This year will be a big year for marketing. Why? Consumer confidence is up, employment rates are on the right track and oil prices are dropping, equating to an increase in consumer discretionary income and willingness to buy. As a business owner, the challenge is figuring out which marketing methods will result in maximum exposure and garner the attention needed to induce a purchase.
Let me help you in your decision making process while you weigh your marketing options. Review the graph below and check out the infographic with astounding 2014 statistics on how consumers responded to various marketing mediums.
*Source: Direct Marketing Association 2014 Fact Book
Direct mail marketing is one of the clear winners when it comes to getting customers willing and able to make a purchase.Generating leads is great but making a sale is the ultimate end goal. As you plan how you will spend your marketing dollars, also consider the rate at which the marketing medium delivers on customer acquisition. Here are 3 more 2014 marketing stats you will find helpful.
Happy Selling,
Tim Ross
President |
