The New SEO - Content Marketing
Content Sources
To develop a content marketing strategy for your company, think about your business and what vehicles work best to get your message to your customers and prospects. Here are some options to get your juices flowing:
  • Press releases
  • Videos
  • Articles
  • Case studies
  • White papers
  • Email newsletters
  • Blogs
  • RSS
  • Social media/Web 2.0 sites
  • Web pages
  • Guest posts
  • Syndication
  • Infographics
  • Conference presentations

The list goes on and on, but you get the idea. Your content marketing strategy should build your brand and add value to your products and/or services. The goal is to develop compelling quality content, optimize it for search engines and distribute it through the right channels.



Dear ,

At the beginning of every new year, we're all bombarded with articles about trends to watch in our industry. This year in marketing, all the buzz is about content marketing.
As everyone clamors to climb to the top of page in the search results, the tips and tricks that search engine optimization (SEO) professionals have typically used to boost search results are becoming irrelevant.
What's the new SEO? Content marketing. Developing and marketing quality content not only boosts search results, it also builds your brand, adding value to your company's products and services.
More than ever, quality content is the key to a successful website. Learn more about content marketing along with ideas for ways to add valuable content to your site.
If you need help developing a content marketing strategy for your company, call me at 978-921-2650 or send me an email.

Melanie Dukas
The Basics of Content Marketing


As the Web becomes more sophisticated and Google changes search algorithms to favor websites that offer quality content, the SEO paradigm is shifting. 


Slowly but surely, almost everything that used to constitute search engine optimization (SEO) has become ineffective, risky, or inappropriate for most brands.


Instead, the focus of SEO is on improving the user experience by creating high quality relevant content, a user-friendly interface, and an integrated search and social media effort.

B2B content marketing usage

A study on B2B Content Marketing Trends for 2013 by the Content Marketing Institute, identifies these content marketing trends:

  • 91% of B2B companies use content marketing
  • Social media is the most popular content marketing tactic
  • LinkedIn is the most popular social media channel for content distribution (83%) followed by Twitter (80%), Facebook (80%) and You Tube (61%)
  • The biggest jump in content marketing tactics is the use of research reports, followed by videos, mobile content, and virtual conferences
Content Marketing Services
Melanie Dukas Communications has the writing skills and industry knowledge to develop and market compelling content to engage your customers and improve website traffic.

For more information about MDC's content development and marketing services, call at 978-921-2650 or send an email.