April  2013 
Volume 8

NO 4

5tart-Ups to Watch

The Decline of Newspaper Readership Continues

The New Interview Questions















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5 Start-Ups to Watch


The first start-up on our list to watch is called Microryza, a new start-up that let's you create a project, let people know why it's important and then ask for a particular amount of money to fund the research and make it happen.


The second start-up on our list is Watsi. Watsi allows users to help fund low-cost, high impact medical treatments for those who need them. The website provides photos of those in need, as well as their story and offers a way for you to help them with a small donation.


The third start-up to make our list is called Teespring. Teespring is a website that lets you create your own T-shirt, and judge the demand for the shirt before one is actually printed. Once you reach an order goal, the shirts are printed and sent to the backers of the shirt.


The fourth start-up to watch is called Wefunder. Wefunder is a new start-up that allows people to invest in other start-ups with as little as $1,000. This start-up eliminates the need for the initial round of funding from traditional investors.


The fifth and final start-up on our list to watch would be the new website called Flightcar. Flightcar aims to allow users to park for free when they fly while earning a little extra cash while away. Flightcar provides a black car service to and from the various lots owned by the start-up and back to the airport while allowing other customers to rent the cars while the owner of the vehicle is away.    

These are the finalist of the Eiler top 5 start-ups to watch, stay tuned for more next month!



Larry Eiler



The Decline of The Newspaper Readership Continues


Paul Gillin, the noted journalist discusses the dramatic decline of newspaper readers under the age of 65 in titled "The Graying of the Newspaper Audience". People have been debating for sometime about what is the exact daily average of daily newspaper readership in the U.S.?   Pew Research numbers shows less than 10 percent of people under the age of 30 reported that they had read a newspaper the previous day.


In comparison, nearly 50 percent of adults over the age of 65 had read a newspaper that day. 74 percent of U.S. newspaper readership is concentrated in people over the age of 45. While that demographic group represents only 39 percent of the population, that group is getting older and dying while the fewer than 45 year olds are not.


A drastic difference in statistics shows just how much newspaper sales will be declining in the next few years, a scary thought for advertisers. But what do all these numbers mean exactly? The industry is failing to replace older readers with younger readers.

At some point newspapers are not going to be able to attract enough advertisers and publishers will no longer produce profitably. There are very few advertisers who want to reach consumers over the age of 65. People in that age group are living off of fixed incomes, have no children at home and are very modest in purchasing frivolous items.


The newspaper industry challenge is to find products that appeal to a younger audience that will get the younger generation involved.



Ann Travis

The New Interview Questions


In an article featured in Brazen Life career blog, titled "Interview Questions That Will Wow Your Potential Employer" Kelly Grehorio talks about the types of questions employers really want to hear from you.


Although questions like salary ranges, benefits and schedule flexibility are important, hiring managers do not appreciate questions like those until at least your second interview, or maybe even after they have given you an offer.


So what questions are employers looking for exactly? During your first interview, the pressure to impress is still in full swing. When a potential employer asks if you have any questions, they really want to know if you're inquisitive, prepared and educated.


Here are three questions to ask at the end of your interview that will help you master the twist and tango of getting hired.


  1. If I were to start tomorrow what would be the top priority on my to-do list?


The answer to this question will not only benefit you and provide you with more insight on the current state of your position, but will also show that you are invested and ready to start the position with a bang!


  1. What would you say are the top two personality traits someone needs to do this job well?


The answer to this question will be very telling and will let you know if you in fact do have the personality to take on this position and even love the position. Not only will this question show whether you're a good fit for the position or not but it will also make the employee see you as an individual, not just a piece of paper.


  1. What improvements or chances do you hope the new candidate will bring to the position?


This answer can shed light on what might have made the last employee of this position lose or leave this job. Asking this question shows an employer you are eager to be the best candidate to ever fill the appointed position.


Ann Travis


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