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www.syscoicare.comDecember 2012
IN THIS ISSUE
A Perfect Recipe for Combining Your Email Marketing with Facebook
Six Twitter Writing Tips
Report: Comsumers Hungry for More in-Restaurant Technology
Best of Green Dining 2012

QUICK LINKS


A Perfect Recipe for Combining Your Email Marketing with Facebook

 

No two marketing tools have had a greater influence in reshaping the marketing landscape for restaurant owners than email marketing and Facebook. Both are important pieces of the engagement marketing cycle - giving businesses owners the ability to stay top-of-mind with customers online and offline.

 

If you're already using email marketing and Facebook for your restaurant, bakery, or cafe, it's important that you're taking the appropriate steps to have these tools work together. This will allow you to unite your online communities - giving customers the opportunities to stay connected with all the stuff you're doing online - and giving you the opportunity to better engage your target audience.

 

 
 
 
 
 
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Six Twitter Writing Tips  

   

Shakespeare could have been talking about Twitter when he wrote "Brevity is the soul of wit." It's ironic that the undeniably witty Will wrapped this well-known quote in a long, drawn-out speech by a not-so-witty character in Hamlet. Shakespeare was, of course, going for comic irony.

 

Today, when marketing experts and social media gurus write articles like "Twenty Tips to Take Twitter to the Next Level and Leverage Social Media Shareability for Optimum Revenue Generating Virility," it's just ironically comical. So to stay on point, here are six quick Twitter writing tips you can actually use and share.

 

 

 
 
 
 
 
 
 
             
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Report: Consumers Hungry for More in-Restaurant Technology  

  

 

While many restaurant operators often find it challenging to balance investments in technology with near-term profit margins, new research from Technomic Inc. has found that consumers are open to using more gadgets when they dine out and expect restaurants to experiment with new technology.

 

The Chicago-based market research firm disclosed in its "Market Intelligence Report: Consumer-Facing Technology" that 51 percent of recently surveyed consumers said they consider it important for restaurants to integrate technology into their ordering capabilities. Only 3 percent of respondents expect to use technology less in restaurants in the coming year.

 
 
 
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greenBest of Green Dining 2012

  

 

As 2012 comes to a close, the Green Restaurant Association (GRA) celebrates the ongoing green accomplishments of Certified Green Restaurants® across the country. Over the past year, Certified Green Restaurants® took tremendous leaps to implement sustainable practices - including minimizing waste and conserving energy - all while sharing specific details of their environmental progress with their diners. These achievements in sustainability made 2012 a year for dining green!

 

Composting Programs

 

Over the past year, composting has become a more common practice in the food service industry, offering both economical and environmental benefits. While Americans collectively spend $1 billion to discard over 25 million tons of food products each year, Near-Zero Waste™ Restaurants have eliminated their total landfill input by 95% through recycling and composting programs, reducing their waste-hauler costs in the process.

 

 

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At Sysco iCare, we've done our homework, so you don't have to. iCare partners are Sysco approved and uphold the highest service levels, quality standards and performance guarantees of anyone in the industry.