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The New American Lawn
March 2014

March 20th is the first day of spring and it could not come soon enough!  This has been an exceptionally rough winter and we know that you have suffered through it and so have your lawns.  It is time to think ahead to sunnier days and warmer temperatures and repairing your lawn from the winter damage.  But have you been doing the same old lawn routine year after year and still not having success?  It is time to adopt a new way of thinking when it comes to taking care of your lawn.  We call this new approach to lawn care The New American Lawn.  Following this program will help you grow the lawn you deserve. 
What is the New American Lawn?

The two most important things you need to grow a beautiful lawn is planting superior grass seed and creating healthy soil.  Without these components your lawn cannot reach its full potential.  Planting our Black Beauty grass seed mixtures mean you are starting your lawn off right.  Black Beauty grass seed produces a naturally dark-green lawn and can grow roots up to four feet deep into the soil! 

The second part is establishing a strong foundation for the lawn, which is the soil.  Many lawns have unbalanced soil pH and suffer from soil compaction.  Lawns will be in particularly rough shape this spring after the weight of the snow and damage from road salt and ice melters.  These issues can hinder grass roots from establishing properly and growing a lawn.  Address these problems with the organic dynamic duo: Mag-I-Cal and Love Your Lawn-Love Your Soil.  These products will help quickly balance soil pH and help relieve compaction.  Learn more about the New American Lawn by watching this helpful video:

The New American Lawn from Jonathan Green
The New American Lawn from Jonathan Green

Should I be applying crabgrass control?

crabgrass The popular thought is that you need to apply a pre-emergent crabgrass control early in the spring.  One of the many downsides to following this practice is that it prevents you from being able to seed those damaged areas in your lawn.  Plus most crabgrass plants do not begin to germinate until the warmer weather, so why are we putting down a control that will be broken down by the time the plants are beginning to grow? 

The solution to this problem is to wait to apply any crabgrass preventers.  Yes, you heard us we want you to wait and seed your lawn first this spring.  Once your new grass has been mowed 2-3 times and if crabgrass has been a problem in the past then apply Crabgrass Preventer plus Green-Up Lawn Fertilizer.  This product contains the latest technology that controls crabgrass both before AND after it germinates!  Following these steps will allow you to repair your lawn from winter damage and control crabgrass. 

Want to know more about controlling crabgrass in the spring?  Click here!
New American Lawn Guide
New American Lawn Guide
Just like every person is unique and different so are your lawns.  Each lawn has a different need whether it be seeding, weed control or insect damage.  To help your plan your lawn care program not only for this spring but for the entire year download our updated New American Lawn Guide.  This handy guide will help you determine what your particular lawn care needs are for each season

To download the guide visit
Show Us Your Lawn and Win!
Sally was our grand prize winner for 2013! Above is her winning lawn photo.  Sally buys all of her Jonathan Green products at A.W. Brown's in E. Longmeadow, MA. Sally poses with (L-R) Rick of A.W. Brown's, Rich of Jonathan Green and Tom of A.W. Brown's. Congratulations!

We are pleased to announce our second annual photo contest!  From March-October we are asking you to upload a picture of your lawn for the chance to win.  Each month a winner will be chosen and will receive a $50 gift coupon to use at their local Jonathan Green retail store.  This gift coupon can be used on anything in that store.  At the end of the year one grand prize winner will receive a $500 gift coupon and a New American Lawn product kit! 

To enter today please visit and upload your photo.  Good luck!
For more information, how-to videos and informative articles visit and  Follow  us on Facebook, Twitter and our other social media sites listed below for even more daily lawn and garden tips.  Have a very happy spring!
  house with bulbs in bloom
Jonathan Green

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