The Basics of Content Marketing
As the Web becomes more sophisticated and Google changes search algorithms to favor websites that offer quality content, the SEO paradigm is shifting.
Slowly but surely, almost everything that used to constitute search engine optimization (SEO) has become ineffective, risky, or inappropriate for most brands.
Instead, the focus of SEO is on improving the user experience by creating high quality relevant content, a user-friendly interface, and an integrated search and social media effort.
A study on B2B Content Marketing Trends for 2013 by the Content Marketing Institute, identifies these content marketing trends:
- 91% of B2B companies use content marketing
- Social media is the most popular content marketing tactic
- LinkedIn is the most popular social media channel for content distribution (83%) followed by Twitter (80%), Facebook (80%) and You Tube (61%)
- The biggest jump in content marketing tactics is the use of research reports, followed by videos, mobile content, and virtual conferences