom Culture
art competition. High school art teachers can register their classes to participate in the competition to create the most artistic and innovative designs using blank Vans shoes as their canvas. truth will send a blank skateboard deck to 50 semi-finalists, challenging them to customize the deck with an original design inspired by the #FinishIt campaign. The winning high school will get $10,000 for their art program and a trip for four to attend the final Custom Culture event in New York City.

 

truth Custom Culture 2014 Winner

Last year's
winner was Sandy High School in Sandy, OR, with a design inspired by this fact: "In 2006, a judge ruled that Big Tobacco had been engaged in a 50-year scheme to deceive the public about the dangers of smoking." We look forward to the creativity that the #FinishIt campaign inspires in high school students across the country this year.

 

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100 Days of Quitting: What Happens When Smokers Quit - An Audio PlayDaysOfQuitting

Quitting is an uphill battle and each quitter has their own demons to face. This heartfelt audio play by  BecomeAnEx.org community member, Giulia, voices her triumphs and tribulations through the first 100 days of her quit attempt. Click here to listen.
 

The New Year often is a time when many smokers try to quit. For those looking to quit,
BecomeAnEx.org is a free online smoking cessation program, designed by Legacy to help smokers quit all year long. The website offers smokers a free, downloadable plan to quit and provides information and tools designed in collaboration with the Mayo Clinic and input from former and current smokers.

 

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Create, Paint, Educate: Apply for the Alma S. Adams ScholarshipAlmaAdams2015


The "Dr. Alma S. Adams 2015 Scholarship for Outreach and Health Communications to Reduce Tobacco Use Among Priority Populations" is now accepting applications. Two $5,000 scholarships will be awarded to students who have shown a commitment to reducing tobacco use through community service for an underserved community and through the use of visual arts.
 The funds may be used towards tuition, books, and related living expenses while attending any accredited college or university within the United States.

 

Named for founding Legacy Board member, Dr. Alma S. Adams, the scholarship commemorates her tireless work of giving voice to the concerns of underserved populations. In addition to representing the 12th District of North Carolina, Dr. Alma S. Adams is also a professional artist and educator as a Professor of Art at Bennett College for Women in Greensboro, North Carolina. Applications are due April 30, 2015, so learn more about the scholarship and submit an application today.

 

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Evidence From Washington, D.C.: New Legacy Research Discusses Cigarette Price Variation Near Schools, and observes E-cigarettes and CessationPublishedStudies


Titled "Cigarette Price Variation Around High Schools: Evidence From Washington DC," a Legacy study published in Health and Place, observed all tobacco retailers in the Washington, D.C. area, and found that 95 percent of outlets in the area had a school within a 1-mile radius, and 75 percent had three or more schools in the same radius. The study reported a strong association between the lowest cigarette pack price at retail outlets and the nearest high school type, with the lowest pack price being lower at retailers close to public schools versus private schools.
 

Jennifer Cantrell, lead author on the study, and director of Research and Evaluation at Legacy, said, "Youth are highly sensitive to cigarette prices and may be more likely to buy cigarettes in school neighborhoods where outlets and advertising are prevalent. Yet little is known regarding the distribution and advertising of cigarette prices in relation to schools and school type. Addressing issues of youth prevention as well as tobacco-related health disparities requires a closer look at tobacco industry marketing, which includes pricing strategies that may expand market share among price-sensitive groups."

 

An online version of the study can be found here.

 

Jennifer Pearson, Research Investigator at the Schroeder Institute at Legacy, recently published "E-cigarettes and Smoking Cessation: Insights and Cautions from a Secondary Analysis of Data from a Study of Online Treatment-Seeking Smokers" in Nicotine and Tobacco Research. The study examined observational data on the association between electronic cigarette use and cigarette smoking cessation. Over the course of three months of observing participants in a web-based cessation trial, 31.7 percent of participants reported using e-cigarettes to quit. According to the study, e-cigarette users made more quit attempts and employed more cessation aids during this period than non-users. There was no association between e-cigarette use and cessation after controlling for use of other cessation aids. The authors note that the results were difficult to interpret due to weaknesses in e-cigarette use measurement, and call for more rigorous research on the links between e-cigarettes and smoking cessation. Read the study online here.

 

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Young People in Boone County, Indiana are Finishing It!BooneCounty


After attending Legacy's 2014 Youth Leadership Institute, Tobacco Free Boone County (TFBC) teens were motivated to host an institute of their own. The Indiana teens, in partnership with our Youth Activism staff, planned and executed an event for 50 high school youth leaders that included team-building exercises and interactive workshops on street activism, social media activism and emerging tobacco products. The institute opened with an appearance by Legacy Board Member and Indiana Attorney General Greg Zoeller.
 

Without a doubt we have a bold and gritty group in Boone County, IN and a board member who is a true champion for our mission. The energy and passion of the Boone County youth activists serve as a perfect model to mobilize teens across the country.

 

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Legacy's Take Action Page Empowers Young People Working to End Tobacco UseTakeActionPage

 

Young people are instrumental in the fight to #FinishIt. Legacy's new "Take Action" page provides five things young people can do right now to help create the next smoke-free generation, as well as facts and resources that they can use in their work to end tobacco use. Visit the Take Action page here.

 

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TOP LINKS

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What Successful Women Want in 2015

100 Days of Quitting: An Audio Play

Save Our Scouts: A Call to End Partnership with Big Tobacco

Apply Now: The Alma S. Adams Scholarship for Outreach and Health Communications to Reduce Tobacco Use Among Priority Populations


 Did Your State Make the Grade? State of Tobacco Control 2015 Report Released by American Lung Association

 

Reflections on the Past 15 Years of truth
 

Take Action: A Page for Young People Working to End Tobacco Use


Reported 
Poisonings from E-Cigarettes Rose 219% From 2012 to 2013

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