Masthead
Issue: #361                                                                  
January 8, 2016
Wall Street Journal Launches on Snapchat Discover
Wednesday morning The Wall Street Journal launched its first edition on Snapchat Discover. The Journal will now publish eight stories a day, Monday-Friday. The channel will showcase a mix of visually driven, award-winning Journal content, including business, finance and economics coverage, along with luxury, real estate and culture reporting.
WSJ on Snapchat Discover delivers the day's most valuable, need-to-know reporting, via an entirely new, exclusively mobile, platform.

To download WSJ on Snapchat Discover visit: https://www.snapchat.com/discover/Wall-Street-Journal/4806310285 
The Latest Zinsergram  
From L. Michael Zinser                        
The most recent Zinsergram has several interesting topics including  
  • U.S. Department of Labor Proposed Rule on Overtime: An Update
  • Secret Recording in the Workplace and,
  • Distributing Carrier Contact Information
Best Practices for Agency Questionnaires

State Departments of Unemployment will sometimes send a newspaper a multi-page questionnaire trying to determine the independent contractor status of a newspaper carrier. You may wonder, "Is the newspaper obligated to complete this form and send it back to the Unemployment Department?"

The answer is, unequivocally, "No." Typically, this form is routed to Human Resources. Human Resources should immediately contact Circulation Management for assistance.
 
A common mistake is that Human Resources reflexively completes the form without consulting Circulation Management or legal counsel. There are often errors such as completing the question asking for "wage information." With counsel, the answer will be, "There are no wages because this person is an independent contractor."

Rather than completing the form, the best practice would be to write a comprehensive position paper setting forth in persuasive terms why the individual is an independent contractor and not an employee. Particular care should also be taken to review your state's statute. Each state has a unique statute. Many states have a newspaper-specific provision that will be helpful to you in defeating the claim.

Remember: these forms are "loaded" with questions designed to elicit "employee" evidence. That is why completing the form is a problem. In many cases, completing the form leads to an administrative hearing that could have been avoided if the response had been handled through a persuasive position paper, carefully quoting any applicable newspaper industry-specific exclusions.

 Download the full column here (PDF)
New York TimesTo Experiment With Online Polling 
From www.newyorktimes.com
Margot Sanger-Katz of The Upshot has a revealing story online now about the burdens of medical costs on millions of Americans, even those who have, or thought they had, adequate health insurance. 

Sharp-eyed readers of the methodology box accompanying the article, "How the Poll on Medical Bills Was Conducted," will notice a departure from The Times's usual polling methods. It notes that the health survey was conducted in large part online.

The Times and its longstanding polling partner, CBS News, customarily conduct their national and state polls using live interviewers, reaching respondents by landline and mobile telephones. The Times and CBS News have long believed that a live telephone survey of a random sample of Americans is the most accurate and replicable way to measure public opinion.

Here is an explanation of the customary Times/CBS News methodology that accompanied our most recent national poll in December.

But the health care survey, done in partnership with the Henry J. Kaiser Family Foundation, was conducted both over the telephone and online, reaching a total of 2,575 adults. The sampling, interviewing and tabulation of survey results were conducted by NORC at the University of Chicago, one of the nation's most respected public opinion centers.
 
The Times has generally shied away from online polling, with the exception of a short-lived experiment The Upshot did with the Internet-based polling firm YouGov in 2014.  More 
Around half of newspaper readers rely only on print edition
From pewresearch.org
This weekend, Boston Globe editorial employees received an unusual request: Could anyone run a paper route? Due to problems with the paper's new distributor, some home subscribers had not received their print editions. About 200 Globe workers responded to the call, and hand-delivered copies to local residents.

Although the paper announced Tuesday that it was returning to its old distributor for help with home deliveries, the Globe situation is a reminder that even in the digital era, many local news consumers still rely on the print product for their news.

50_ of Newspaper Readers Only Read in Print

Data from Pew Research Center and other sources show that around half of newspaper readers consume newspapers only in their printed form. In our study of the local news environments in three markedly different U.S. metropolitan areas, nearly or about half of readers of the local daily paper in Denver (46%), Macon, Ga. (48%), and Sioux City, Iowa (53%) did not access the paper online. More 
Tow Center Issues Guide To Automated Journalism 
From towcenter.org
Executive Summary:
In recent years, the use of algorithms to automatically generate news from structured data has shaken up the journalism industry-most especially since the Associated Press, one of the world's largest and most well-established news organizations, has started to automate the production of its quarterly corporate earnings reports. Once developed, not only can algorithms create thousands of news stories for a particular topic, they also do it more quickly, cheaply, and potentially with fewer errors than any human journalist. Unsurprisingly, then, this development has fueled journalists' fears that automated content production will eventually eliminate newsroom jobs, while at the same time scholars and practitioners see the technology's potential to improve news quality. This guide summarizes recent research on the topic and thereby provides an overview of the current state of automated journalism, discusses key questions and potential implications of its adoption, and suggests avenues for future research. Some of the key points can be summarized as follows.

Click here to view the full guide.
In a New York Minute is the weekly electronic newsletter of  NYNPA, providing you with member news, money-saving and money-generating ideas, and upcoming events. If you would like to contribute to this newsletter please reply to this e-mail or contact mmiller@nynpa.com. For more on NYNPA please visit us on the web at www.nynpa.com.

Mary Miller
Education Services Director
New York News Publishers Association
Also In This Issue
The Latest Zinsergram
NYT to Use Online Polling
Pew: Half of Newspaper Readers Rely on Print Edition
Tow Center Releases Guide to Automated Journalism
Quicklinks 
UPCOMING WEBINARS AND EVENTS

1/13 -  Covering the U.S. Visa System and its Flaws - Poynter NewsU - Free

1/14 - Instant Sales: Six-Step Proven Process - Online Media Campus - $35

1/15 - A Crash Course to Fact-Checking Journalism: Just in time for election season - Online Media Campus - $35

1/21 - Google Analytics: Finding and reading the data - Online Media Campus - $35

1/26 - Mining Social Media Trending Topics for Stories Your Audience Cares About Poynter NewsU- $29.95

2/12 - Social Journalism: The keys to connecting with your audience - Online Media Campus - $35

2/18 -  Personalizing the Customer Journey - Online Media Campus - $35
_________

6/12-6/14 - Ninth Annual Sales & Marketing Joint Conference, Saratoga Springs - NYNAME/NYSCMA, Inc. - $175/$125

__________________
Free NIE Feature

Celebrating the Legacy of Martin Luther King, Jr. 

 

This feature can be used anytime during the month.

 

MLK NIE Special    

You could make some money to support the NIE program and young readers and the general public just might learn something too!  

 

This feature may be used in-print or online!

 

Contact Mary Miller at mmiller@nynpa.com or call 518-449-1667 x 701 for a full resolution PDF version