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In This Issue October 2013
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Message from the Board Chair: Legacy's Next President and CEO
It is with great excitement that I announce on behalf of Legacy's Board of Directors, that after a nationwide search, Robin Koval has been appointed Legacy's next chief executive. Ms. Koval joins the foundation as the second President and CEO in the nonprofit's 14-year history, succeeding Dr. Cheryl Healton.
Ms. Koval is a leader in the field of advertising and brand building. She is an ideal fit to lead Legacy, an organization known for its innovative and effective programs and campaigns. Legacy's work is widely recognized for changing knowledge, attitudes and beliefs surrounding tobacco use, helping to drive down teen smoking to its lowest rates in decades.
We're as excited for Cheryl, as she departs for New York University, as we are to welcome Robin. Robin has had a remarkable 25-year career in leading national brands and we look forward to her bold new vision for taking Legacy's life-saving campaigns to the next level in our second decade.
Through her remarkable career, Robin has been recognized as an innovator. She previously served as the CEO of Publicis Kaplan Thaler - a leading advertising firm in New York. Among her many awards, she was the 2011 recipient of the New York Women in Communications Matrix Award and a Women's Venture Fund Highest Leaf Award. She was also recognized in 2011 by Advertising Age as one of its "Most Influential Women in Advertising." Self-Made Magazine has also named Koval one of its Top 50 "Women Entrepreneurs Who Inspire." She has also been honored with the "Working Mother of the Year Trailblazer Award" by Women of New York. 
She is also a renowned marketing strategist and business leader, representing national and global brands in nearly every category. She is a best-selling author of three books, The Power of Nice: How to Conquer the Business World with Kindness; The Power of Small: Why Little Things Make All the Difference and Bang! Getting Your Message Heard in a Noisy World.
Committed to public service, she has developed campaigns and provided counsel to a number of nonprofit, cause-related and healthcare clients and organizations. With the Girl Scouts, she helped lead an award-winning campaign to encourage girls to stay involved in math, science and technology. On the issue of underage drinking, she led a campaign that encouraged parents to speak to their children and young teens about the risks of underage drinking. Other efforts include projects with the Make-a-Wish Foundation, the Red Cross, and work with childhood asthma.
Please join me in a very warm welcome for Robin Koval. She looks forward to meeting and working with Legacy staff and the wider tobacco control and public health communities, as she transitions to Legacy in the weeks to come.
Lawrence Wasden, Attorney General of Idaho
Board Chair, Legacy ®
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Message from Dr. Cheryl Healton - My Next Chapter
After 14 years, my time as President and CEO of  Legacy is coming to a close. I am looking forward to the next chapter of my career at New York University, but by the same token, many of you know how bittersweet it is for me to leave Legacy. I am proud to leave the legacy of positive change and proven-effective programs we have all helped develop and grow together. The parting for me is helped by the fact I leave the leadership of the organization in very capable hands.
During my time at Legacy, I was so fortunate to forge so many professional relationships and friendships with many colleagues in the tobacco control and wider public health community. We have all shared in a remarkable journey as we've committed ourselves on a daily basis to the life-saving work of tackling the issue of tobacco use - an issue that continues to plague and adversely impact too, many of our fellow Americans.
The foundation could not have succeeded without the shared commitment, energy and passion of others working in public health and tobacco control.
Thank you. |
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Not Just Noise: truthLIVE Concert Tour 2013 Tops the Bill at Major College Campuses
Students at five of the nation's largest colleges and universities got a free dose of "truth" as the largest youth smoking prevention tour in the United States returned to select college campuses this fall. The tour, called truthLIVE, made visits to some of the nation's largest universities: Pennsylvania State University, Ohio State University, the University of Pittsburgh, the University of Central Florida, and the University of Florida. Leading American rock band OneRepublic headlined the show, with alternative pop band TeamMate as the opening act.
 | | OneRepublic headlining a free concert at the University of Pittsburgh |
Thousands attended the free concerts, starting on October 3 with a concert at the main Pennsylvania State University campus in State College, and concluding on October 11 at the University of Central Florida in Orlando. In addition, students were able to connect with truth's dynamic team of 'tour riders' - young people who educate others about tobacco use. The truth truck was set up on each campus at high-traffic locations; students could play games, participate in contests, and win free gear with tobacco-related facts. Outside each concert venue, truth 'air dancer' balloons and custom art pieces greeted students as they made their way into the concert venue. Lucky student winners also got a chance to 'meet-and-greet' and get a photo taken with OneRepublic before the concert. Once inside the concert venue, the truthLIVE experience included a video jockey session, where a mix of visual assets from the truth campaign (ads, online creative, photos) were morphed together with music and laser lights to highlight the campaign through a dynamic visual experience. Longtime truth tour DJ JDayz warmed up the crowd with a music session before opening act TeamMate took the stage.
 | | Students at the University of Florida excited to see OneRepublic |
Working with student groups on each of the campuses also allowed truth to extend its message with each campus' student body, while group contributions helped defray the costs of putting on the concerts.
 | | Learning while playing at the University of Florida |
In the United States, about 88 percent of adult smokers start smoking by age 18 - and more than 90 percent of smokers begin by age 20. Having a presence on college campuses provided an opportunity for truth's smoking prevention message to reach teens and young people who may be experimenting with smoking, thinking about it, or seeing people in their peer group smoke.
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Legacy and Lung Cancer Alliance Ask the New York Court of Appeals to Rule that Tobacco Companies Can Be Ordered to Pay for Medical Surveillance of Long Term Smokers
Legacy and the Lung Cancer Alliance have filed an amicus curiae (friend of the court) brief asking the New York Court of Appeals to rule that Philip Morris can be ordered to pay for medical surveillance for long term Marlboro smokers and ex-smokers. The class action plaintiffs in Caronia v Philip Morris are seeking to establish that they can bring a case for medical monitoring in the New York courts. The brief addresses one of the key questions in the case, explaining that Low Dose Computer Tomography (LDCT), is a proven effective mechanism for the early detection of lung cancer which is critical to making life-saving treatment possible. Moreover, LDCT is now well-established as part of the medical standard of care. The case will be argued on November 13, 2013 and a decision is expected sometime next year. |
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Toxic Forest Generates Buzz at SXSW Eco 2013 in Austin, Texas
Cigarette butts are the most littered item found on America's beaches and waterways, and this form of litter has a far-reaching impact on the environment.
Toxic Forest, a piece of art created by Chris Jordan and commissioned by Legacy, uses photo-realism to bring this issue to life. In the piece, 139,000 cigarette butts are displayed - representing the number of butts that are smoked and discarded in the United States every 15 seconds. After being introduced earlier this summer at the Aspen Ideas Festival in Aspen, Colorado, the artwork was displayed this past week at SXSW Eco 2013 in Austin, TX.
Littered butts leach toxic chemicals and carcinogens, contaminate water sources, are poisonous to wildlife and are made of cellulose acetate, a type of plastic that does not readily biodegrade. Even under ideal conditions, cigarette filters could take years to decompose, merely breaking up into smaller particles of plastic. The impact of cigarettes on the environment is an issue Legacy regularly works to raise awareness about. Since 2010, the foundation has devoted resources to research, discussion panels, art and a Public Service Announcement, produced in conjunction with the environmental organization Leave No Trace, and released earlier this year.
The three-day SXSW Eco event brought together thought leaders and decision makers with the aim of discussing the complex challenges facing civil society, the economy and the natural world. The artwork by Chris Jordan was a hot topic of discussion; the display was covered by The Atlantic Cities, as well as other environmental bloggers. To learn more about the impact that cigarettes have on the environment, visit Rethinkbutts.org. |
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Warner Series Commemorates the 15th Anniversary of the Master Settlement Agreement
Legacy, the National Association of Attorneys General and RTI International, a non-profit research institute, hosted a Warner Series event on the 23rd of October to commemorate the 15th anniversary of the Master Settlement Agreement. The panel discussion brought together experts in public health, tobacco control and the MSA to discuss the progress and limitations we continue to face as we battle the number-one cause of preventable death in the United States. The panel was moderated by Lawrence Wasden, Idaho Attorney General and Chair of Legacy's Board of Directors. Panelists included:
- Matthew Farrelly, PhD, Senior Director, RTI International Public Health Policy Research Program
- Danny McGoldrick, Vice President of Research, The Campaign for Tobacco-Free Kids
- Tom Miller, Iowa Attorney Generaland Legacy Board Member
- Mike Moore, Former Mississippi Attorney General and Legacy Board Member
- Tracey Strader, Executive Director, the Oklahoma Tobacco Settlement Endowment Trust
To watch the archived webcast, click here.
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Schroeder Institute Celebrates 5th Anniversary
The Schroeder Institute (SI) celebrated its fifth year anniversary on October 17, 2013. The SI was formed at the behest of President Cheryl Healton and Legacy's Board of Directors. David Abrams, PhD, is its Founding Director. During its first five years, the SI has worked on numerous initiatives related to identifying and implementing intervention and policy research that will make a difference in reducing tobacco use prevalence in youth and adult populations. SI staff have received numerous federally-funded grant awards, and have published 117 papers in peer-reviewed scientific journals to date. The celebration started with remarks from Dr. Cheryl Healton, Dr. Steven Schroeder (former Legacy Board Chair and SI's namesake), and Dr. Abrams, all of whom recalled the SI's ribbon cutting ceremony a short five years earlier, and reaffirmed Legacy's commitment to a strong base of science and research that works to help inform all of Legacy's intervention, evaluation, policy, training and outreach efforts.
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New Legacy and Partnership for Prevention Tobacco Cessation Implementation Guide
Community health centers provide comprehensive primary and preventive care to 20 million people annually, a number expected to double as the Patient Protection and Affordable Care Act takes effect. Low socioeconomic status populations, the primary community served by health centers, are hit especially hard by tobacco use. By instituting tobacco cessation services and integrating them with existing clinical services, health centers are in a position to improve the standard of care and make a significant, positive impact on tobacco use and the health consequences of smoking for millions of patients. To assist health centers with this important task, Legacy collaborated with the Partnership for Prevention to create Help Your Patients Quit Tobacco Use: An Implementation Guide for Community Health Centers. This resource demonstrates to community health center management/administrators the critical need to address patient tobacco use; provides a resource to for health care providers to think through the concrete, day-to-day issues involved in instituting and maintaining tobacco cessation services; and showcases successful tobacco cessation efforts in community health centers across the country. |
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NYC Young Professionals End of Summer BBQ Fundraiser a Big Success!
On Thursday September 26th, more than 100 young professionals gathered at The Liberty Warehouse in Red Hook, Brooklyn for a beautiful night on the patio, raising awareness and funds for Legacy's life-saving programs in tobacco prevention and cessation.
 | | Whitney Baxter, Event Chair, welcoming guests and thanking sponsors |
Hosted by Legacy's NYC Young Professionals Committee, the event featured a special visit from Attorney General Lawrence Wasden, Chairman of the Legacy Board of Directors, an amazing dinner donated by presenting sponsor, Fairway Market, a DJ, and other entertainment.
 | | Legacy's Board Chair, General Lawrence Wasden applauded YP Committee's efforts to raise funds for Legacy's work. Sarah Acer, Co-Chair of the NYC Young Professionals Committee, looks on |
One of the evening's high points was a silent auction which featuring 25 different donated items -- everything from a Jimmy Choo clutch bag to a gift certificate for ice cream sandwiches at Smush, the NY Deli of Desserts. Don't miss out on future events! Help to make a difference in Legacy's work by joining one of Legacy's Young Professionals committees, based either in New York City or Washington, D.C. For more information, e-mail avaccaro@legacyforhealth.org.
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Help Spread the Word -- Legacy is Part of the Combined Federal Campaign
As the Combined Federal Campaign celebrates its 52nd anniversary, Legacy joins as a fourth year participant. The CFC is the largest and most successful annual workplace charity campaign raising funds through the generous support of Federal civilian, postal, and military donors. This year's campaign kicked off September 1, 2013 and will run through December 15, 2013.
If you are a Federal employee, in the military, or work for the U.S. Postal Service, please support Legacy's work with your donation, as every cent goes towards our mission to build a world where young people reject tobacco and anyone can quit. Legacy can be found listed among the national/international independent agencies under charity #19203 (American Legacy Foundation).
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