Turning Your Browsers into Buyers
Getting them to your site is more than half the battle, but once they are there, where do they go? What's the next step? How to they buy your product? Like most marketing questions, there's no simple answer. It depends on the product.
5 steps to an effective website sales strategy for your company:
Step 1 - Deconstructing the sales process
How you sell your product? More importantly, how do your customers buy your product? Is it a straightforward product that can easily be bought online? Or do you require a CAD drawing or other document to provide a quote?
Step 2 - Break your sales process down into steps
Identify the steps of your sales process and think about which parts can be automated and how far you can take them online. If your products are fairly standard and conducive to selling online, build a shopping cart. If you offer a custom service or product, offer a free consultation, demo, or quote.
Step 3 - Develop a "contact" section of your website
Make it easy for your customers to contact you with a "contact us" section in the same place on each page, preferably on the right side of your website. This encourages visitors to move to the next step in the sales process from anywhere on your site. Offer different methods of contact including email, phone, quote request or other form, join our email list, and social networking icons.