Participate in Research for Journal Publication

You are invited to participate in a research study directed by Walsh College faculty members Dr. Michael Levens, professor of marketing, and Dr. Linda Hagan, professor of business communications, regarding brand importance and purchasing decisions. Through your participation in this online survey, your views will assist Walsh College researchers in learning about brand importance, and which behaviors and influencers are most prominent in various purchasing decisions. The results of this study will be published in academic journals. A summary of the results will also be shared with you in a later edition of this newsletter.


The survey will take approximately 5 to 7 minutes to complete.


Your participation is voluntary. This means that you are free to choose not to take part, or to skip certain questions. There is no penalty if you choose not to respond. As with any study, there is minimal risk exposure to an inadvertent release of data associated with your participation. All information collected will remain confidential and any identifying information will be accessible only to the researchers.


There is no monetary benefit to you for taking part. However, your complete participation will help the researchers learn more about how consumer purchasing behaviors contribute to the fields of marketing and public relations.


Your name and email address will not be linked to your survey responses. Answers will be reported only for the whole group and results will only be published in summary form.


To complete the survey, please click on the following link, or copy and paste it to your browser:


If you have questions regarding this survey at any time, please contact Walsh College Professors, Dr. Linda Hagan, at (248) 349-5454, or at, or Dr. Michael Levens, at (248) 689-8282, or at


Thank you in advance for participating in this survey.



Linda Hagan, Ph.D., Professor, Business Communications
Michael Levens, Ph.D., Associate Professor, Marketing
Annmarie Scaglione, BBA Walsh College, Research Assistant

Alumni News @ Walsh College

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Upcoming Events

Leadership Awards Dinner

Saturday, November 10, 2012
Royal Park Hotel

This black-tie preferred event allows Walsh College to recognize leaders with the Jeffery W. Barry Award for Educational Excellence & Community Service, Distinguished Alumni Award, and Distinguished Service Award. Sponsorship and tickets available. For more information, visit

Walshpreneur Fair and Reception

Monday, November 12, 2012, 5-7:30 pm

Troy Campus, Barry Center


Join Stephanie Bergeron, the Blackstone LaunchPad Team and our featured speakers, as we celebrate Global Entrepreneur Week at the 2nd Annual Walshpreneur Fair and Reception.

November 2012


Welcome to the November 2012 issue of the Alumni News @ Walsh College.

For the complete issue, visit

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Visit Alumni-in-Action at to find out which of Walsh's elite was recognized for both Crain's 40 Under 40 and dBusiness's 30 in Their 30s, inspired a children's music and sing-along song, or received Business Woman of the Year Pinnacle Award.

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Driving Aspirations


Walsh has launched the Driving Aspirations Campaign to transform the College's learning environment, accelerate the aspirations of our students, and help drive a more robust economic environment in Michigan.
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