June 2012

In This Issue
Time for a Dashboard Survey
'Shifts' to Help You in Times Good or Bad
Three Must-See Keys For Expanding Your Business

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It's hard to believe but 2012 is nearing its halfway mark. In this edition of Pathways to Success, I discuss the importance of taking the time to evaluate what is happening with your business. June is a great time to conduct your Dashboard Survey; revisit your SWOT Analysis; and adjust your goals and strategies based on your evaluation. I also discuss Five Shifts in your business that will keep you competitive in good times and in bad; and Three Keys that offer you ways to expand your business.

I hope that that you will find some take-away's in these articles. Please forward this email on to your colleagues who also might benefit from these insights; and if you haven't done so, please sign up on my website to receive continuing editions. Enjoy reading!

Steve Terusaki, President of SEIDO ConsultingSteve Terusaki
SEIDŌ Consulting
Time for a Dashboard Survey
world economyIt's June and the calendar year is approaching its half-way mark for 2012. The S & P 500 is up ~5% for the year (pre-Memorial Day); worries continue for global growth as China and Europe face slower growth and austerity. The US job market continues to lack robust growth. Cuts to public sector spending continue and impact businesses which rely on government contracts and government funding. The Federal Reserve continues to hold a line on interest rates; and inflation remains subdued - although in the longer term inflation worries abound. There have been signs of recovery: the technology sector in the San Francisco Bay Area is robust with companies like Zynga, Shutterfly, Facebook and Apple driving jobs, real estate prices, and overall optimism in the economy in Northern California.read moreContinue reading ...
'Shifts' to Help You in Times Good or Bad
shiftsThere are times when the economy is roaring. Stock prices are going up, interest rates are staying low, unemployment is down. However, indicators can and do go opposite directions. Now, it's hard to tell from day to day where we stand.

I'm optimistic that the current situation is a short-term one, and that long-term prospects are for growth and good times. But that doesn't mean that there won't be dips, sometimes deep, along the way. The question is: Are you positioned to take advantage of the good times and navigate the bad?read moreContinue reading ...
Three Must-See Keys For Expanding Your Business
3 keysIt's difficult to reach your business goals if you don't have the right materials and/or information to help your business reach the success of which it's capable. These three insights will help you generate the business of which you've always dreamed.

1. Team Up
No one knows your market like you! What are the main characteristics of your target audience? Find someone else out there who isn't a competitor, but who reaches the same class of customers that you do. Team up with them to do joint promotions!read moreContinue reading ...