Also in this issue: How surveys can help you understand your news audience; A Free NIE Feature to Promote Summer Reading; Change the Perception that Print is Dying and more. 
Issue: #389
July 22, 2016

This year's winners were officially recognized at the 2016 Continuing Excellence Banquet and Reception on Wednesday, July 20 at The State Room in Albany.The annual contest recognizes journalistic excellence among the association's member newspapers.

This year, contest judges selected winners from 482 entries submitted by 26 New York State daily newspapers.
For the complete list of winners, download the 2015 contest's press release and presentation via the links below:
For more information on the annual competition, please visit www.nynpa.com/awards.html.
How surveys can help you understand your news audience

So you have to understand your audience's behaviors, needs and motivations to create stories and products that are valuable and engaging. The deepest, most accurate understanding of your audience comes from quantitative and qualitative research.

Click here for the pros and cons of surveys--one of the major methods to gather data about your audience.
NYNPA NIE Program has a Free 4x10" Feature to Promote Summer Reading     

The NYNPA Newspaper In Education Program is offering all member newspapers an ongoing series of monthly stand- alone, 4 column x 10", monthly features to help you raise money and awareness for your local NIE efforts.
July monthly feature highlights Summer Reading.

This document from the NYS Libraries Summer Reading Program highlights tips to help parents to get their children to read and prevent "summer slide". 

August's feature offers Sun and Water Safety tips.

Go to  www.nynpa.com/nie/MonthlyNIEFeatures.html to see a preview of each. 

Contact Mary Miller at mmiller@nynpa.com or call 518-449-1667 x 701 for a high resolution copy of any of these features.   
 

From Editor and Publisher
- Where did this notion that print is on the decline come from? The rise of the digital age? Newspapers and magazines' formatting has now expanded to include Web and mobile. However, that doesn't mean these mediums are replacing the original. In fact, a study conducted by Nielsen found that 51 percent of newspaper readership is exclusively in print.

Today's digital age consists of instantaneous news. The latest topics and events are now just fingertips away from the average reader. In response, the content of print has had to change. The hard, breaking news that used to grace the front pages and had readers grappling to get ahold of the daily newspaper is no longer possible.

These stories-the ones that could change entirely by the end of the day-don't belong in publications that now only print a few times a week. Instead, print has softened in terms of the types of stories it contains. It has needed to, in order to keep with the new age. Breaking news has become mainly reserved for online and television, where updates can be made within minutes.
Newspapers and magazines may have reduced their distribution, but that doesn't mean the content of their publications should be diminished. More 
Gannett declares regular quarterly dividend        

From Gannett Press Release - Gannett announced Tuesday that the Board of Directors declared a regular quarterly cash dividend of $0.16 per share of common stock, payable on September 19, 2016 to shareholders of record at the close of business on September 6, 2016. More 
UPCOMING WEBINARS AND EVENTS
7/26 - How to Make Your Dumb Media Kit Smart - Inland Press - $25  

7/28 - Strategies to Increase Reader Engagement - Online Media Campus - $35

7/28 - Audience, Brand, Platform: Making Sense of the Digital Landscape - Poynter NewsU - $29.95

7/29 - Revamping Your High School Sports Coverage - Online Media Campus - $35

8/11 - Short Storytelling: How to Create Successful, Shareable Video - PoynterNewsU - $29.95


8/18 - Google Analytics: Segmenting - Online Media Campus - $35 

8/26 - Maximizing Digital Revenue: Don't leave money on the table! - Online Media Campus - $35 
 
In a New York Minute is the weekly electronic newsletter of  NYNPA, providing you with member news, money-saving and money-generating ideas, and upcoming events. If you would like to contribute to this newsletter please reply to this e-mail or contact mmiller@nynpa.com. For more on NYNPA please visit us on the web at www.nynpa.com.
 
Mary Miller
Education Services Director 
New York News Publishers Association
New York News Publishers Association | 518-449-1667 | www.nynpa.com