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HoofPrints Newsletter
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January 23, 2013
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YOU ASKED FOR IT ...finally - a COUPON CODE for you to use!
All year we field calls and emails from customers asking how they can get a COUPON CODE that is requested online for special discounts/sales. The truth is, we don't do that very often. We pretty much need to sell our items for full price in order to maintain our business. Click here to download a short, but very enlightening article about how consumer-driven discounting ultimately has become a vicious cycle that's undermined the stability of our economy, and has cost more than anyone could have ever imagined. Then, before you order, view this coupon code NOT AS A DISCOUNT, but as a GIFT OF APPRECIATION from us to you. With that said, in celebration of the successful completion of yet another year - we are offering this gift to all of you who've supported us along the way. Click here to get started. Remember, you need to enter the coupon code TY20 in the special box at checkout time in order to get the discount. The coupon code also works on our CLOSEOUT ITEMS and HALF PRICE ITEMS - so you get even more savings on those already marked-down products! The fine print: Offer ends 1/31/13, and canNOT be used on previously placed orders.Shown here is our Framed Mule Print titled Stop for a Fix. This lovely picture by Larry Schultz depicts a farrier and mule who are NOT at odds - each a servant carrying a "load". We've paired it with the phrase "You can tell a lot about a man by whether he asks for a light load or a strong back." , double matted it, and framed it with horseshoe (mule shoe) frame stock. You can also add your own custom wording at no extra charge. Click here for details.
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So - What's the best way to use the discount? HoofPrints' owner Gina Keesling points out the best deals:
My first pick would have to be the American West purses. Shown here is the Hill Country Collection - it was new for this year, but we debuted it in the Boobies Newsletter so maybe folks didn't notice it - the other content was so funny and/or inflammatory...
Anyway, his line blends rich, dark chocolate and raspberry tones to create a unique expression of western style. It's accented with cream leather trim, antiqued silver spots and a rope style buckle. Purse has interior zip pocket, accessory pouches and also includes a protective storage bag. The Trifold wallet has plenty of pockets and spaces for credit cards, a checkbook, money, driver's license and more.
The manufacturer raised their prices quite a bit this year - making the regular retail price on this purse alone nearly $200. We've held the original price of $167.95. If you use the discount on this (don't forget, you have to enter the code TY20 in the box at checkout) this purse would be just $134.36! Wallet is regular $71.95 - with discount would be $57.56. Still a lot of money - but American West Products are built to last.
2006 was the first year HoofPrints carried the American West brand, I presented my mom with a red leather briefcase/laptop carrier as a gift. She uses it to organize and transport her paperwork pertaining to the many antique car events that she and my dad attend each year. And I must say, it still looks as good (if not better) as it did the day I gave it to her. Not many purses could ride around in the floorboard of an old car for 6 years and still look like brand new! To see the full selection click here.
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Pony Girl Fleece Lined Jacket & Trapper Hat ON SALE!
This sweatshirt is lined with the softest, fuzziest fleece we've ever felt. Side seams give a flattering, ladies' fit without being too tight. We've embroidered it with our Pony Girl logo. Cotton/polyester blend washes and dries beautifully with no special attention. The Brown faux suede embroidered trapper hat is lined in pink and trimmed in super soft fleece. Adjustable button closure for custom fit. One size fits most. Use the TY20 discount and get both for just $63.96! This is a savings of $28.98 off the regular price of $92.94. Order here.
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Heavenly Horse Sense
- A compilation of Christian Horse Stories
Heavenly Horse Sense is a sequel of spiritual western horse stories by author Rebecca Ondov. Rebecca's first book Horse Tales From Heaven is a tough act to follow - who know one person's life as a wilderness pack horse guide could hold so much adventure? And some of it not so safe... Fortunately, she's got her faith to guide her - and luckily for us, she's chronicled her stories in these two volumes so we can learn and be inspired, too. Heavenly Horse Sense is all new stories - we even offer them as a set so you can read them all and SAVE -with the customer appreciation, discount these books are under $10. each! (Don't forget the code at checkout = TY20 to get the discount.) We have some sample chapters to download, and you can order the books here. Gina's note: Rebecca's books are divided into chapters (Horse Tales is 54, Horse Sense is 50), each is a short (adventure) story with a Biblical lesson tied in. Some are humorous, others serious; you can pick this up and start reading from anywhere, and enjoy what you read.
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Horsey ZIPPER PULLS!
Consider jazzing up your outerwear with one of our spiffy zipper pulls. These are surprisingly nice for the cost (only $4.95 each - $3.96 with the discount). They've got a little clip on the top that lets you fasten them to almost anything. I have one on the zipper on my purse, as the original pull has long since worn out and fallen off. To order click here. (they're at the bottom of the page)
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A sweet story from a trivia book
"Buck, the famous buckskin ridden by Lorne Greene in the Bonanza television series, was reportedly purchased by the actor when the show was canceled in 1972. Greene donated the horse to the Fran Joswick Therapeutic Riding Center in California. There, Buck lived a long life, dying at the incredible age of 45, having spent many years of his life as a mount for children with disabilities" -from Amazing Horse Facts & Trivia here
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RECAP from the last newsletter here's what we talked about: Things Not To Say To A Horse Owner here
Shocking Dog Images - Underwater Dogs Calendar on sale here
Sterling Silver Dog Whistle here
Dog Lovers Disappearing Mud Mug only $4.99 here
Amazing Dog Facts & Trivia here
Hoof Problems - a profusely illustrated, hardcover book, under $50 here
Story about people watching farriers, and what happens when they do - here
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GOOD STUFF: Blogs
I've talked about blogs before, but it merits mention again.Wouldn't it be nice if you could choose the news that comes to you? Personally, I am weary of hearing about all the woes in the world today. Most of which I have no control over. All it does is make me feel bad. So, instead I have a handful of blogs that I read every few days. These bloggers are my chosen "reporters" and I appreciate their insight, wit, and passion. And it's not all "happy stuff" that lets me wallow in denial that all is well in the world. But at least it lets me see that one person can make a difference, whether it be sharing news, teaching, or just making us laugh - for example:
Shown above is the first cartoon from Allie Brosh's " Sneaky Hate Spiral" blog entry. It's the funniest real-life account of grouchiness that I have ever read. Her cartoons are brilliant. And in case the song lyrics in the picture are not familiar to you... click here. There. Now that will be in your head all day. Here's another one that I love:
Get the kleenexes first, then click here and watch the video. I hate those Humane Society tv commercials, and change the channel whenever they come on - a lot of HSUS funds raised goes to pay for more tv commercials - to actually help animals, not so much. But this outfit is the real deal. And they're not begging for money, either, they're just showing what they do, in a very poignant way. And this one has a very happy ending. Need to lighten up AND get your sugar fix at the same time? The CakeWrecks Blog takes a hilarious look at confections gone wrong. Check out all the weird stuff on Oddee.com - I love the way they've got it categorized. (Warning - some of this stuff you may wish you'd never seen... but still worth it because there's so much good.) As you wade through pictures of bad tattoos, and rock formations that look like human body parts - you also get to see 8 of the World's Most Inspirational People. Such as Nick Vujicic - he came to my teenage son's school here in Alexandria, Indiana and spoke a few years ago - what an amazing young man...
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Collectable Horse Whispers Sculptures
Wish Upon A Horse, and More here |
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No Foot, No Horse
Mug on Sale
These are an elegant cobalt blue color. We marketed them as gifts for farriers to give to their clients - a fancy reminder of the importance of proper hoof care. We thought they'd be dandy wrapped up with some horse treats, with the farrier's business card fastened with ribbon to the top. I even made up an example and put a photo of it on our website. Either it was a dumb idea, or folks just didn't want to bother with it, as they didn't fly off the shelves as expected. We've marked them down by $2.00 to sweeten the deal here . |
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WHAT'S HALF PRICE?
Farrier & Horsey
AIR FRESHENERS!
Farrier Air Fresheners include Money, Leather, and Sport Fresh here  Horse Woman's Air Fresheners include Leather, Hay, and Carrot here |
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WHAT'S ON SALE?
~ BUCK DVD ~
Buck Brannaman's life story DVD on sale here |
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WHAT'S ON SALE?
Farrier Sportswear
Longsleeve cotton denim shirt - embroidered with Farrier & Shoe logo - $10.00 OFF! See our complete selection here |
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WHAT'S NEW?
~ Christian Products ~
Cowboy & Cowgirl Bible Pocket Partners here |
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Keep track of your New Year's Resolutions!
Horsewoman's Long Tall List of Things to Do here
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Message
We LOVE hearing from our customers. You can contact HoofPrints owner Gina Keesling via email at gina@hoofprints.com |
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Find us on facebook
Be sure to LIKE our facebook page - it's where we announce special sales, breaking news and everything else we find interesting. To see it go here |
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Our Current Catalog
Request your copy of HoofPrints Catalog by clicking here |
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Memorable quote
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This week's quote is by Rebecca Ondov, from her book Horse Tales from Heaven:
Excerpt from Chapter 28 "Frozen Long Johns"
"Snow squeaked with each footstep. From the way it sounded, the temperature had dropped below zero already. Untying my tent door flap, I remembered my long johns. I walked behind the tent. The glow of the lantern illuminated a sheet of ice on the clothesline. My jaw dropped. They were frozen - spread eagle. I tried pinching the clothespins open, bu they were frozen solid. If I had a decent tent I would be out here freezing, trying to get this off that line, I murmured. I tried using both hands to pinch the clothespins open, but it was like they were super-glued. Setting the lantern in the snow, I grabbed the long johns by the ankles and jerked. Whop! They came loose from the clothesline and fell like a chunk of lead into the snow.
Steam rose from my breath as I picked up the lantern with my left hand. Reaching down with my right, I picked up the board-like long johns. Carrying them by the top, I walked to the tent and pushed that itty-bitty tent flap open a crack. Waves of heat rolled off the lantern. Holding it so that it wouldn't burn a hole in the tent, I held the long johns in my right hand and tried to manipulate them through the door... but the outstretched legs were wider than the tent flap. I tried using my knee to poke the legs through that small hole. I got one leg in. The other leg caught on the tent frame. This is ridiculous!
I backed out of the tent and turned the long johns sideways, carrying them like a suitcase. This time one leg hung up on my duffel bag and I tripped. I hope nobody's watching me dance with frozen underwear! Suddenly I broke out laughing. I'm dancing with long johns because they are stiff. They're not flexible at all. Not flexible... Something reverberated in my mind. Hmmm... the long johns were exactly like my frozen attitude about this tent. My attitude was making my life miserable, not Jack for choosing this tent."
You can order the book and read the rest of this story, along with 53 others, here.
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ABOUT THE COMPANY AND THIS NEWSLETTER
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 Farriers Greeting Cards was started by Gina Keesling in 1986 (in a very small way) to provide helpful promotional materials for farrier husband Rob. Along the way we became HoofPrints.com, too, adding a selection of fun horse and dog products geared toward women of a certain age. This newsletter is emailed to subscribers a few times a month, depending on how often I have something to share. Watch for special sales, interesting stories, uplifting quotes and more.
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Share our emails
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Viral marketing... it sounds bad, doesn't it?
You can ask my husband - a frequent topic around here is that of forwarded emails - and the psychology behind them - just WHAT prompts people to decide; "I am going to send this to everyone I know!".
We receive a lot of them. Some are pretty good, and others are dumb. Dumb in a myriad of ways... Alarmist email rumors that have been around forever - that folks keep sending "just in case it's true" Pictures of someone's butt (or worse) - don't even get me started about the firecracker butt - but at least that one was timely when it showed up around July 4. Christian messages that are uplifting - until you get to the end and you're threatened "if you're not ashamed that you love Jesus, forward this - if you are, then delete." Pictures of cute puppies and kittens (awww)
I enjoy writing these newsletters - and sharing all this stuff with you all. But the fact is, it's also a way to help us stay connected with customers and sell products during the time between catalog mailings (which is only once a year) So I really, really like it when someone new stumbles upon the newsletter and is excited to "discover" our company and the products we offer.
In all my efforts to make the newsletter interesting and forward-worthy - it never occurred to me to JUST ASK you all to send it! Duh. Sometimes the obvious is elusive, I guess. So here goes - my request to ask you to forward our email newsletter to your horsey friends. All we ask is that you please be judicious and only send to folks who might be interested. Otherwise we are no better than the "firecracker butt". Click to get started. (please note - using this form does NOT subscribe anyone to our list - it is a one-time only forward)
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