Melissa Rabinovich
Executive Editor, Time Warner Cable's NY1 News
I've worked at New York 1 since February 1998. When I started 16 years ago, I was a producer overseeing day-to-day news. While I was raised in Staten Island, I was living in Lower Manhattan when the September 11th attacks occurred, and I took on a larger role offering New York 1 greater access downtown.
I later produced six, one-hour specials for the station on the recovery and resilience of New York after the attacks, and then oversaw the station's Living unit, which includes entertainment, health, finance, parenting, travel and arts coverage.
Ten years ago, New York 1 established "local editions," which today provide hyper-local coverage - more than at any other local station - of Queens and on Staten Island. We felt there was a great need and great opportunity to tell stories in our communities.
Over the last two years, we've focused even more on the hyper-local. We will cover galas, and we always look for visuals, and a news hook. If a nonprofit responds by raising money for disaster relief, we want to know about that. Nonprofits can help us by making sure they have a visual story.
Everyone who works for our Queens bureau lives in Queens, and the same goes for Staten Island. They are like me and they discover stories in their daily lives, through our kids' schools, and from volunteers we know.
We're always looking for a Queens or Staten Island "Person of the Week", too. But remember: Nonprofits who want to be covered need to be accommodating, accessible and think visually.
While nonprofits can email me at melissa.rabinovich@ny1news.com, story ideas about Queens can be sent to queens@ny1news.com and Staten Island to statenisland@ny1news.com.