New "HUMANOBILE" Book by Physician

           Compares Human Body to Automobile

Purchase a new vehicle and one of the first things most of us look at is the manufacturer's recommended maintenance schedule.

We want to know when our prized investment is due for a tune-up, oil change, tire rotation and regular attention to the myriad of details that keep a complex machine running smoothly down the road.

Well, it's no different with the human body, an Ann Arbor physician writes in his - admittedly humorous and firmly tongue-in-cheek - new book "The Human Automobile: HUMANOBILE."

Most of us follow manufacturer's specifications for fuel, coolants, lubricants and maintenance for our cars...but fail to schedule annual physicals, check-ups, exercise and a healthy diet for ourselves.

The result: We wind up in the scrap yard way before our time.

At least that's according to Dr. Francis Nwankwo, an Eiler client. The board certified pediatrician and experienced emergency room physician, who lives in Ann Arbor, explains the analogy of your car to your body in his new, cleverly illustrated book.

Originally from Nigeria, Dr. Nwankwo earned his medical degree at the University of Nigeria, and completed three master's degrees at the University of Michigan in public health administration, toxicology and business administration.

A philosopher and humorist at heart, Nwankwo contends many of us take far better care of our vehicles than we do our own bodies...and that's why he decided to write his book.

"The sole aim of the book is to teach as many people as possible a valuable -- and hopefully lasting lesson in personal health care, public health and preventive and social medicine - using the automobile, which is a status symbol all over the world, as a template or backbone.

If you enjoy this book, thank your automobile for it," Nwankwo writes in his preface.

All proceeds from the book will be used to help fund a medical center named in honor of Igwe Nwankwo of Anambra State, Nigeria, who was assassinated in 2000.

Nwankwo's book, published by Aba Books in Ann Arbor, is illustrated by Nnaemeka Iwuchukwu.

For information on ordering contact the author at (734)747-7551 or email chumez@yahoo.ccom. Or contact Eiler Communications (734) 761-3399.

Twitch .tv, Next New Online Favorite

for Mobil Video Connections, Bought by Amazon

Think of the next dot.com boom?

Well, it's now called Twitch.tv.

Using video has become the next "next thing" in online favoritism.

And Amazon just announced it will pay $1.1 billion for the Twitch website that streams people playing video games.

As Noam Cohen wrote recently in The New York Times, video is being watched more and more on smartphones and laptops rather than desktops of in-office sites.

The "tv" suffix comes from Tuvalu, a tiny island in the Pacific that owns the "dot.tv" suffix.

It has become, reports The Times' Cohen, a chance to signal that some companies are showing video the way people want to see it: on the newer electronic delivery devices.

According to comScore, a video research firm, last month 190 million people watched online video content. comScore is a global leader in measuring the digital world and preferred source of digital business analytics.

Twitch is like YouTube, owned by Google. However, Twitch focuses on games and live-streaming video rather than recorded video. Twitch was started out of the need to share game experiences," explains Gartner Research technology analyst Brian Blau. It is not a traditional social; medium like Facebook. Rather, it connects gamers together with social features that help form a community, Blau explains.

Larry Eiler