Automating the Buying  Process
Capturing Website Leads

Make it easy to respond from anywhere on your site. The goal is to capture contact information so you can bring prospects to the next step in the sales process. Here are some suggestions for improving website response:


Create a compelling offer to entice visitors to register and/or contact you for a white paper, brochure, or quote


- Use dashes instead of periods in your phone numbers so they can dial your phone number from a mobile phone


- Create a contact section in the same place on every page with multiple ways to contact or "connect" through social networking


- End each page with a call-to-action to lead them to the next step of the buying process


- Put a quick contact form on every page


- Create a "contact us" or "request quote" button in the same place on every page


If you need help automating your sales process, call 978-921-2650 or send an email.



Dear ,

The sales process is changing. Your customers and prospects are increasingly difficult to reach by phone. More and more, people are shopping online, even for technology and industrial products. They don't want to talk to you unless it's absolutely necessary. And if they can't find what they want easily on your website, they click away. 


It's no longer enough to build a website and wait for the phone calls and emails. Your customers want to buy online if they can, or at least get all the information they need to make a decision.

This month's newsletter offers tips for automating the buying process with call-to-actions and an online sales strategy. These are tips that are easy and inexpensive to implement to any website.
If you need help automating the buying process on your website, call me at 978-921-2650 or send me an email. I'm always happy to help!

Melanie Dukas
Automating the Buying Process


Turning Your Browsers into Buyers

Getting them to your site is more than half the battle, but once they are there, where do they go? What's the next step? How to they buy your product? Like most marketing questions, there's no simple answer. It depends on the product. 


5 steps to an effective website sales strategy for your company:


Step 1 - Deconstructing the sales process

How you sell your product? More importantly, how do your customers buy your product? Is it a straightforward product that can easily be bought online? Or do you require a CAD drawing or other document to provide a quote?


Step 2 - Break your sales process down into steps

Identify the steps of your sales process and think about which parts can be automated and how far you can take them online. If your products are fairly standard and conducive to selling online, build a shopping cart. If you offer a custom service or product, offer a free consultation, demo, or quote. 


Step 3 - Develop a "contact" section of your website

Make it easy for your customers to contact you with a "contact us" section in the same place on each page, preferably on the right side of your website. This encourages visitors to move to the next step in the sales process from anywhere on your site. Offer different methods of contact including email, phone, quote request or other form, join our email list, and social networking icons.

Examples of effective online sales strategies
To generate ideas for your online sales strategy, check out these examples:
e-commerce site - MDC integrated a shopping cart into this site.
Contact section - Here is an example of a contact section in the right column.
Free semiconductor forecast - This company offers a free forecast to capture leads.
Quote request form - As a custom manufacturer, this company requires a blueprint to prepare a quote.

Need help automating your sales process?
If you'd like help developing an online sales strategy for your company, call 978-921-2650 or send an email.