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The Leap
Some things happen: daily, weekly, monthly, yearly, sometimes even every four years. This February, the latter will happen. Leap Year is a calendar correction, realigning calibration and marking a rarity worthy of acknowledgement. Some things occur on a regular schedule, others occur without warning, like this eNewsletter. Starting with this month's edition, Satek Winery is converting to a mobile format vs the previous desktop one. Much of the current analysis of trends says that people are more likely to interact on a phone or a tablet than a laptop, and so we make a leap. Wine is a world that has low-tech moments, but only the foolish would not see a technological application with benefits and turn away. If this format makes for easier visual "digestion", and appeals to a wider audience, giving people better access to our happenings, then leap we shall.
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