10 Marketing Tips for 2014
sideMarketing tips for 2014 


Whatever your budget, there's always something you can do to increase results of your marketing program. Here are some suggestions, many of which cost little or no money to implement.


1. Begin a content marketing program


2. Add a frequently asked questions (FAQ) section to your website


3. Create an online sales lead funnel


4. Add a contact section to your website in the same place on every page


5. Add content to your website


6. Start an email marketing program


7. Add customer testimonials to your website


8. Write a white paper or case study


9. Open a SlideShare account and post your PowerPoint presentations


10. Create a YouTube page and post company videos


These are just a few suggestions. For marketing ideas specific to your company, call 978-921-2650 or email us for a free consultation.



Dear ,

Happy New Year! Are you ready for 2014? It's a new year, and time to start fresh with a new budget and a new marketing program. 


Looking for ideas to improve your marketing results? Here are 10 marketing tips to boost sales in 2014. 


The biggest tip for 2014 is to start content marketing. Google continues to reward quality content with Hummingbird, the last major algorithm update, fueling the content marketing trend. The new algorithm looks for answers to questions, so adding an FAQ section to your site is a simple way to improve search results.


Grow your business in 2014 with content marketing!



Melanie Dukas

New Google Search Formula Favors FAQ's


It's not easy keeping up with Google these days. Constantly changing search algorithms (formulas for searching) make it difficult to execute search engine optimization (SEO) strategies. 


With the last few algorithm updates, Google continues to move more and more towards rewarding quality content.

The latest major Google algorithm update, Hummingbird, goes a step further by looking for answers to questions. As web searching becomes more sophisticated, people are searching with questions, and Google wants to answer them.


What is Hummingbird?

Although there have been other algorithm updates in recent years, Hummingbird is an entirely new algorithm. Designed to be precise and fast like a hummingbird, the last change of this magnitude was in 2001. According to Google, Hummingbird is paying more attention to each word in a query, ensuring that the whole query - the whole sentence or conversation or meaning - is taken into account, rather than particular words. In other words, pages matching the meaning do better than pages matching just a few words.


How do you take advantage of this new algorithm?

If your website has lots of quality content already, it shouldn't make a big difference in your rankings, but there are certainly things you can do to improve search results with Hummingbird in mind. 


First and foremost, beef up your website's content. Look for opportunities to add valuable content your prospects will be searching for. Adding questions to the website will help, but Google is more sophisticated than that. Google spiders crawl the entire web to look for the answer to a query, so having the answers to questions people might be searching for will boost results. Rather than look for a certain keyword or phrase, Google will search for the keyword in addition to other parameters of the question, like location.


When writing content for your website, try to anticipate questions people will be asking that your company can answer. Weave questions throughout your copy, like I have done in this article. Notice how each subhead is in the form of a question? Use a more conversational style of writing that asks and answers questions. Create a frequently asked questions (FAQ) page to answer questions your prospects are searching for.


Need help with content marketing and development?

MDC can help you generate ideas for content development and marketing and execute them for you. We'll keep your website fresh and improve search results. Call 978-921-2650 or email us to learn more.

Websites for any budget
If you've been needing a website, but can't afford it, MDC can help. Start the new year with a new search engine friendly website for as little as $2000. Here are some examples of custom websites that cost $2000 or less:
Start 2014 with a clean slate
Get rid of all that messy obsolete code! The Internet is changing quickly and the best way to boost your web results is with a new search engine optimized website. Call us at 978-921-2650 or email us to learn more.