Generating Leads with Social Networking


In "5 Social Media Marketing Tips for Technology Companies," an inbound marketing firm discusses how to grow your technology company with social networking.


According to the article, "A social media marketing process is a series of tactics designed to promote your brand as a thought leader and to generate leads for your products and services using your website and social media. Another term for the social media marketing process is inbound marketing."


Simply put, inbound marketing is marketing focused on getting found.





Dear ,

When I ask my clients about social networking, they often dismiss the idea with comments like, "My customers don't use Facebook."

Maybe not, but there's much more to social networking than 
Facebook. Industry influencers and your customers are Tweeting and liking and sharing all over the Internet, and you should be part of the conversation.

There are many reasons to embrace social networking, but the biggest is, it brings traffic to your website. What's more, it's totally free.
It takes a little time and effort to get started, but once you do, the momentum starts to build, and before you know it, you're doing inbound marketing. 
If you need help developing a social networking strategy for your company, call me at 978-921-2650 or send me an email. I'm always happy to help!

Melanie Dukas
Generating Leads with Social Networking


There are many benefits to social networking, but the one big bottom line benefit is, it generates leads. 


Here's how: Every time someone references your company on the web, it creates a link to your website. The more links to your website, the higher your company ranks with search engines. The results? Higher rankings bring more prospects to your website, generating leads and sales.


The best part of social networking is the cost. It's completely free, but it does take time. You'll have to do a little research and soul searching to come up with a social networking strategy that works for your company, but you'll find it's well worth the effort.


Most of us don't have a lot of time for social networking, so it doesn't make sense to try and be everywhere and not have a presence anywhere. Better to pick one or two vehicles that you can easily manage, and focus your efforts on those.


To develop a strategy, think about your company and what you have to offer. Do you have any marketing materials or content that you can promote? What social media vehicles are most likely to engage your customers?


Here are some examples of ways to use existing content to create visibility and links to your site:

  • Take some company videos, add some client videos and create a YouTube Channel.
  • Post PowerPoint presentations on Slideshare, tweet about them and share them on LinkedIn and Facebook.
  • Share articles, application notes, email newsletters, press releases, white papers and more. 
Connect with MDC for valuable marketing tips
I'm launching a social media marketing program for MDC with this email. Help me build some momentum by recommending me, liking me, or following me on your favorite social network!

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For more information about MDC's marketing services, call 978-921-2650 or send an email.