There is much in the business literature on the topic of managing the process of organizational change within an organization. One recent article captured for me a clear framework on which you can build your strategy on managing the change process. Joni Daniels, principal at Daniels and Associates, in an article titled, "Understanding and Managing Organizational Change" discusses the Three Phases of Organization Change as defined by William P. Bridges in his book Transitions: Making Sense of Life's Changes." These three distinct phases are: Endings; the Neutral Zone; and Beginnings. Although each phase intertwines and overlaps to some extent, each phase has its own defining set of characteristics and behaviors. As a result, managing change during each phase requires different strategies to minimize resistance and keep people focused on the desired future state. Organizations are very good at planning the technical aspects of change; what is often absent is an approach to address the "people side" of the change.