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Issue: #349                                                            
October 16, 2015
Voccio named publisher of Lockport Union-Sun and Journal
From CNHI Press Release                     
Voccio
Chris Voccio, a veteran newspaper executive, has been appointed publisher of the Lockport Union-Sun & Journal, effective immediately.

He succeeds Diane Crowe, who has left the paper.

Voccio is currently publisher of the Niagara Gazette and he will continue in that role as well. Both papers are owned by Community Newspaper Holdings, Inc.

During a newspaper career that spans 30 years, Voccio has served as publisher of the Niagara Gazette, the Norwich (Connecticut) Bulletin, the Danville (Illinois) Commercial-News, and the Johnstown (Pennsylvania) Tribune-Democrat.

"The Union-Sun & Journal is a strong brand with a great history," said Voccio.  "I'm looking forward to working with the team in Lockport to better serve our readers and advertisers."
NYNPA partners with LMA for 2015 Digital BootCamp at the WSJ in December     
Deseret Digital Media, in partnership with the Local Media Association, is now offering a "BootCamp" designed for all local media operators who need to grow, engage and monetize the local audience. The two-day BootCamp will be held at The Wall Street Journal in NYC on December 2 & 3.
 
It is designed for senior-level managers and executives that truly want to transform their media company. At the core of the program, DDM provides two days of training courses intended to accelerate digital competencies in a company's daily digital operations.
 
The program will not only convey best practices in a disciplined environment, but will show participants the success of DDM's practices in real-time. Moreover, participants will crucially see what hasn't worked-a feature that past BootCampers have found exceptionally valuable. DDM has already trained digital media operators in 26 countries, consistently followed by positive feedback and endorsements.

Through a special partnership between LMA and the New York News Publishers Association, members of NYNPA can register for the conference at the LMA member rate of just $895 per person (a $200 savings).

To learn more about BootCamp, or to register, visit www.localmedia.org today. 
News assistant saves New York Times archives from flood   
From Poynter.org                   
The New York Times' morgue, which houses the newspaper's archive of historical photos and clippings, was menaced over the weekend by a waterfall of water emanating from a broken pipe.

The surge of water, which threatened the Times' extensive record of front pages and hardcopy photos, inundated files in the sub-subbasement of the former New York Herald Tribune building, David Dunlap writes for Times Insider. Staffers managed to avert further disaster when a chance assignment brought news assistant Benjamin Havrilak to the morgue:

"I walked in, and there was a river of water," Mr. Havrilak said. He ran over to the rear wall of the morgue, where most of the card catalog sits, and saw what he said looked like a waterfall." 
More 
New York Police Officer Is Convicted of Lying About Photographer's Arrest
From the New York Times                     
A New York police officer who arrested a photographer on assignment for The New York Times on a Bronx street in 2012 was convicted on Thursday of falsifying a record to justify the arrest.

The officer, Michael Ackermann, 32, was found guilty of a single felony count of offering a false instrument for filing. He was found not guilty of a second felony charge, falsifying business records.

Officer Ackermann had claimed the photographer, Robert Stolarik, interfered with the arrest of a suspect by repeatedly discharging his camera's flash in his face. A subsequent investigation found that Mr. Stolarik did not own a flash or have one on his camera at the time. More
Gannett's Gravity Ad Product Proves to Draw in Advertisers and Digital Users  
From NAA.org                    
Gravity Ad Showcase Gannett has figured out a way to deliver their version of the best possible advertiser and user experience through Gravity digital ad units.

Launched over a year ago, Gravity advertisements give users an I-MAX style viewing experience by taking over the entire computer screen in order to present a cinematic video ad as the focal point.

Gravity ads have been performing well and generating favorable results to advertisers from the beginning and they continue to change the way digital news readers interact with ads. Gannet has learned a few lessons from launching this digital ad product and now the publishing company is elevating Gravity to become available to users on all devices.

"Gravity was a solution to several problems in the industry," said Steve Ahlberg, Vice President of New Product Development at Gannett. "Advertisers wanted a solution for high quality videos that are longer than 15 seconds and there was a lack of an immersive video experience since there are so many things on the average webpage competing for a user's attention."

Netflix and The History Channel were among the first advertisers to launch ad campaigns with Gravity, but now Gannett's Gravity client roster includes Fitbit and Australia Tourism, among others.

The History Channel's ad , created to promote their "Houdini" miniseries, appeared on the USAToday.com homepage front and center, similar to that of a television commercial. Ahlberg said a lesson they learned was that the quality of the video and the story the video tells matters most.  More

Click here to view Gannett Digital Ad Showcase.
NYT to give digital access to newsstand buyers      
From capitalnewyork.com
NYT building
While the act of purchasing a physical newspaper from a newsstand hasn't changed much over the last century, The New York Times is hoping to remind single-copy customers that it's more than just a print product. It's also hoping to deepen their relationship with the company's digital content.

With a new promotion starting Tuesday, anyone who buys the Times at a newsstand will get a pass for free access to the paper's mobile apps and desktop portal until 11:59 p.m. that day.

The initiative, which has no set end date, comes as the Times is increasing efforts to attract new paying readers as it kicks off an ambitious plan to double its digital revenues, both through subscriptions and advertising, to $800 million by 2020.

The goal of the initiative is "driving incremental loyalty" among single-copy purchasers of the Times, said director of consumer marketing Russell Kern. (According to Alliance for Audited Media data, the Times distributes approximately 117,000 daily copies of the newspaper at retail accounts during the week, and about 174,000 on Sundays.)  More
Dow Jones Launches Newsmart: New Wall Street Journal digital service to help ambitious professionals master Business English   
From Dow Jones Press Release                 
Dow Jones today announced the official launch of Newsmart, a new digital-first learning product combining daily news content from The Wall Street Journal with a unique teaching engine comprising over 2500 comprehension, grammar and vocabulary exercises. Available both for individuals and institutions, Newsmart utilizes the expertise of a professional learning team and gamification theory to make mastering Business English engaging and rewarding.

"The Wall Street Journal is read by more high-level business decision makers than any other news brand. As the only product on the market combining Journal content with a state-of-the-art educational approach and gaming theory, Newsmart provides ambitious professionals with a fresh and exciting way to master Business English," said Katie Vanneck-Smith, Chief Customer Officer and Global Managing Director of Dow Jones. More
Join NAA in Celebrating Free Speech Week!   
From the Newspaper Association of America                
Free Speech Week is a nonpartisan, non-ideological event designed to raise awareness and celebrate the importance of free speech and a free press in the United States. This year Free Speech Week is October 19-25, 2015.
 
To celebrate and promote the event, NAA has posted a new ad for your newspaper to run during Free Speech Week. The ad is available at no cost for NAA members only in full-page and quarter-page sizes for broadsheet and can be customized to include your newspaper's logo. Click here to download the ad now.
 
NAA is a partner of Free Speech Week, along with several other organizations that believe in the value of freedom of speech. They have made several resources available for the event, including panel discussions, webinars, quizzes, contests and more. Click here for ideas on how your organization can participate in Free Speech Week. More
In a New York Minute is the weekly electronic newsletter of  NYNPA, providing you with member news, money-saving and money-generating ideas, and upcoming events. If you would like to contribute to this newsletter please reply to this e-mail or contact mmiller@nynpa.com. For more on NYNPA please visit us on the web at www.nynpa.com.

Mary Miller
Education Services Director
New York News Publishers Association
Also In This Issue
NYNPA partners with LMA for 2015 Digital BootCamp
NYT Archives Saved from Flood
NY Police Officer Is Convicted of Lying About Photographer's Arrest
Gannett's Gravity Ad Product Draws in Advertisers and Digital Users
NYT gives digital access to newsstand buyers
Dow Jones Launches Newsmart
Join NAA in Celebrating Free Speech Week!
Quicklinks 
UPCOMING WEBINARS

10/16 -  What You Need to Know About Overtime and Independent Contractor Laws and Regulations - Online Media Campus - $35

10/29 - Growing Revenue in Your Local Market - Online Media Campus - $35

10/29 - Tools for Smart Science Journalism - Poynter NewsU - FREE

11/5 - Simplify Your Rate Card: Making the Switch to Modular - Online Media Campus - $35

11/11 - Stake your claim to the coming political advertising gold rush - Inland Press - $25

11/12 - Using Data for Better Sports Journalism - Poynter NewsU - $29.95

11/12 - Packaging for Profit: Leveraging Your Digital Assets to Gain Print Dollars - Inland Press - $25

11/18 - Put beacons on your radar: The next disrupter that will change everything - Inland Press - $25

12/2-12/3 - Digital BootCamp at Wall Street Journal - Local Media Association - $895 (NYNPA member rate)

12/9 - Livestreaming the News: Replacing the Satellite Truck with a Cellphone - Poynter NewsU - $29.95

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NIE Monthly Features
 
Free Features include:

October - Fire Safety and Prevention Month

November - National Family Literacy Month

Coming for December - Human Rights Day
12/10

Why not center each in a page and run ads from NIE sponsors or advertisers around it?

You could make some money to support the NIE program and young readers and the general public just might learn something too!   
 
These may be used in-print or online!
Click here for a preview.
 
Need more info? Contact Mary Miller at mmiller@nynpa.com or call 518-449-1667 x 701

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