| |
|
In This Issue July 2013
|
|
|
______________________________________________________
|
| |
|
Legacy Announces Bold New Commitment to Jumpstart the Next Wave of Declines in Youth Smoking
This week, Legacy launched an agency reviews for its nationally recognized, proven-effective youth smoking prevention campaign, truth®. The move signals a significant effort to expand the campaign at a time when the US Food & Drug Administration and US Centers for Disease Control and Prevention will be in the marketplace with bold anti-tobacco mass media initiatives. Together, the campaigns will serve as catalysts intended to spark a second wave of historic declines in tobacco use.
The campaign has had historic impacts on youth smoking prevalence across the country. Over the next three years, Legacy will devote new and significant resources to truth, to help augment the important work being conducted by the federal government in both youth prevention and adult cessation. This national paid advertising will supplement truth's extensive grassroots and digital outreach -- 'connecting all dots' with the youth audience that the campaign strives to reach in strategic ways.
Legacy will be reviewing both creative and media planning/buying agencies over the next several months and expects to make a decision by the end of the year.
Read the full release here.
|
|
|
______________________________________________________
|
| |
|
FDA Stalls Again on Menthol
On July 23, the U.S. Food and Drug Administration (FDA) announced it would seek additional information regarding the potential regulation of menthol in cigarettes. Legacy perceives this as an unnecessary regulatory step, further delaying action that could save American lives.
The FDA has issued an Advance Notice of Proposed Rulemaking (ANPRM) seeking "to obtain information on the potential regulation of menthol in cigarettes," requesting feedback on a just-completed internal FDA evaluation of the science related to the impact of menthol cigarettes on the public health, and posing a number of questions regarding the details of a potential tobacco product standard. This follows a thorough review of the scientific evidence by FDA's independent and expert Tobacco Products Scientific Advisory Committee (TPSAC), which definitively concluded in 2011 that based on an exhaustive review of the scientific evidence, a ban on menthol cigarettes would benefit public health.
"The FDA already has ample support for a ban on menthol,"
David Dobbins, Chief Operating Officer at Legacy, said in a statement. "Conducting its own two-year review of the science was duplicative of the TPSAC report. This additional delay will simply prolong the disease and death caused by menthol cigarettes, with particularly adverse consequences for youth and African-Americans who smoke menthol cigarettes at disproportionately higher rates."
Read the full statement here. |
|
|
______________________________________________________
|
| |
|
Youth Activists Gather in Washington Calling Attention to the 50th Anniversary of the First Surgeon General's Report on Smoking
On July 24, more than 50 youth advocates from across the country gathered at Lafayette Park near the White House in a display of youth engagement. Representing Legacy's Youth Leadership Institute & the Campaign for Tobacco-Free Kid's Youth Symposium, the young activists called attention to the 50-year anniversary of the first Surgeon General's report on smoking and showed their support for a new tobacco-free generation.
During the event, the youth highlighted significant tobacco control victories, campaigns, and tobacco industry "bad acts" for each decade since 1964 on six different posterboards. Youth were stationed in different locations at the park and divided into smaller groups by decade dressed in the respective attire. For example, youth representing the 70s could wore bell-bottoms and platform shoes. The youth passed out palmcards that are smaller, more condensed versions of the timeline, which also included industry quotes or relevant tobacco control facts and/or a call to action.
For more information and ways to get involved locally, please visit www.NotAnother50.com. The microsite includes the timeline as an infographic to be shared on social media as well as relevant information about the 50th anniversary of the first Surgeon General's report on smoking and tools for youth involvement locally. |
|
|
______________________________________________________
|
| |
|
Legacy Engages, Inspires and Promotes Debate at the Aspen Ideas Festival
At the 2013 Aspen Ideas Festival this July, Legacy engaged with influencers, policymakers, journalists, thought leaders and executives from some of the country's most innovative organizations. Legacy continued a dialogue it began at the 2012 Ideas Festival, by bringing prominent thought leaders together at Legacy's installation to discuss issues of the day and share how positive change is being created. Called The Ripple Effect, the series seeks to connect conference attendees with Legacy and create a dialogue around important public health and social change topics. This year, Ripple Effect speakers emphasized that by championing issues that matter in our everyday lives, individuals can set in motion a 'ripple effect' that shifts social norms and then improves the lives of others.
The Ripple Effect Series at the 2013 Aspen Ideas Festival featured the following individuals. Click on the links to hear a short sample of the discussion. The full conversations will be posted to LegacyforHealth.org within the next month:
- Arianna Huffington, Chair, President, and Editor-in-Chief, Huffington Post Media Group, "Redefining Success: The Third Metric."
- Nancy LeaMond, Executive Vice President for Social Impact, AARP, "Life Reimagined: Navigating Transitions and Harnessing Opportunities As We Age."
- Jenn Lim, CEO and Chief Happiness Officer, Delivering Happiness, "Nudging the World to a Happier Place: Harnessing Your Passion to Deliver Happiness at Work and at Home."
- Kurt Andersen, Writer, Host, Co-creator, Studio 360 on American Public Media (NPR), "The Renaissance of the Amateur Spirit."
- Dr. Richard Besser, Chief Health and Medical Editor, ABC News, "The View from Two Sides of the Camera: Using Communication to Improve Public Health."
Legacy's presence at the  festival also involved three different artists - all of whom created original works depicting key issues about tobacco use, including tobacco as a social justice issue, tobacco and the environment, and emerging tobacco products. Through their respective artwork, Brenda Ann Kenneally, Chris Jordan and Adam Voorhes were able to help illustrate the point that tobacco is still a global epidemic, and help drive conversations with influencers attending the festival. Simply, their innovative works brought the tobacco issue to life.
Learn more about Legacy's participation and the artwork presented online.
|
|
|
______________________________________________________
|
| |
|
Take to the Streets and Defend Your Turf in New truth Campaign Mobile Game, Graffiti Collective
Inspired by a 1998 document found in Big Tobacco's files that discusses "covertly" contacting graffiti artists to ask
them to paint  for the companies "in key locations," Graffiti Collective is truth's third mobile game. In the game, players join "The Collective" (TIV) with the goal of ridding their "home turf" of "Mind Fake Inc." (MFI) - a group of graffiti artists hired to spread propaganda.
Mobile games remain very popular with teens. By engaging youth through mobile devices, truth is able to connect with teens everywhere they go. Additionally, by using graffiti art, truth is able to tap into street culture that young people find interesting and inspiring.
The game invites players to interact through four main portals - portals where they can create their own unique graffiti pieces; battle MFI by placing their own artwork over MFI's lies; explore other user's artwork; and take SprayPix by superimposing their virtual graffiti pieces over a real-life photo. Along the way users can share their creations on Facebook.
Graffiti Collective is free to download on select Apple and Android devices. To learn more about the game, read the full press release
here.
|
|
|
______________________________________________________
|
| |
|
SAVE THE DATE: Legacy's Next Warner Series Tackles Tobacco Health Equity
Tobacco use is truly an epidemic, killing more than 400,000 Americans each year. Tobacco use is also a social justice issue because it disproportionately affects people based on their socioeconomic status, race and ethnicity, sexual orientation, geographic location, and nature of their employment. Legacy is committed to providing assistance to programs, research, and other initiatives that address the disparity in how the tobacco industry markets products to underserved communities and the impact smoking has on individuals.
This August, as part of the Kenneth E. Warner Lecture Series, Legacy will host a panel discussion that puts a spotlight on social determinants of tobacco use. A distinguished group of speakers will help identify strategies to tackle tobacco-related health inequities. Please save the date and join us in-person, or tune in via webcast for the event.
SAVE THE DATE:
Thursday, August 15, 2013
12 p.m. to 2 p.m.
1727 Massachusetts Ave., NW
Washington, DC 20036
The event will be webcast live starting at 12:30 p.m. - no call-in or password necessary. Click here for more information, to register to attend in person or to view the webcast and archive.
|
|
|
______________________________________________________
|
| |
|
A Start to Making Workplace Environments Healthy
Legacy has partnered with the American Association of Occupational Health Nurses (AAOHN) - a membership-based association with a vision that work and workplace community environments will be healthy and safe. Because an occupational health nurse's scope of work is broad and the nursing profession in general is the largest constituent of health care providers, occupational health nurses can therefore play an important role in reducing tobacco use. This spring, Legacy researchers and an AAOHN task force jointly developed a web-based survey for AAOHN members to learn what occupational health nurses think about smoking cessation, what smoking cessation resources are available to assist the workers that they serve, and what smoking policies exist in their places of employment.
Highlights of the survey:
- A majority of respondents (81.5 percent) felt nurses should be trained to provide smoking cessation education, and more than half (51.9 percent) of respondents had never had any training in smoking cessation. Of those who had not received training, a majority (65.1 percent) of those said they would be interested in receiving training.
- More than one-quarter (27 percent) of the nurses surveyed indicated that there are guidelines/procedures in their practice settings that prompt them to conduct smoking cessation counseling. Nurses were aware of alternative tobacco products in their environment, having observed chewing tobacco, dip/snuff, and nicotine replacement therapy (NRT) among the most commonly used non-cigarette, tobacco/nicotine products among workers.
- A majority of the respondents (68 percent) had never smoked, while 28 percent were former smokers. Only two percent of respondents smoked every day and one percent were occasional smokers.
To assist with direction for the future, Legacy and AAOHN are working together to develop other educational materials including a toolkit that will provide resources for occupational health nurses to help their workers quit smoking. Read more about the survey and the results online.
|
|
|
______________________________________________________
|
| |
|
Know a Community Activist? Nominate a Deserving Colleague Today!
Legacy is pleased to announce the call for nominations for the 2013 Community Activist Award. The award celebrates exceptional individuals who demonstrate an extraordinary commitment to creating a tobacco-free world in their local communities. Each nominee must be a recognized leader in his or her community who has experience with spearheading innovative and influential tobacco control projects, especially those that reflect Legacy's mission to build a world where young people reject tobacco and anyone can quit. To submit a nomination and for more information, please visit www.legacyforhealth.org/caa.
The deadline for nominations is Monday, Sept. 17, 2013. |
|
|
______________________________________________________
|
| |  |
Every Story Helps to Build a Tobacco-Free World
Retired USAF Major George M. Kesselring spent more than 20 years in the US Air Force, even flying 35 missions over Germany during World War II. Just as research shows extraordinarily high rates of smoking for military personnel - especially during that time period - Major Kesselring smoked for more than 30 years before he finally quit in 1980. His wife, unfortunately, continued to smoke after he had stopped and tragically died from a brain tumor caused by her smoking.
Mr. Kesselring and so many other brave individuals have shared stories like this on MyLegacyStory.org, in order to help shed light on the impact of tobacco and to stem the tide on its use.
MyLegacyStory.org allows individuals to have a platform for sharing stories of courage and passion. It's Legacy's way of honoring the men and women who have been taken by tobacco-related diseases or are making a stand against it. Your story can be the message someone needs to inspire them to try to quit or never start in the first place. MyLegacyStory is also a great way to make a donation to honor or memorialize a loved one or show your support for Legacy's work to build a tobacco-free world.
|
|
|
|
|
|
|
|
|
____________________
Find Out the Latest News
from Legacy! Follow us:
____________________
|
|
|
