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October 2012



Thanks to all of you who got their clubs registered for 2013. Remember, if your club is not registered, your swimmers cannot join it when member registration opens on November 1.

Swimming for Life.
Your Friends at U.S. Masters Swimming

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Club and Coach Services
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Need help getting your club up and running?
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Club and Coach Services Director: Bill Brenner


Northwest, AZ, NM, South Central, Dixie: 

Susan Ingraham.

Midwest, East: 
Mel Goldstein
Free marketing materials are available for USMS programs. Caps, stickers, brochures, etc. 

Small club? Just starting out? Don't have an advertising budget? We have created free templates that you can use to promote your program, your swim meets and your open water events.

Questions from Coaches
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Bill Brenner, Club and Coach Services Director
Charging for additional services
Bill Brenner
Questions about growing your club, managing club business, or becoming a better coach? Club and Coach Services Director Bill Brenner has answers.

Should I charge the swimmers in my program for additional services such as video filming and clinics?


A: It's very common throughout the country for coaches to charge for video, clinics and other coaching services. Unless your program fees specifically cover these services, members in your program should expect to compensate you for your time and skills. Masters coaching is a profession. If you feel you have the skills and talent to properly analyze swimmers' strokes and technique, then you should be compensated for your services.


Typical fees for videotaping range from $35-50 per stroke per swimmer. Fees for a three hour stroke clinic run from $40-125 with variables such as the ratio of instructors to swimmers, videotaping and instructor credentials.


An underutilized source of revenue for the Masters coach is private swim lessons for adults. Surveys have shown that adults aspire to swim as the number one method of fitness. Yet, 37% can't swim the length of the pool. That's a staggering number of potential students for Masters coaches to market swim lessons to.


Due to fears and anxieties, many adults prefer to learn in a private environment and understand the value of the coach's time. Private lesson fees average $55 for a half-hour and $100 for an hour and can   be offered to swimmers of all ability levels.

Pool Open Water Drills
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Lisa Wolf,
Montgomery Ancient Mariners District of Columbia Aquatics Club
Drills for open water swimmers and triathletes
Open Water Swimmer

Open water training creates some unique challenges for Masters coaches. Some have the luxury of open water venues for practice but for most coaches, the pool is still the rule. However, to serve our growing population of triathletes and open water swimmers, we can teach some of the skills necessary for a successful open water event without leaving the pool. These four drills are easy to incorporate into any practice for your open water swimmers and are a fun change of pace for your pool-only swimmers. Read more... 


Erratum: Last month, we presented "The Three Rs of Efficient Distance Freestyle." We failed to credit Coach Scott Bay with authorship of the article.

Share Your Knowledge
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Apply to be an online coach
Coach on Deck The USMS Online Coaching Program provides regular themed practices from qualified coaches to interested members through the USMS website. Applications for the 2013 program are now being accepted. Once again, this highly acclaimed and successful program will include seven different training themes: High Volume, High Intensity, Stroke & IM, Fitness for Beginners, Open Water, Triathlon, and Swimming for Expectant Mothers.

Coaches who wish to participate in this program, which includes a stipend, may download an application. The application deadline is November 15, 2012. Starting date of January 1, 2013.
Club Registration
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Will your club be registered by November 1?
Register The club renewal process is underway. All clubs that were registered in 2012 have been sent an email containing a customized renewal link. The link allows the club to renew online with a Visa or MasterCard.

The goal is to have all clubs renewed by October 31. Members can begin registering for 2013 the following day, November 1. If a club has not renewed its membership for 2013, members will not be able to join that club during the registration process.

The LMSC registrars should be creating their paper registration forms and setting their LMSC fees in the registration software. The registration form template can be found in the USMS Guide to Operations  registration section.

The National Office will begin sending renewal reminders to all 2012 members on November 1, per the membership retention plan schedule. The registrars are encouraged to send additional communications to their members as they see fit.

Once again, USMS will be offering sponsor discounts to all members who register for 2013 by December 31. Nine sponsors will be participating this year. Members will receive coupon codes in their registration receipts.  
What Rule is THAT?!
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Kathy Casey, USMS Rules Chair
Split Requests
Cathy Kasey


 Q: If the primary timing system is automatic, do swimmers still need to fill out a split request form in order for their splits to count for records or Top 10? Are split request forms mandated?  


A: Yes, split request forms are mandated so that the meet host knows which splits to submit for official times. In order to get an official time from a split, a split request form must be submitted (103.18.1, 105.2.2, and 105.3.6). 105.2.2, and 105.3.6 also require a separate report of the split times in the summary of results prepared by the meet host and submitted to the LMSC Top 10 recorder. Even when doing automatic splits at nationals, a split request form for all swimmers for all events, except individual backstroke events, is submitted to the meet referee, and a separate split report is submitted to the USMS Top 10 recorder.


For any questions about rules contact Kathy Casey, USMS Rules Chair  

Certification Opportunities
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Become a certified USMS coach
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The USMS Coaches Committee and Club and Coach Services have developed new curricula for Levels 1, 2 and 3 USMS Masters Coach Certification. The new courses are taught in classroom settings throughout the country. Participants receive a "Certificate of Participation" once they finish the class. If participants wish to become certified, they must join ASCA and deliver to ASCA the completed tests from the coursework and the application for USMS/ASCA Masters Coach Certification. ASCA will grade the tests, process the applications and deliver the certificates.   


Level I & II

Nov. 3 Nashville, Tenn. Register now

Nov. 17 Portland, Or. Register now 

Feb. 10, 2013 Mission Viejo, Calif. 

March 9, 2013 New York City  

April 7, 2013 Grinnell, Iowa   

April 20, 2013 Denver, Colo.  


Level III (Level II a prerequisite)     

Nov. 4 Nashville, Tenn. Register now   

March 10, 2013 New York City  

March 23, 2013 Pasadena, Calif.  

April 21, 2013 Denver, Colo.    


(Contact Bill Brenner for more information)

Masters Coaching Opportunities
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Looking for a coach? Looking for a club?
Coaching on Deck
USMS maintains a discussion forum on to match up coaches and clubs. The Coaching Forum has several current threads posted; check back for frequently for updates. And remember, if you are hired in a position or you hire a coach, please update your posting to save time for others who follow you to this helpful forum.
Please Support USMS Partners!
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      TYR       TriSwim    
       SPEEDO NEW 5_11    Nike New 5_27Mythra   
       Marriott Logo          Kastaway Swimwear         
       Hammer Nutrition    2010 Finis Logo Black     Endless Pools  
      Colorado Time Systems    blueseventy     Aquasphere
      Agon Swim       All American Swim Supply    Active Network

Affinity Partners
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           Exercise medicine          Chammyz

Media Partners
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Bearcat Masters   Swimming World   

About Us
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About U.S. Masters Swimming
U.S. Masters SwimmingU.S. Masters Swimming, founded in 1970, is a membership-operated national governing body that promotes health, wellness, fitness and competition for adults through swimming. It does so by partnering with more than 1,500 adult swim programs across the country; promoting information via the bimonthly member magazine, SWIMMER, monthly e-newsletters, STREAMLINES, and website,; and by sanctioning and promoting pool, open water and virtual events and competitions. More than 55,000 adults are registered members of U.S. Masters Swimming. 

About STREAMLINES for Coaches
Coach talking U.S. Masters Swimming encourages all U.S. Masters Swimming coaches to subscribe to STREAMLINES for Coaches. However if you would rather not receive this update, please do not click the unsubscribe button, as that will remove you from all other USMS National Office mailings. Rather, please click on the "Update Profile/Email Address" link at the bottom of this email. Here you can select to discontinue your STREAMLINES for Coaches service or sign up for the monthly members' newsletter, STREAMLINES, and/or STREAMLINES for Volunteers, a bimonthly publication.