When
Friday December 12, 2014 from 7:30 AM to 10:00 AM PST
Add to Calendar
 

Where
Rancho Cordova City Hall
2729 Prospect Park Drive
Rancho Cordova, CA 95670
Driving Directions
Agenda
7:30 am 
Registration, Breakfast, & Networking
 
8:00 am  
Welcome, Chapter Announcements & Sponsor Acknowledgements

8:30 am 
Elections & Board Acknowledgements 
 
8:45 am 
Presentation Begins

9:45 am 
Presentation Ends
 
10:00 am 
Raffle & Closing Remarks

Follow Us
Like us on Facebook  View our profile on LinkedIn




























Converting Fans into Advocates: The Anatomy of Powerful Referrals

Bruce La Fetra
La Fetra Consulting
December 12, 2014
For financial advisors, getting powerful referrals is critical to the success of your business. And yet, most financial advisors fail to properly equip their best clients with the tools needed to make these powerful referrals. Many professionals mislead themselves into thinking that "great performance" is the ultimate sales and marketing tool.

Are you frustrated that your many happy clients don't result in more referrals that turn into new business? Are you uncomfortable asking your clients for introductions and recommendations? Powerful referrals cost your firm virtually nothing, yet produce the best and easiest to close leads.

Join Bruce La Fetra as he pulls back the curtain on the anatomy of referrals that drive actual business. When clients say you are "smart,"  "knowledgeable," and "do great work," it makes you feel good. Sadly, these generic platitudes rarely generate additional business for you or your firm. Client Fans sing your praises, but what makes your business thrive are Client Advocates who bring you business.

Using examples and an interactive discussion format, you will learn: 
*    Why some referrals are powerful, but most are not. 
*    How to convert your happy Fans into powerful Advocates. 
*    How to overcome concerns that asking for referrals is an
     imposition on your clients.

_______________________________

About the Speaker 
Bruce La Fetra
Bruce La Fetra is a Principal at La Fetra Consulting. He teams with expertise-based professional firms to grow revenue, consistently win the best clients, and increase profits by thinking about the role and function of marketing differently. Read more about his approach and results at www.LaFetraConsulting.com, or contact him at [email protected].