Masthead
Issue: #375                                                            
April 15, 2016
Congratulations to Will Doolittle    
We got great news Friday that Will Doolittle, our projects editor and a member of our editorial board, took third place in the National Headliner Awards contest for editorial writing. Doolittle

The National Headliner Awards are sponsored by the Press Club of Atlantic City, N.J. and are a prestigious national journalism competition. They have been giving out the awards since 1935.

What makes this contest so difficult is that all newspapers are in one category, so Will had to compete with the biggest newspapers and the best editorial writers.

He was third behind the St. Louis Post-Dispatch and the Tampa Bay Times. More 
Introducing The Wall Street Journal on Facebook Messenger
From Dow Jone Press Release                     
Readers can now access The Wall Street Journal's daily information digests, breaking news and live markets data via Facebook Messenger.

"We are excited to experiment with Facebook in shaping this new mobile experience, which allows us to share a sample of the Journal's award-winning reporting with people on Messenger. We look forward to spending the next few weeks and months working with, and learning from users, as we continue building an interactive and engaging Journal experience on Messenger."

-Katie Vanneck-Smith, Dow Jones, Chief Customer Officer & Global Managing Director, International

"Facebook Messenger creates an entirely new challenge for publishers in terms of how to surface and engage with news. What's exciting for readers is the instant nature of the service: with a couple of taps, you can access top news stories, live markets data and follow specific companies that you're interested in."

-Himesh Patel, Dow Jones, Creative Director
Newspaper kingpins launch marketing consortium  
From Poynter.org                     
Four of America's largest newspaper companies on Thursday announced a marketing cooperative in a bid to bring national advertising to their regional and local properties.

Nucleus Marketing Solutions, a joint initiative from Gannett, McClatchy, Hearst and Tribune Publishing, aims to provide marketing services to 70 percent of consumers in the top 30 U.S. advertising markets, according to a press release from Gannett. They will be joined by as many as 11 partners and reach 168 million unique visitors.

The initiative will be led by CEO Seth Rogin, who until last week was the chief revenue officer of Mashable.

Collaboration on this scale among newspaper companies is noteworthy but not unprecedented. Gannett, McClatchy and Tribune were previously business partners for Classified Ventures, the parent company of the automotive website Cars.com. The company was eventually purchased in its entirety by Gannett.

The launch of the consortium comes as larger newspaper chains are intensely pursuing scale and consolidation opportunities. More
New York Times Plans International Digital Expansion     
From NYTimes.com                     
The New York Times Company will invest more than $50 million over the next three years to support an ambitious plan to expand its international digital audience and increase revenue outside the United States, the company said on Thursday. The Times has formed a new team, NYT Global, to lead the effort.

"Because our digital report is still designed and produced mainly for a U.S. audience, we have not come close to realizing our potential to attract readers outside our home market," Arthur Sulzberger Jr., The Times's publisher; Mark Thompson, its chief executive; and Dean Baquet, its executive editor, wrote in a memo to employees. About the $50 million investment, they said: "We are confident this will be a down payment on a new era of international growth for our company."

Joe Kahn, an assistant masthead editor for international, will lead NYT Global's editorial strategy alongside Stephen Dunbar-Johnson, the international president, who will oversee the business operations. Lydia Polgreen, deputy international editor, will become an associate masthead editor and editorial director for NYT Global. More
Free Earth Day Feature      
The NYNPA Newspaper In Education Program is offering all member newspapers a series of 12 stand- alone, 4 column x 10", monthly features to help you raise money and awareness for your local NIE efforts. 
 
This month's feature highlights Earth Day.

Earth Day is an annual event, celebrated on April 22. Events are held worldwide to demonstrate support for environmental protection.

Contact Mary Miller at [email protected] or call 518-449-1667 x 701 for a high resolution copy of this feature.

In a New York Minute is the weekly electronic newsletter of  NYNPA, providing you with member news, money-saving and money-generating ideas, and upcoming events. If you would like to contribute to this newsletter please reply to this e-mail or contact [email protected]. For more on NYNPA please visit us on the web at www.nynpa.com.

Mary Miller
Education Services Director
New York News Publishers Association
Also In This Issue
Introducing WSJ on FB Messenger
Newspaper Companies Band Together on Marketing Project
NYT Plans International Digital Expansion
FREE Earth Day Feature
UPCOMING WEBINARS AND EVENTS

4/18 - How a small-town paper became a champion of innovation: The Forsyth County (Ga.) News story - Inland Press - $25

4/18 - Advertising is NOT Marketing! Tips for the media marketer - Online Media Campus - $35

4/18 - How to Edit Marketing Materials with Savvy and Sense - Poynter NewsU - $29.95

4/21 -  A Guide to Difficult Conversations - Poynter NewsU - $29.95

4/22 - Best Breakouts for Daily Reporting - Online Media Campus - $35

4/27 - The Future of Engaged Journalism - Inland Press - $25

5/6 - Digital Services Part 1: Increasing Ad Revenue Through Mobile - Inland Press - $25

5/11 - Getting Beyond Stereotypes: Better Disability Journalism - Poynter NewU - Free, sponsored by the McCormick Foundation
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6/12-6/14 - Ninth Annual Sales & Marketing Joint Conference, Saratoga Springs - NYNAME/NYSCMA, Inc. - $175/$125

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