NYNPA to launch AdNet Online Nov. 1
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The New York News Publishers Association is pleased to announce AdNet Online, its new digital display network which will allow advertisers to buy basic advertising campaigns on the websites of its member newspapers beginning Nov. 1.
AdNet Online, which will consist of at least 25 news websites across New York State at the time of its launch, will offer advertisers both regional and statewide campaigns that mirror those of AdNet New York, NYNPA's existing print small display network.
"We created AdNet Online to bring NYNPA's advertising services into the digital age," said NYNPA Director of Advertising Don Ferlazzo. "For decades, we have offered traditional print networks like CANNY, AdNet, and the Daily Connection, and soon we will finally have something digital to offer clients who want to advertise online in a network setting, too."
AdNet Online clients will be able to choose from any of four regions available, including Western New York, Central New York, the Hudson Valley, and the Capital Region/North Country, or campaigns will be able to run in all four regions with a statewide buy. Basic static, animated and video banner ads will be available in all regions, with all formats costing advertisers the same price.
"We wanted to keep things simple, so offering the same regions online as we do in print was a logical choice," Ferlazzo said. "By allowing advertisers to choose their ad's format without charging them more for one versus the other, we will be giving them a simple, yet flexible solution to fit their needs." More
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Johnson Newspapers' Northern NY Circulation Director, Mary Sawyer interviewed for E&P article -
Do the RM2 Pallets Stack Up?
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Luxembourg-based RM2 International entered the U.S. newspaper supply chain in the latter part of 2014 with a rentable fiberglass composite pallet used to distribute pre-printed inserts. By far its most prominent customer in the industry is Quad/Graphics, one of the United States' largest commercial printers, with dozens of facilities across the country that print flyers for major retailers, shipping them for insertion into daily and weekly newspapers. Quad/Graphics phased in the new pallets over the course of the last year or so, scaling back on its use of a plastic, nestable pallet by Perfect Pallets that has been in wide circulation in the market for more than 20 years. "What's wrong with a little good-old-fashioned competition?" one might ask. "Aren't there enough wooden pallets still in use that there's room in the market for two vendors of reusable pallets? There are trees to be saved, after all. And Quad/Graphics can't be blamed for wanting to trim its operating costs with a substantially less expensive rental pallet." But all of that is beside-the-point to the downstream recipients of the new pallets, who argue that the product itself is poorly designed for its end use, presenting hardships and hazards that packaging and warehouse managers had not previously encountered with reusable plastic or one-time-use wooden pallets. Ms. Sawyer is quoted in the article as stating,"We store our pallets downstairs until we have someone come pick them up. We just don't have the room to store these because I won't allow them to be stacked," she said. "The Perfect Pallets we can stack 25 in a stack and put them right on the fork lift without having to secure them together, and they're not going to wiggle around. It's very safe." In contrast, she said, "I won't allow (RM2 pallets) to be stacked any higher than three or four." For the complete article about RM2 Pallets click here. __________________________
In a phone interview Sawyer said her staff is now stacking up to 10 RM2 pallets due to the increased volume in the use of these pallets since she was interviewed by E&P. She said the problem with the pallets stacked higher is that are not safely movable at that height. She also mentioned that she refuses to shrink-wrap the pallets - that's an added unnecessary expense for supplies that the paper should not be responsible for.
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The New York Times Launches NYT VR; Delivers Over One Million Google Cardboard Viewers
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The New York Times announced the launch of NYT VR, a new virtual reality project in collaboration with Google. The project includes the distribution of more than one million Google Cardboard viewers to home delivery subscribers with their copy of The New York Times the weekend of Nov. 7-8. In addition, Times Insider subscribers and a selection of Times digital subscribers will receive promo codes via email to redeem for a free Google Cardboard viewer, which is simple to use and allows anyone to experience virtual reality with a smartphone.
The debut NYT VR film, titled "The Displaced," captures the resilience of three extraordinary children uprooted by war, all through the lens of virtual reality. The New York Times Magazine, in collaboration with Chris Milk and his virtual reality company Vrse, created the film to enable readers to experience what it means to be a child caught in the global refugee crisis. There are now more than 30 million children around the world who have been driven from their homes by war and persecution -- more than at any time since World War II. The film brings viewers into daily lives of three children from South Sudan, eastern Ukraine and Syria.
"Our readers look to The Times for innovative and powerful storytelling and this is The Times at its best. Our Magazine team has created the first critical, serious piece of journalism using virtual reality, to shed light on one of the most dire humanitarian crises of our lifetime," said Dean Baquet, executive editor, The New York Times. More
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Poynter Enters the Membership Space
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A premier journalistic institution is broadening its reach to include a multitiered membership program. Originally founded as the Modern Media Institute in 1978, the Poynter Institute has gone through many phases in its history. Growing to encompass traditional media such as newspapers and broadcast journalism, the organization has become an educational leader for online reporting and social media best practices. Now, the longstanding conduit for best-in-class journalism is embarking on its next initiative: membership. - Poynter Perks: The lowest tier of membership gives individuals a 20 percent discount on training, access to one of the organization's Master Class lessons, early event registration and three News U courses.
- Poynter Plus: Everything from the perks tier, plus additional Master Classes and NewsU courses.
- Poynter 365: All of the above, and four private coaching sessions with Poynter's experts.
Regardless of the tier chosen, Poynter is certain that it can justify the cost of its membership by offering unique, tangible benefits. More To find out more about Poynter membership visit their website at http://members.poynter.org/
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Wall Street Journal Debuts "Greater New York" Refresh
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Print and digital editions to feature new section lineups with weekly themes, including Theater on Tuesdays and Food & Drink on Wednesdays
Monday, The Wall Street Journal debuts a refreshed look and a broadened range of news and features for Greater New York, its stand-alone section dedicated to coverage of the New York metropolitan area.
Greater New York, which is celebrating its fifth anniversary, is building on its award winning coverage of arts and culture, education, crime and courts as well as city and state politics. Beginning today, it launches a daily section line-up with recurring weekly themes that further showcases the Journal's coverage of New York.
The daily line-up, which will run on the fourth page of the section, is:
- Property Monday: Exclusive news on the deals and the movers and shakers in the city's commercial real-estate sector
- Theater Tuesday: Examines Broadway's box offices successes and struggles and highlights conversations with the performers on stage and artists behind the scenes.
- Food & Drink Wednesday: What's new in NYC's constantly changing food scene, from restaurant openings and closings to the latest tricks and trends among cooks, food-truck operators, bartenders and diners.
- Spaces Thursday: A visually rich look at unique residential, commercial and public spaces around New York City and the region.
- Feedback Friday: Letters to the editor from Greater New York readers weighing in on our coverage of the region.
- Open House Saturday: A deep dive into the real-estate market of one community in the tri-state area, including representative listings and details on neighborhood transportation, schools, dining and entertainment.
More
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Gannett sites reach more than 100 million unique visitors in September 2015
From Gannett Press Release
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Gannett annouced on Monday that its network including USA TODAY and affiliated sites reached 101.4M unique visitors in September 2015 - a landmark first for the company since splitting from its broadcast division over the summer - reaching 39% of the total domestic digital population (comScore Media Metrix). The breakthrough in September numbers was heavily driven by gains in USATODAY's Sports Media Group, which reached 52.4M multiplatform unique visitors - this includes major increases on USATODAY.com Sports (+38% MoM), 'For The Win' (+27% MoM), and USATODAY Sports Local Media Group (+14% MoM). Additionally, 37% of Gannett's multi-platform digital audience fell within the age range of 18-34 throughout the month (eg. "the millennials").
"This is a celebratory moment for Gannett. We significantly outpace legacy media publishing brands and our audience numbers continue to outnumber the industry as a whole," said Bob Dickey, president and CEO, Gannett. "This is just one milestone. We know this upward trend will continue as we push out new and innovative ways for readers to consume and engage with our trusted content across our powerful local and national digital brands." More
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In a New York Minute is the weekly electronic newsletter of NYNPA, providing you with member news, money-saving and money-generating ideas, and upcoming events. If you would like to contribute to this newsletter please reply to this e-mail or contact mmiller@nynpa.com. For more on NYNPA please visit us on the web at www.nynpa.com.
Mary Miller Education Services Director
New York News Publishers Association
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NIE Monthly Features
Free Features include:
November - National Family Literacy Month
December - Human Rights Day - 12/10
January - Celebrating the Legacy of Martin Luther King, Jr.
Why not center each in a page and run ads from NIE sponsors or advertisers around it?
You could make some money to support the NIE program and young readers and the general public just might learn something too! Need more info? Contact Mary Miller at mmiller@nynpa.com or call 518-449-1667518-449-1667 x 701__________________
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