Social Media Trends 2014
As 2014 begins, we are sure to see new social media platforms emerge, some current ones disappear, and social media trends begin to take off. Below are some of the new trends and changes we can expect to see as we turn the page into 2014.
Images will beat out words for engagement
Many experts in the field of social media and marketing see the growth and potential of images. Social platforms such as Instagram and Pinterest will continue to be key for marketing and dialoging with consumers. Other imaging sites like Slideshare, Tumblr, and Path have seen success in 2013 and will continue to emerge as key channels for companies to reach their target audiences. A picture is worth 1,000 words.
Searching
Many are familiar with the term Search Engine Optimization (SEO) and you can expect to be more familiar with it in 2014. SEO will be driven by content and as we all heard in 2013, content is king. We could write numerous articles on what content-driven SEO means but to put it simply: think in terms of topics, not just key words.
Another interesting prediction for 2014; #hashtag searching. Will it happen? It remains to be seen in #2014.
Mobile, Mobile, Mobile
Mobile marketing and advertising are some of the most talked about topics today in the marketing, public relations, and advertising fields. And they are not going away. In fact, many experts predict digital marketing (i.e., mobile phone, tablet) to surpass traditional marketing budget and as for advertising; it's gone native. Native advertising has "happened" already but expect it to make a bigger splash in 2014.
Growth for some, disappearance for others
Though Google+ is not the size of Facebook and Twitter, it is growing rapidly. At the end of October 2013, Google+ registered 540 million monthly active users and the its growth does not appear to be slowing down. On the other hand, the location-based app, Foursquare, has been experienced trouble throughout the last year or so as other social media giants such as Facebook offering the option to "check-in" or notify others of your location. Some experts expect Foursquare to not be on the map by 2014's end, despite its recent roll-out of passive notifications. Its sustainability remains to be seen.
For more insight and other predicted trends of 2014 clickhere
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Katie Joly
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