Share Your StorySubscribeFeedbackEvents

 
 In This Issue                                           August 2014
 
______________________________________________________
    

 


It hardly seems possible that the long wait is over and the new chapter of truth has launched! We owe so much to so many for making this launch possible, and we would not be here without the support of our partners, stakeholders, friends, and collaborators.

 

The new truth campaign called "Finish It", including three videos, launched in August. The first video, "Finishers", aired on August 11 and sought to energize young people to become part of a greater movement around ending tobacco use. Two more videos, "Unpaid" and "Response", premiered during the MTV Video Music Awards broadcast. Within just 24 hours, "Unpaid" garnered more than 1.2 Million online views!

 

Research shows that an overwhelming majority of teens, more than 91 percent, don't smoke. Our hope is to empower these teens to harness their creativity, ingenuity, and passion to reject tobacco, and end smoking for good. This is the generation that will "Finish It"

 

The new campaign uses innovative digital tools to rally young people, specifically the X Your Profile tool and Erase & Replace. I hope you will consider using these tools to show your support. Finish It has received considerable support from the media as well. Coverage by outlets like the New York Times and Good Morning America hit home that truth is back with a renewed passion.

 

We've also launched our first ever retail collection with our longtime partner, Vans. The collection includes a custom-designed shoe, T-shirt and socks. Austin-based graphic artist, Brett Stiles used the following truth fact as his inspiration for the "Smoke Monsters" design that appears on all three items: "Big Tobacco's products kill 113 people from secondhand smoke every day." The products launched at Vans.com on August 1, and are selling fast. If you would like to order, please click here

 

I hope you'll join us as we build momentum to empower this new movement. Read on to find out how you can join, or visit thetruth.com to learn more.

 

Thank you,

 

 

 

Robin Koval,

CEO and President, Legacy

 

 

______________________________________________________
 

 

 

truth, the nation's largest youth smoking prevention campaign, is rallying a new generation of young people to be the generation that ends tobacco use for good. The campaign's latest effort, "Finish It", calls on young people to finally close the chapter on the battle against tobacco use.

 

The campaign launched in two phases:

 

On August 11, the spot, "Finishers" launched on television and online. The ad served as a way to introduce the campaign and energize young people to take part, calling on them to harness their creativity, smarts and commitment to social good, to put an end to smoking once and for all.

 

Finishers
Finishers


 
On August 24, two additional spots, "Unpaid" and "Response", hit the airwaves during the MTV Video Music Awards broadcast, an annual program popular with youth that typically launch cultural conversations. These two ads highlight the fact that smoking-related images, including images where celebrities are seen smoking, can affect societal acceptance of and subsequent behavior around smoking and use of tobacco products.

 

Unpaid Tobacco Spokesperson
Unpaid Tobacco Spokesperson


 
The "Finish It" campaign also presents a variety of digital tools that seek to engage social media-savvy young people to help "finish" tobacco use, including:

  • X Your Profile - a tool that encourages supporters to join the movement by uploading the Finish It "X" to their social media profile picture(s).
  • Erase & Replace - sharable content which removes cigarettes from photos on social media, and encourages teens and young people to use their own creativity and sense of fun to replace cigarette-related images with other images.
  • thetruth.com website, which offers a set of tools to help youth join the fight and show their support.

The truth campaign has a proven track record of effectiveness, and research shows that there are at least 450,000 fewer smokers thanks to the campaign. The 2013 Monitoring the Future report showed that cigarette smoking among teens is at its lowest rate in 22 years, and the "Finish It" campaign will use this momentum to enlist this generation to finish smoking for good. To learn more about how you can support the "Finish It" efforts, visit thetruth.com.

 

Unpaid Tobacco Spokesperson Response
Unpaid Tobacco Spokesperson Response


 Legacy has worked with many public health and tobacco control partners during the course of the summer, briefing them on the campaign and enlisting their support. To find out how you or your organization can help spread the word and "Finish It" an online toolkit provides language, materials and information about the campaign. You can access the toolkit here, using the password "Toolkit 2014" for Adult Resources and "Endtobacco2014" for Activist Resources.

 

______________________________________________________
 

 

 

Building upon a long-standing relationship with truth, Vans, maker of popular skate apparel and footwear, has launched a limited edition collection of footwear and apparel inspired by truth's life-saving messages. This collection features a Vans shoe, t-shirt and socks, all adorned with a one-of-a-kind "smoke monster" design. The smoke monster graphic was designed by Austin-based designer, Brett Stiles, who used truth Fact #240 for inspiration: Big Tobacco's products kill 113 people from secondhand smoke every day. 


 


 


The Van's brand is driven by creative self-expressionism expressed through fashion, culture, and music, making them the perfect partner for the truth campaign. The truth truck has been a part of the Vans Warped Tour for more than a decade, and has also appeared at Vans events such as the US Open of Surfing and Vans House Parties. Taking the Vans partnership to the next level with the launch of limited edition apparel, truth's messages go directly in the hands - and on the feet - of young people, as truth Fact #240 is printed on the inside sole of the left shoe.

 

The entire Vans x truth collection is currently available online at www.vans.com/truth/ and will be available at the top 50 Vans stores across the country beginning September 4, 2014. Watch this video to see Brett Stiles showing off his creative process in designing this collection.
 

 

______________________________________________________
 

 

 

Tobacco use in America's armed forces is a critical health concern. At an estimated 24 percent, smoking rates among our men and women in uniform are considerably higher than civilian populations. These higher rates have a direct impact on military readiness, and health care expenditures in the armed forces. A 2011 Department of Defense (DoD) survey shows that Armed Forces personnel are interested in quitting, and to that end, Partnership for Prevention has published a guide, entitled Help Your Patients Quit Tobacco: An Implementation Guide for the Armed Forces, designed specifically to address cessation needs in the military.


 


 

 

This guide contains information to help military treatment facilities make tobacco cessation a routine component of care. The guide highlights the importance of addressing tobacco use in the military, tips on planning and carrying out cessation efforts as well as identifying and overcoming challenges, and real-world examples to illustrate ways in which military facilities successfully carry out tobacco cessation services. The audience for this guide includes physicians, nurses, dentists, pharmacists, and other front-line care providers. The production of the guide was funded in part by Legacy, and is available here.

 

Partnership for Prevention offers additional cessation resources through their ActionToQuit Network. Use of the Network is free of charge and is currently provided to over 2000 public health professionals. Resources include Quittin' Time, a news digest distributed every Friday, a monthly Tobacco Cessation Digest, and other regular communications sent to subscribers. Join the Network through the sign-up box on the right-hand side of the ActionToQuit Network's website

 

 

______________________________________________________
 

 

 

An emotionally-charged effort from the American Heart Association (AHA) called "Life is Why" builds a campaign through storytelling. Through "Life is Why," AHA hopes to improve the cardiovascular health of Americans by 20 percent, by the year 2020. Social media is a key platform for the campaign, and Americans are encouraged to share their own stories using #LifeIsWhy. Stories will be aggregated on the "Life Is Why" microsite

 

American Heart Association, Life is Why Times Square Signs
American Heart Association, Life is Why Times Square Signs


This campaign ties in directly with the Legacy vision of reducing tobacco use to 0 percent. Each year, 160,600 Americans die of smoking-related cardiovascular disease, and even brief exposure to tobacco could trigger heart attacks
. Support #LifeIsWhy by sharing a story and  getting healthy. Visit the "Life Is Why" toolkit to learn more.

 

______________________________________________________
 

 

Missed an Edition of our Monthly ENews? No Need to Fret - Just Visit the Archive!eNewsArchive

 

If want to dig up a prior edition, no need to dig through your email. Legacy's eNewsletters are hosted online! The archive can be accessed by clicking here.

 

______________________________________________________

 

 

TOP LINKS

___________________

  

Generation Free Starts With the truth
 

How Wall Street Struck Tobacco Deals that Left States with Billions in Tobacco Debts 

"Finish It" is Anti-Tobacco's New Battle Cry


 

Re-invigorated truth Campaign Will Empower Youth to Finish Tobacco
 

University of Idaho Scholarship Named in Honor of Anti-Tobacco Leader 


 

Public Health Groups Push For Oversight of Luxury Cigars by FDA

 

Amid Smoking Declines, Look Who's Still Lighting Up

 

Online Toolkit Gives Youth the Tools to Fight


 

truth-Telling 101: A Communications Perspective

____________________ 
 
Find Out the Latest News 
from Legacy! Follow us:
____________________ 
 
     

 

   
� 2012 American Legacy Foundation
____________________________________________________________________________________________________________  
 
legacyforhealth.org
From Legacy eNews
This email to a friend
Read the latest