The word synergy, in the business world, is probably one of the most overused buzzwords. It is a fancy term that sounds great in presentations, but actually achieving synergy in a business function such as marketing, can be a challenging task.
In the video below, we demonstrate how you can interweave your marketing channels and connect each tactic to increase the number of customer impressions. Your business will gain greater exposure during the buyer’s decision-making journey, accelerating the sales cycle and giving your brand the opportunity to have a deeper influence.
Synergy is about increasing the potential of your efforts to produce the greatest return in the form of more sales, more customers, and more profits. Although the term is often thought to be overly complex, it’s actually easy to accomplish. The simple steps outlined in the video can be used regardless of how big or small your marketing budget is or which tactics make-up your marketing mix.
Marketing synergy is different for every business in every market, but these easy-to-do steps are guaranteed to multiply the effect of a single impression. The results will be quantifiably more rewarding. Happy selling!
Tim Ross
President |