Masthead
Issue: #355                                                                 
November 25, 2015
O'Sullivan hired as new chamber president
O_Sullivan
The Rensselaer County Regional Chamber of Commerce announced Tuesday that Michael F. O'Sullivan, former publisher of The Record and The Saratogian newspapers, will take over as the organization's new president on Jan. 4, 2016.

O'Sullivan will succeed Linda Hillman, who announced in June that she would be stepping down after 15 years in the position.

"Mike is an accomplished executive with extensive experience leading organizations in sales, marketing, strategic planning, finance and budgeting, human resources and general operations," said board chair Tony McManus in a news release. "We are confident that he is the right leader to keep the chamber moving forward with continued success."
More  
A new site launched Monday, offering a place to explore the intersection of news and social media
From Poynter.org                 
In June, Google News Lab helped create a coalition of online news organizations to explore best practices for news gathering on the social Web. On Monday, the First Draft Coalition launched a new site, First Draft News.

"Social media is probably the most transformative influence on global communications of the last 10 years," said managing editor Alastair Reid, "but a huge problem of that is the spread of false information. Every week, maybe even every day, major news outlets get caught out by publishing a story based on something from social media that turns out not to be true."

Members of the coalition are EyeWitness Media Hub, Storyful, Reported.ly, Bellingcat, Meedan, Verification Junkie, Dig Deeper, Google News Lab and Emergent, Reid said, and each comes to the partnership with a different area of specialization. With the new site, the coalition will share what it's learning about a number of issues facing journalists on the Web. Click here for more about what the coalition has learned and a verification guide First Draft has created. 
From INMA.org                     
Despite a changing media landscape, print newspapers offer a sense of clarity and command a particularly high degree of engagement. On the days that people read their newspapers, they spend an average of 70 minutes with them. Another bonus: print advertising is free of ad-blocking.


In recent weeks, there seems to have been a renewed appreciation of the power of print to engage readers, influence opinions, and provide a favourable context for advertisers.

First, the i celebrated its fifth birthday on October 26, which prompted its owner, Evgeny Lebedev, to reflect on the growth of Britain's youngest national newspaper:

"What this paper does is edit the world for you," wrote Lebedev, who believes the i's price, interactivity with readers, and mixture of concision and quality has led to its popularity with readers. While the idea of launching a low-priced and concise newspaper looks "like genius now," he admits that, at the time, it "seemed for a while like a modern kind of madness."

Joining Lebedev in birthday tributes, The Observer's Peter Preston applauded the title for defying its doubters and quickly establishing itself as "an innovative campaigning paper," while London Mayor Boris Johnson declared: "Farewell to the gloomsters who said i wouldn't work - here's to the power of print." More
Improving Digital Subscription Adoption: A Look at Two Newspaper Approaches
Newspapers offer subscribers content beyond print through digital offerings. Encouraging print subscribers to activate and use digital products should be part of newspapers' fundamental marketing objectives.  Oftentimes, having readers adopt content on digital platforms can be a challenge. Two newspapers, The Sacramento Bee and The Atlanta Journal-Constitution, have successfully leveraged their digital products through several strategies. While their approaches are different, both newspapers have seen growth in digital subscribers and net revenue. Click here to download the whole article as a PDF. 
A Happy and Safe Thanksgiving from NYNPA to You!
In a New York Minute is the weekly electronic newsletter of  NYNPA, providing you with member news, money-saving and money-generating ideas, and upcoming events. If you would like to contribute to this newsletter please reply to this e-mail or contact mmiller@nynpa.com. For more on NYNPA please visit us on the web at www.nynpa.com.

Mary Miller
Education Services Director
New York News Publishers Association
Also In This Issue
New site for News/Social Media
Print Still Deserves the Spotlight
Improving Digital Subscription Adoption
Have a Happy and Safe Thanksgiving
Quicklinks 
UPCOMING WEBINARS AND EVENTS

12/2-12/3 - Digital BootCamp at Wall Street Journal - Local Media Association - $895 (NYNPA member rate)

12/2 - Covering a Presidential Campaign from Outside the Beltway - Poynter NewsU - Free

12/9 - Livestreaming the News: Replacing the Satellite Truck with a Cellphone - Poynter NewsU - $29.95

12/9 - Get Your Classified Revenue Above Budget in 2016 - Inland Press - $25

12/10 - Using Alternative Story Formats: The How and Why - Online Media Campus - $35

12/10 - Unleashing the Power of Data - Inland Press - $25

12/11 - Using Social Media To Engage Your Audience -Without annoying your friends and fans - Online Media Campus - $35

12/14 - Creating New Revenue Streams With Events and Niche Products - Inland Press - $25

1/13 -  Covering the U.S. Visa System and its Flaws - Poynter NewsU - Free

6/12-6/14 - Ninth Annual Sales & Marketing Joint Conference, Saratoga Springs - NYNAME/NYSCMA, Inc. - $175/$125

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