Re:NEW 

APRIL 2015
 

Volume 10

NO.  4

ANN ARBOR'S CLIXIE VIDEO ALLOWS USERS TO ESTABLISH SIMPLE

VIDEO BOOKMARKS TO EXTEND USERS' VIDEO VALUE



     

 

 

 

 

 

  

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ANN ARBOR'S CLIXIE VIDEO ALLOWS USERS TO ESTABLISH SIMPLE  

VIDEO BOOKMARKS TO EXTEND USERS' VIDEO VALUE

 

Video has been growing massively as a way to get across concepts on the Internet without too many words.

 

Now, Clixie Video of Ann Arbor has moved video capabilities some generations ahead with the advent of its innovative new technology with which online video publishers add interactivity to their content with simple graphical bookmarks that allow a user to retain any item within the video for later additional discovery. No content changes are made to existing videos. Rather, the Clixie is a means to better manage and provide enhanced value to a user.

 

Founded by the former chief executive of the highly successful CText, Larry Moore, and his son, Tim, Clixie Video is a new way for online video publishers to add interactivity to their content. Here's how:

 

Spot or (Spotz):

The Spot is an area drawn around the object (person, place or thing) that is clickable by the viewer during video play. The Spot will move with the object as it moves during video play. The video will not stop playing when a Spot is clicked.

 


Clixie

The Clixie is the graphical bookmark that appears outside the video player when the viewer clicks a spot. The Clixie is completely customizable and may include images and text. When the viewer clicks on the Clixie, it will open a new tab in the browser and navigate the user to the corresponding website. 

 

 

Visual Markers

The Visual Markers are customizable icons that appear to the viewer while watching the video, alerting the viewer that an object is interactive. The Visual Marker may appear at any location inside the video, and may or may not correspond with the placement of the Spot. The viewer will also invoke a Clixie by clicking on the Visual Marker.

 

 

Value Proposition

First and foremost, Clixie generates significant incremental revenue streams. The Clixie business model is very similar to the successful industry models, which is a highly accountable performance-based fee structure. The Clixie product also enhances the experience, by extending the time the viewer will spend watching the video content.

 

Clixie is fast and easy to use. The Software as a Service ("SaaS") model requires no additional software/hardware to install; all that is required is a broadband Internet connection (256 kbit/s or greater) and a current (HTML5) web browser. The training required to make the videos interactive is minimal (approximately 2 hours) and may be done by a person with little or no familiarity with video editing tools. The average amount of time required to make a 90 second video interactive with 5 different objects is between 10-20 minutes (assuming the Clixies have been created).

 

The flexibility and functionality of Clixie provides online video publishers the ability to attract both advertisers and viewers. Advertisers are able to sell more products and sponsor more effectively; viewers are motivated to watch more videos and for longer effectively via Clixie's non-intrusive Visual Markers. Viewers can access Clixie's functionality via any web-enabled device, such as computers, tablets and smart phones (iPhone and Android through an app). Viewers are required to use a web browser that supports HTML5.

 

Clixie does not edit, alter, change or host the original video content, which is very compelling for companies that provide third party videos on/to various websites. It complies with the International Advertising Bureau's ("IAB") VAST and VPAID standards for digital advertising (i.e. banner ads; pre, mid and post roll videos). More information on the VAST and VPAID standards is available at  

 

 

 For more information on Clixie Click Here
 

 

 

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