September 2013, Volume 3
In This Issue
Sheraton offers special rate for Lavaman Keauhou!
Lavaman Store Now Open
Prize Money for Lavaman Keauhou!
As the Lava Flows....
Featured Director - Jane, Cindy and Bill
Featured Athlete - Jenn Sommermann
Featured Non-Profit - Habitat for Humanity
Featured Sponsor- Hawaiiphotoman
Training Tips from Pro Athlete Tim Marr
Next Issue: September 16th
  • New Lavaman Keauhou bike course takes shape
  • Lavaman Waikoloa - SOLD OUT! Your options are Lavaman Keauhou Lottery Slots for Lavaman Waikoloa  or Lavaman Waikoloa Charity Slots  
Gerry Rott, Race Director
Gerry Rott, Race Director
Jane, Cindy and Bill keep registration moving quickly!
Keauhou Registration
 Registration for 2013 Lavaman Keauhou  is now open on  Lavaman Keauhou limited to 500 individuals and 35 relay teams. There will be a registration fee increase on September 15th. Don't delay - register today!
Jenn Sommermann will complete her 50th triathlon in all 50 states at Lavaman Keauhou this November!

Habitat for Humanity
Habitat for Humanity always lending a helping hand.

The beautiful Sheraton Kona Resort & Spa at Keauhou Bay is ready to welcome you! Sheraton  
Hawaiiphotoman goes to extremes to get the best shot!
The Lavaman Store is now open. Find all your Lava Wear and Lava Merchandize here!
Visit the Lavaman Store Now!


Tim Marr
Pro Athlete Tim Marr
Body marking is just one of the areas where you will see the awesome volunteers hard at work to make your race day special.
Lavaman Keauhou Offers
Prize Money for Top 3 Men & Women!
1st Place: $1250 *  2nd Place: $750
3rd Place: $450  *  Total Purse: $4900


As the Lava Flows....
Race Director Gerry Rott




The Countdown is on!! Just 12 weeks to Lavaman Keauhou. Your training is probably in full force now and your anticipation is building. We hope you are enjoying our periodic Newsletters which not only will keep you updated on race information, but also introduce you to many of the people who help make Lavaman happen and keep it building year after year.


Our next Newsletter is due out on September 16 and will highlight the exciting changes to the Lavaman Keauhou Bike Course. We will have a link to the new course map along with some training tips specific to this course and to the race in general. One advance tip - "Keep the hill work going both up and down." We feel that we have now mapped out the safest course possible for Keauhou and one that traffic will be able to accommodate as well, keeping a large part of the course nearly free of automobile traffic.


General registration for Lavaman Waikoloa 2014 is now sold out. Entry alternatives through Keauhou Lottery Slots and Charity Slots will also be announced in the September 16 Newsletter and on the Lavaman website.


Also, don't forget to visit the Lavaman Store where we are attempting to add new merchandise on a regular basis.


We wish you safe training and look forward to seeing you all in November.


Kulia I ka nu'u

Strive to reach the highest,

Gerry Rott, Race Director  

Featured Directors: Registration  Jane Bockus, CIndy and Bill Armer  


Jane Bockus, Bill Armer and Cindy Armer form a dynamic team that knows how to get the job done. A former flight attendant for Pan Am, Jane Bockus has been an integral part of the Lavaman Triathlons. Her initial involvement with triathlons started with IRONMAN® when her canoe club, the Keauhou Canoe Club, was asked to assist with the swim course. When Gerry Rott formed Lavaman, she asked if Jane would head up registration for her event. Lavaman has grown so much that several years ago Bill & Cindy Armer were asked to assist with registration in director positions, bringing their body-marking expertise due to their many years of working IRONMAN® registration. Jane is still paddling at the age of 70 and is a founding member of the Keauhou Canoe Club. Jane, Cindy and Bill are all members of the Board, with Bill serving as the President of the Club. Jane also has served as the Ultraman World Championship Race Director since 1992. Lavaman is grateful for all of their hard work and dedication.


Featured Athlete:
Jenn Sommermann 


Jenn Sommermann, an ovarian cancer survivor and triathlete, credits beating her Stage III diagnosis to the sport of triathlon and now uses that sport as a vehicle to save other lives. Caught off guard and diagnosed at age 42, Jenn committed that if she survived she would do something to spread the word about early detection and signs and symptoms of ovarian cancer. Titled 50x50x100, Jenn proclaimed she would race in 50 triathlons in all 50 states by age 50 to raise $100,000 for the Ovarian Cancer Research Fund (   To date, Jenn has raced in 48 states and raised $97,000 and will complete the campaign this season in time for her 50th year. The entire effort, 100% self-orchestrated, self-inspired and self-funded, has taken five years.   Not independently wealthy, nor retired, she juggles four jobs around the training, planning and racing. Moreover, what started as a fundraising effort has turned into a grass-roots opportunity to educate women, speaking one-on-one or sometimes at much larger venues in front of thousands. This is where her true passion lies. As a way to commemorate the ending of this journey, Jenn chose the 2013 Lavaman Keauhou as her final race. Hawai`i seemed appropriate for such a milestone and she will be surrounded by 20 of her family and friends as she crosses the finish line. Jenn races for women battling this disease, for women who have lost the fight and for women yet to be diagnosed. To learn more about her efforts or view her racing schedule, visit her blog at   

Featured Non-Profit
Habitat for Humanity

Habitat for Humanity West Hawaii is an affiliate of Habitat for Humanity International (HFHI). The mission is to build community and hope through home ownership opportunities for low-income families. They serve the entire west side of the Big Island, from North Kohala to South Point. Through a combination of volunteer labor and community partnerships, Habitat for Humanity West Hawaii works alongside local families in need - who invest their own "sweat equity" - to build and renovate homes to provide decent, affordable housing. Homes are sold on a no-interest, no-profit basis to allow low- and very-low income families a chance to achieve homeownership. Margo Takata with Habitat for Humanity has helped out in many facets at both the Keauhou Lavaman and Waikoloa Lavaman Triathlons - which include setting up/breaking down the bike transition areas, clean up during and after the events and manning aid stations.  Her most memorable event was at the last Keauhou Lavaman where her crew manned the water station at Keauhou Bay (where the swimmers exited) and were race guides at the bike/run transition area.  They loved the energy from the spectators and seeing the smiles on the athletes knowing that they completed their first leg or were on their final leg of the race! Thank you Margo and the Habitat Crew for all your support to Lavaman Triathlons!

Featured Sponsor:

Hawaiiphotoman, a team of highly skilled, competing professional photographers, come together to shoot major sporting events in Hawai`i including the Lavaman Triathlon series.   David O. Baldwin started Hawaiiphotoman after being the Official IRONMAN® photographer in 1994 & 95. Inspired by Walter Looss of Sports Illustrated shooting the pros, David wanted to do the same for the rest of the athletes in our local races.Hawaiiphotoman is proud to be part of Lavaman `Ohana from day 1, capturing the world's most beautiful triathlon for the past 16 years. Every year is different and the team is always excited to create memories for the triathletes. Hawaiiphotoman's mantra is "we miss no one", striving to make the best quality images possible for all the athletes while using the Big Island as a backdrop. At the Waikoloa Lavaman, Hawaiiphotoman produces 15,000 images in 6 hours - organized by participant race number and posted online for sharing.The photographers have over 100 years of experience, some working together 16-20 years. Birgit "The Organizer" Baldwin coordinates every facet of the races starting months ahead to insure quality. The supporting cast is made up of: Michael Darden, Kelly Goold, Robbyn Peck, Brad Ballesteros, Aaron Nagata, Tim Hunnings, Charles Limberg and a host of Konawaena and Kealakehe High School interns.


Sports and event photography   

Family portraits and weddings

Training Tips from Pro Athlete Tim Marr


Racing in Kona always has the added element of extra heat. To race at the optimal level you need to keep yourself as cool as possible. As soon as our core gets too hot, performance will drastically decrease. Overheating can be caused by a lack of hydrating, a lack of spraying the body with cold water during the event and by bad pacing as going out too hard elevates heart rate which raises your body temperature. Use every aid station: take two bottles of fluid on the bike; one to cool down your head and body and one to drink. On the run, splash water on yourself to cool down and drink cold fluids. And of course smile and have fun, we are all so lucky to be racing in Hawai`i!


Tim Marr, born and raised on North Shore of Oahu and was introduced to triathlon at a young age. Attending the University of Hawai`i at Hilo on the Big Island, Tim found his love for discipline and dedication and started to have less long nights out on the town and more early morning bikes, runs and swims. In 2005, just a year after taking the sport seriously, Tim went pro and now embraces big dreams and motivation to do something special.



Without them where would we be as Athletes or Race Directors? Our volunteers are the heart of Lavaman and they help make your race day as safe and fun as possible.   Please thank them profusely with shaka's, high fives, smiles and words of praise. They deserve it and by showing your appreciation they will always be there for you. If you have photos or volunteer stories to tell, please share them by sending them to   Mahalo!

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