Gannett Explores Parcel-Delivery Business
|
 Newspaper giant Gannett Co. is exploring the parcel-delivery business as it examines how to make the most of its fleet of paper carriers and delivery trucks, according to people familiar with the matter. Prompted by the e-commerce boom, Gannett reached out to parcel-industry consultants as recently as December. It also had meetings and preliminary discussions with Amazon.com Inc. as it explores delivery possibilities, according to one of those people. "We are always looking for opportunities to do back hauls or deliver packages as we are out on the roads," that person said.
But while parcel delivery is an option the company is considering, it faces a major obstacle: The company would lose certain tax breaks if its carriers were to deliver a significant number of packages. Tribune Publishing Co. scrapped a similar idea after briefly testing package delivery with Amazon in the fall when it discovered the tax breaks amounted to millions of dollars a year. More
|
En Espaņol: The New York Times launches a Spanish-language news site aiming south of the border
| 
The Iowa caucuses are confusing. Every four years, Americans receive a crash course in the quirky midwestern custom that kicks off the presidential nominating cycle, but for news consumers abroad - even those who follow U.S. politics - the process can be even more mystifying.
So before Iowans caucused last week, The New York Times published a story in Spanish to explain how the caucuses work and what their impact will be on the rest of the campaign.
The story was written by journalist Albinson Linares for The New York Times en Espaņol, a Spanish-language site the Times is officially launching today. The site, to be run out of Mexico City, will curate and translate 10 to 15 Times news and opinion articles each day while also featuring some original Spanish-language reporting. The site is one of the latest steps in a larger effort from the paper to grow its international audience. More______________________________________________________ NYT also launches a new email newsletter targeted to college students From Press Release
The Edit, which will be distributed every other Monday, curates content by academic major, popular articles on social media, advice from experts and more.
The new project was created with the intention of creating news that would assist higher education students through their next steps, both professional and personal, in a way that doesn't come across as prescriptive.
Michael Gonchar, Katherine Schulten and Jane Karr were the editorial team involved from The New York Times's The Learning Network and Education Life sections.
|
|
Newspaper Inserts Drive Consumers to Action
From NAA
|
 Nine out of ten newspaper readers make shopping decisions based on the insert advertising Executive SummaryRecent independent research reveals that newspaper inserts continued to drive traffic for retailers this past holiday shopping season. Two-thirds of newspaper readers either always or regularly look at inserts, according to Coda Ventures' Triad research, a Nashville-based research firm specializing newspaper research. Coda Ventures recently reported that fewer than nine percent of newspapers readers state that they "seldom or never" look at inserts.(1)
And, most important to advertisers, newspaper inserts drive action. Nine out of ten newspaper readers report that they take one or more of a broad range of specific actions after reading or looking at inserts.
Other recent research by Research and Analysis of Media (RAM), an international media research company, confirms the crucial role newspaper inserts play in consumer marketing.(2) RAM data shows that nearly nine in 10 of media consumers use newspaper inserts. This is much higher than the usage of direct mailers.
Readers believe they find the best deals in newspapers. Sixty-five percent believe the best deals on products can be found in newspaper inserts.(1) Only 39 percent believe direct mail deliver the best deals. In a fragmented media landscape, newspapers remain an advertising medium with broad audience and reach.
Over many years, a broad range of research has confirmed the trustworthiness and impact of newspaper advertising, including preprints and free-standing inserts (FSIs).
The enduring effectiveness of newspaper inserts also shows up with the continued growth in FSI print coupons. Kantar Media, a global media intelligence firm, documented that while there were fewer pages distributed this past year, there are more coupons per page containing higher value offers. According to Kantar, print coupons still remain a critical promotional tool.(3) Nearly nine in 10 (87 percent) of all readers who use inserts clip and save coupons.(2)
In the past year, new research provided greater clarity on just how actionable newspaper preprint advertising is - and how its impact remains strong, even as digital alternatives to sales circulars have emerged.
For advertisers, "When their boss comes to them with what the difference is in different channels and what's prompting customers to take action, it's a much more serious question these days," says Tom Robinson, chief marketing officer of Coda Ventures. "The overall levels of engagement, when you look at the normative data, speak very highly for newspapers as a medium." More |
|
In a New York Minute is the weekly electronic newsletter of NYNPA, providing you with member news, money-saving and money-generating ideas, and upcoming events. If you would like to contribute to this newsletter please reply to this e-mail or contact mmiller@nynpa.com. For more on NYNPA please visit us on the web at www.nynpa.com.
Mary Miller Education Services Director
New York News Publishers Association
|
|
|
Financial Literacy,
Learning to Budget
Free NIE 4 x 10 feature for February
| |
This month's feature highlights the importance of teaching Financial Literacy starting at a young age.
Contact Mary Miller at mmiller@nynpa.com or call 518-449-1667 x 701 for a high resolution copy of this feature.
March's feature will spotlight Sunshine Week
|
|
|
