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Greetings!
Don't forget to let your swimmers know that they can read SWIMMER magazine online, through their free MyUSMS account. It only takes a few minutes to set it up.
Swimming for Life,
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 | One at a Time, Please!
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| by Coach Scott Bay, Team Blu Frog |  |
Don't overload your swimmers with too much feedback or jargon
 We all know someone (maybe you are one yourself) who is a great multitasker. You know-the type of person who can concentrate on multiple things at the same time and seem to do all of them pretty darn well. Some people are just naturally able to split their focus. But for the rest of us, how well we do depends on the tasks at hand and the way our brains are wired. Personally, I can only handle one thing at a time, and this characteristic has spilled over into my coaching. Read more...
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| Implementing What We Learned
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| by Coach Douglas A. Green, South Coast Masters Swimming |
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Lessons learned from the USMS Level III Certification Course 
In March 2013 I attended the USMS/ASCA Level 3 coaching certification course at the Rose Bowl Aquatic Center. I had attended Levels 1 and 2 in 2012, and I found that Level 3 unified all of the teachings in perfect harmony, while emphasizing that we are providing services to our swimmers. In short, we are in the swimming business and our customers are our swimmers. Read more...
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| 45th ASCA World Clinic
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September 3-8 in New Orleans, La.
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| Win a Trip to Golden Goggles
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ACTIVE Network Customer Appreciation Sweepstakes
 Have you been waiting for your red carpet moment? ACTIVE Network is giving this experience to one lucky customer! Enter the drawing for your chance to win two tickets to USA Swimming's Golden Goggle Awards Banquet in Los Angeles and $500 in spending cash. |
| End of Year Members Can Save Some Green
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Reduced registration fees
 For your members still registering with USMS for 2013, starting September 1, the fee payable to USMS is reduced from $33 to $28. This is called an "End of Year" registration. The member's registration will expire on December 31, 2013 with everyone else. Check with your LMSC, as it may also have a reduced "End of Year" registration fee.
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| Questions from Coaches
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| with Bill Brenner, Club and Coach Services Director | |
How can Masters programs get pool time at a local university?
Questions about growing your club, managing club business, or becoming a better coach? Club and Coach Services Director Bill Brenner has answers.
Q: What creative ways are there to get pool time for my Masters program at a local university?
A: Aquatic directors at university campuses find Masters swimming programs are a natural fit because:
- Membership in USMS begins at age 18
- Masters programs include students, faculty, staff, and alumni
- Many universities have available pool space at times convenient for Masters swimmers
- Many campuses are open to the local residents
Mel Goldstein, coach of Indy Aquatic Masters, created an opportunity to add an additional pool location for his program at a local university campus. Read more of how he did it here.
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What Rule is THAT?!
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with
Kathy Casey, USMS Rules Chair
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Why don't we have a standardized list of events at all meets?
 Q: Why isn't the order of events standardized for all USMS meets? Sometimes the 500 is first, sometimes it's in the middle of the meet, and sometimes it's last. If it were standardized, wouldn't it make meet entries easier because everyone would know how many events would be between their chosen races? A: For national championship meets, a rotation of three orders of events, called "meet schedules," is selected by the USMS House of Delegates every four years and is published in 104.5.2, pages 29-30 of the 2013 USMS Rule Book. The Championship Committee has the authority to modify the order of events to suit a particular national championship meet. For example, a five-day meet instead of a four-day meet. Authority for the order(s) of events for meets other than national championships is left to local control, such as the LMSC or the Zone. If one standard order of events is used for every meet, half of the swimmers will be happy with the order all the time because their favorite events will never be back-to-back or the distance event is always in their favorite position in the order, and the other half will always be unhappy because their favorite events will always be back-to-back and the distance event is never in their favorite position in the order. All rule references are from the 2013 USMS Rule Book, which can be viewed or downloaded from the usms.org website. For any questions about rules contact Kathy Casey, USMS Rules Chair |
| Certification Opportunities
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Become a certified USMS coach
 The USMS Coaches Committee and Club and Coach Services have developed new curricula for Levels 1, 2, and 3 USMS Masters Coach Certification. The new courses are taught in classroom settings throughout the country. Participants receive a "Certificate of Participation" once they finish the class. If participants wish to become certified, they must join ASCA and deliver to ASCA the completed tests from the coursework and the application for USMS/ASCA Masters Coach Certification. ASCA will grade the tests, process the applications and deliver the certificates. Levels 1 and 2 Sept. 6, 2013 New Orleans, La. - Online Registration Sept. 11, 2013 Anaheim, Calif. - Online Registration Oct. 25, 2013 Salt Lake City, Utah Nov. 9, 2013 Chicago, Ill. Level 3 (Level II a prerequisite) Sept. 11, 2013 Anaheim, Calif. - Online Registration Sept. 28, 2013 Novato, Calif. - Online Registration Oct. 12, 2013 Indianapolis, Ind. - Online Registration Oct. 26, 2013 Salt Lake City, Utah Nov. 10, 2013 Chicago, Ill. Nov. 16, 2013 Portland, Ore. (Contact Bill Brenner for more information)
Visit the usms.org website to find the dates and locations of our certification courses in 2013.
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| Club and Coach Services
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Need help getting your club up and running?
Club and Coach Services Director: Bill Brenner
Club and Coach Services Coordinator: Mel Goldstein
Free marketing materials are available for USMS programs. Caps, stickers, brochures, etc.
Small club? Just starting out? Don't have an advertising budget? We have created free templates that you can use to promote your program, your swim meets, and your open water events. |
| Masters Coaching Opportunities
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Looking for a coach? Looking for a club?
USMS maintains a discussion forum on usms.org to match coaches with the clubs that need them. The Coaching Forum has several current threads posted; check back frequently for updates. And remember, if you are hired as a coach or you hire another coach for your club, please update your posting on this helpful forum to save time for others.
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| Please Support USMS Partners!
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| Media Partners
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About Us
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About U.S. Masters Swimming
 U.S. Masters Swimming, founded in 1970, is a membership-operated national governing body that promotes health, wellness, fitness, and competition for adults through swimming. It does so by partnering with more than 1,500 adult swim programs across the country; promoting information via the bimonthly member magazine, SWIMMER, monthly e-newsletters, STREAMLINES, and website, usms.org; and by sanctioning and promoting pool, open water, and virtual events and competitions. More than 55,000 adults are registered members of U.S. Masters Swimming. |
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About STREAMLINES for Coaches
 U.S. Masters Swimming encourages all U.S. Masters Swimming coaches to subscribe to STREAMLINES for Coaches. However if you would rather not receive this update, please do not click the unsubscribe button, as that will remove you from all other USMS National Office mailings. Rather, please click on the "Update Profile/Email Address" link at the bottom of this email. Here you can select to discontinue your STREAMLINES for Coaches service or sign up for the monthly members' newsletter, STREAMLINES, and/or STREAMLINES for Volunteers, a bimonthly publication. |
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The 2013 ASCA World Clinic will be in New Orleans, and will feature elite and exciting international speakers. The complete 
