Apogee Insights Highlights Initial Year
The Apogee Insights Group is a strategic consulting unit initiated by some former senior corporate officers in early 2012. The Eiler partner and client noted highlights of its first year.
Apogee served as the advisor to Cherry Lake Publishing, a successful independent publisher that purchased Sleeping Bear Press from Cengage Learning. Services included business evaluation, due diligence, negotiation strategy, capital funding and operational implementation.
Directly acquired the assets of EverReading, an e-book rental firm. Apogee purchased this innovative book rental firm's electronic platform, content and distribution assets to capitalize on its opportunity for significant growth.
New Business Start-Up and Expansion
Launched Michigan Economic Outlook. Worked with Baker Strategy Group and Eiler Communications to successfully release a comprehensive study of the Michigan economy called "Renewing Michigan's Economy 2013." Results were announced at the Economic Club of Detroit on January 8, 2013 and achieved widespread regional and national press coverage. Commenced research on expansion of the Economic Outlook survey to other states.
Invested in a start-up limited liability corporation (LLC) that provides economic research, consulting and analysis to assess and evaluate the Michigan business climate and outlook.
Developed SalesTrac Accelerator
Created a new business generation model that can help dispel the pain that many small and emerging medium and large companies have: lack of robust new revenue sources caused by the continuing poor national and regional economies. Used Accelerator with an Eiler client - Global Language Monitor of Austin, TX
Provided product, marketing and technology services for a $100 million Michigan-based book manufacturer. Created a growth plan to diversify the client's services. Identified core requirements for sales, licensing and technology investments to achieve a successful launch.
Partnered with a medical information and technology company to expand its product and service offerings. Developed plan to enter a high-growth market building on start-up success. Identified key technology partners to accelerate the market introduction of product and service offerings.
Provided consulting services to the State Library of Michigan. Created technology requirement and RFP specifications for a resource-wide library discovery system. Interviewed potential services providers and developed a negotiation strategy.