For Immediate Release
Contact: Carolyn Szczepanski
Director of Communications
League of American Bicyclists
Women Pedal to the Forefront of the Bicycle Movement
Congressmember, industry trailblazer and NYC Commissioner
headline upcoming National Women's Bicycling Forum
Washington, D.C. - February 7, 2013 - When it comes to biking, women mean business. The popularity of bicycling is skyrocketing nationwide -- and w
omen are leading the charge in this revolution.
According to a recent national poll conducted by Princeton Survey Research Associates, more than 80 percent of American women have a positive view of bicyclists and two-thirds think their community would be a better place to live if riding a bike were safer and more comfortable. On March 4 in Washington D.C., the National Women's Bicycling Forum will unite hundreds of leaders to showcase and build on that energy and momentum.
Hosted by the League of American Bicyclists' Women Bike campaign
, this unique event will highlight the central role of women in one of the most exciting trends in America today: the power of bicycles to bring better health, economic benefit, and travel convenience to millions of Americans.
In just its second year, the Forum will feature a full-day of programming with more than 30 speakers
, including keynote addresses from major leaders
With a theme of "Women Mean Business," this event will provide special focus on industry leaders, entrepreneurs and the economic impact of female bicyclists. According to the 2012 American Bicyclist Survey, women represent a critical majority for the future of the bicycle movement: 60 percent of bicycle owners aged 18- to 27-years-old are women. In 2012 alone, women reported that they planned to spend nearly $2 billion on bike products.
- Georgena Terry: founder of Terry Precision Cycles, the first brand of bicycles built specifically for women
- Congresswoman Tammy Duckworth (D-IL): helicopter pilot, Purple Heart recipient, former Assistant Secretary of Veterans Affairs -- and hand-crank bicyclist
- Commissioner Janette Sadik-Khan: New York City Commissioner of Transportation and architect of NYC's dramatic rise in bicycling
"Clearly, women mean business when it comes to making biking better in their communities," said Carolyn Szczepanski, League Director of Communications and Women Bike. "Across the country, women are shattering previous stereotypes and stepping up to design cutting-edge infrastructure, launch innovative advocacy campaigns and take the lead in the bike industry. This event will put the spotlight on just a handful of the key female leaders who are charting the course toward a healthier, safer, more economically vibrant country -- by bike."
Highlighting the impact of women in the American bicycle industry, the opening keynote will feature a conversation with Georgena Terry, the first engineer to create women's bicycles and launch an international women's brand, and nearly two-dozen small business owners will display their products and services in the Women Bike Pop-Up Shop.
Additional high-profile speakers
at the Forum will include:
- Jenna Burton, founder, Red, Bike and Green
- Anne-Marij Berendsen, president, Gazelle Cycle Imports
- Karen Brooks, editor, Bicycle Times magazine
- Deanne Buck, Executive Director, Outdoor Industries Women's Coalition
- Nicole Freedman, director, Boston Bikes
- Mia Kohout, publisher, Momentum magazine
- Jacquie Phelan, trailblazing mountain bike champion, Bicycle Hall of Fame
- Nicole Preston, National Campaign Director, American Diabetes Association
- Leah Shahum, executive director, San Francisco Bicycle Coalition
- Sarai Snyder, founder, Cyclofemme
- Elysa Walk, General Manager, Giant Bicycles USA
Both women and men
are encouraged to attend the National Women's Bicycling Forum and the event is intended and geared toward bicyclists of all ages, abilities and advocacy involvement.Media is invited to cover the event
. Contact firstname.lastname@example.org for press credentials or to connect this national event to women's cycling initiatives, leaders or businesses in your community.
Learn more about the Forum and the Women Bike campaign at bikeleague.org/womenbike and stay up-to-date by following @womenbike and #womenbike on Twitter.
About the League
The League of American Bicyclists promotes bicycling for fun, fitness and transportation, and works through advocacy and education for a bicycle-friendly America. The League represents the interests of America's 57 million bicyclists, including its 300,000 members and affiliates. Learn more
.About Women Bike
Women Bike will the first national advocacy campaign to empower more women to bicycle and become engaged in the diverse leadership opportunities of the bicycle movement -- as advocates, engineers, retailers, manufacturers and policy makers -- through networking, knowledge sharing, resources and inspiration. Learn more