November 2015
Communications & public relations advice for nonprofits                                                                                                                                                                                                

  Brought to you by your friends at Anat Gerstein, Inc.  

Plan Your Fall Advocacy and Communications Activities: Don't Get Frozen Out!

When it comes to advocating on behalf of your organization's priorities, there is never a down time. 

The fall is full of activities, including the development of the Governor's budget, the start of discussions on bills that may be introduced or reintroduced in the legislature, and new legislation and proposed policy changes at the City level. 
Our Senior Vice President, Bich Ha Pham, penned a column in this month's issue of New York Nonprofit Media, stressing that now is the time to develop a formal plan for your future advocacy campaigns. 

Discover her "Top Six" list of things you should be doing right now by clicking here.

Three Exceptional New York Nonprofits Win 2015 Nonprofit Excellence Awards
Three nonprofit groups last week received 2015 New York Community Trust Nonprofit Excellence Awards, which include a total of $60,000 in prizes as well as tuition scholarships for the Columbia Business School Executive Education Programs in Social Enterprise. The Nonprofit Coordinating Committee of New York (NPCC) created and manages the nine-year-old Awards program.
A selection committee of 34 nonprofit management experts (including our Anat Gerstein) chose the three winners from a group of six finalists - which were previously selected from among 10 semifinalists - following an intensive application and vetting process that identified excellent and replicable management practices among nonprofits in New York City, Long Island, and Westchester.

New York Common Pantry took home the Gold Prize for Overall Management Excellence, and America Needs You and BRC won the Silver Prize and Bronze Prize, respectively. The prizes were awarded at a best practices workshop (pictured above) and reception held at the CUNY Graduate Center in Manhattan.
You can read the full announcement and learn more about each organization, the Awards process, and the selection committee by clicking here.

Welcome our new clients

Pitching Notes: Jillian Jorgensen, Senior Politics Editor, New York Observer

What differentiates NY Observer? 
One thing I love about the Observer is its motto: "Nothing sacred but the truth." My editor, Ken Kurson, recently described the Observer as an "alt-weekly for the upper crust," and I think that's right - offbeat and often irreverent stories, and value-added deep dives into important issues and interesting people, all with a bit of a luxury bent. I think we come from that angle in all the things we cover online and in print - fashion, politics, art, culture, real estate and more.
What role does NY Observer play in the greater New York City area?
I think the Observer plays the role of illuminating the powerful and interesting people in our city, whether that's through stories that take our readers inside rooms they maybe don't have access to or didn't have time to be inside, or through our power lists of the city's top public relations firms, real estate tycoons, or city and state political players. But the paper's interest in chronicling the city's powerful people and appealing to the upper crust doesn't stop us from covering less glamorous issues. I wrote a profile of the man running Rikers Island, and we have special issues focusing on topics like philanthropy and education.
What stories involving nonprofits most intrigue you? How about political or policy angles?
I'm always interested in how nonprofits interact with government or on policy issues in areas I cover. I write about the Department of Correction often, for example, and there are many nonprofit agencies involved in that area who often have great insight or information for stories. I'm also always interested when a nonprofit is putting out reports in policy areas of interest in city politics, housing, homelessness, etc. And, nonprofits are a great way to connect with real people who can help humanize a complicated issue, like the affordability of flood insurance or other policy or political changes that matter to people.

You can read the full interview - and learn the most common mistake people make when pitching Jillian - by clicking here.

Congratulations to our clients!

We would like to congratulate Amy Cruz, Chief Operations Officer at Breakthrough New York, and Melkis Alvarez-Baez, Director of Programs at the Nonprofit Coordinating Committee of New York.

This past week, New York Nonprofit Media honored both at a packed event celebrating "40 Under 40 Rising Stars" in the New York nonprofit community.




Anat Gerstein, Inc. is a full-service communications firm that works exclusively with nonprofits, big and small. Our clients represent a range of organizations, including social service, health care, education, and youth service groups; cultural, arts, and theater institutions; business and community development nonprofits; advocacy organizations; and foundations.


We specialize in helping nonprofits build brand recognition and reputation, and deepen and expand stakeholder relationships and partnerships. All of our work is focused on assisting organizations to reach their goals, including increased fundraising, volunteerism, client recruitment, attendance and participation, and furthering an advocacy agenda.


We currently work with 16 nonprofit organizations on a retainer basis--providing them with year-round services ranging from media relations to functioning as their outsourced communications department. We also work with nonprofits on a project basis.  


To find out more, visit:


If you want to learn more about how we can help your organization, contact Anat Gerstein at 718-793-2211, ext. 100 or


anat gerstein inc.

Engaging stakeholders.
Connecting people to causes.
Building brand recognition and reputation.