Issue No. 59  February 2014
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Studio & Location Services for Still & Motion                                                                               WWW.S1GROUP.CA
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NEW FEATURE -Web Online Quotes

We launched our S1 Website Online Quotes in December, and now it's even better. We listened to clients comments and made it easier to quote.
Now you can create an account, save your quotes by a name decided by you,
pull them up later, add & subtract items, change deliveries, number of days and resend. 24 hours a day 7 days a week!
Use the same package you requested previously, fine tune it, or keep it exactly the same, change the date!

More cool stuff from the team at S1.

Link for creating a user account
Link to Equipment page
Andric & Geneviève Caron for BMO World Elite Mastercard

Toronto based Photographers Andric and Genevieve Caron of Shadow & Shadow, need no introduction. When Andric decided to test the Nikon D800 & D800E for this project, we could not wait to see what they would create. Another exquisite production was the result, this time shot with Nikon D800E. Shot for World Elite MasterCard and shot at Nice, Cote d"Azur, South of France.

S1 Supplied: Nikon D800E and Lenses

Genevieve Caron
Alvaro Goveia shoots for Elevate Magazine

Sexy new work by Photographer Alvaro Goveia, graced the cover of Elevate Magazine for January/February 2014 Issue. Alvaro spends his time between Toronto & NYC, and he chose model Krysten P. from B&M Models, to create this classy but racy cover. Go Alvaro!

S1 Supplied: Lighting and Grip

Alvaro Goveia
Click here to see the images
Andrew Soule shoots Alana Zimmer for Herringbone Magazine

Andrew Soule, based in Toronto, recently shot Canadian Super Model Alana Zimmer at S1 for the elegant cover of Herringbone Magazine.

Check out the spread in the link below. Beautiful!
S1 Supplied: Studio, Lighting and Grip

Andrew Soule
Herringbone Magazine
Annual Equipment Sale @ S1

Every year we have a sale, and offer equipment that has been replaced by a new model or is overstock (based on current client needs). Anyone that has bought from us in past sales, knows our Sale Equipment is in great shape & service, and quite often has the original packaging.

Take advantage of our great prices and great quality.
Come in and see it, test it, and buy it! First come, first serve.
Call 416-466-3024 or Email social@s1group with questions.

Click here to see the sale list
Direction to S1
Christoph Strube shoots for Pie Magazine

Toronto based recluse and photographer, Christoph Strube is continuously knocking out mens stories that are not only unique, but in B&W, which we all miss!
Check out this latest story The Logger, Christoph shot for Pie Magazine, a magazine about affordable luxury lifestyle.

S1 Supplied: Equipment.

Christoph Strube
Pie Magazine
"THEY Produce' for Leo Burnett / P&G's Bounce

Gina Hole of THEY Produce, based in Vancouver, produced a shoot for Photographer Eydis Einarsdottir for a Bounce campaign for Proctor & Gamble, shot here at S1 Studios Toronto. Eydis's deliberately crafted images created the unique look needed on this clever campaign.
S1 Supplied: Studio, Camera, Computer, Lighting and Grip.

They Representation
Eydis Einarsdottir
Click here to see the image
New Staff @ S1

The S1 team is growing with the addition of another great employee to better serve our clients and expand our services.
We welcome Spencer Robertson as Equipment Specialist to the S1 Team.
Spencer adds a lot of enthusiasm to our day, and is a natural at customer support.

Go Team S1!

Digital Tech Training at S1 Studios Toronto
Capture One Masters Program (COMP)

Digital Transitions of NYC, the largest Phase One dealer in the world, and all out hardcore techies, flew into Toronto for a comprehensive Capture One Digital Tech training at S1 Studios Toronto.
Eric Brazier approached us with the idea, and S1 sponsored the COMP training with 7 Digital Techs, and 3 S1 tech support employees attending.
Digital Transitions told us our Capture carts were world class, and we want to make sure our Digital Techs are the best too.
Try our Digital capture packages,  see link below:

Link to Capture Packages
Watch Time Getting Frozen in these Hypnotizing Subway Station Videos

Photographer Adam Magyar took a high speed camera and recorded everything as his subway train car was getting into the station. Here's the result in three spellbinding clips, part of his film Stainless, in three different cities: New York, Berlin and Tokyo.

Sent in by Gregory Bennett

Berlin at U2 Alexanderplatz station
NYC at Grand Central station
Tokyo at Shinjuku station
Kate Moss Goes Dark in Alexander McQueen's New Fashion Film

For Alexander McQueen's exotic, voodoo-evocative spring collection, Steven Klein created a highly moody four-minute film that explores the darker recesses of carnal desire and takes its visual cues from the 1960 thriller Peeping Tom.

Click here to see the video
Steven Meisel Unveils Fashion Films for Prada and Lanvin

Steven Meisel is the man behind both of the films. For Prada, he shot the same group of girls (including Cindy Bruna) as the print campaign. For Lanvin, Meisel leaned more cerebral, icy, and slightly camp.

Click here to see the videos
Watch Felix Baumgartner's 24-mile Free Fall from His Body-Mounted GoPro Cameras

On October 14, 2012, Felix Baumgartner ascended more than 24 miles above Earth's surface to the edge of space in a stratospheric balloon. Millions across the globe watched as he broke the speed of sound while free falling safely back to Earth.
Several cameras were mounted onto the balloon capsule, none of them captured the experience quite like the GoPro cameras mounted on his helmet and body.

Click here to see the video
Wistia Team Talks Video-Making Nitty Gritty: Choosing a Microphone

Wistia is a video player (think Youtube and Vimeo) for businesses who want a high quality player but don't necessarily want the social features you get with the mainstream platforms. In addition to being a quirky and fun culture and offering a sweet product, the Wistia team also provides tutorials and tips on making your own great company videos. This one offers some great info on choosing a microphone..

Click here for more info
Grip it Good - a must see. Educational and full of content.

Part tutorial, part love letter - this video represents my take on the importance of the grip department. No grips, no Oscar nomination. Film schools don't spend enough time on the essentials of gripping and for the life of me I don't know why! Grips provide literally 1/2 of the lighting on stage and sometimes 100% of the lighting outdoors! You cannot learn how to shoot without some knowledge of "cutting" light. Hopefully this video will help you approach your lighting plan differently in the future. - Mark Vargo.

Click here to see the video
X-Rite i1 DisplayPro Calibrator

This calibration device is simple to use yet incredibly accurate. It comes with software that is compatible with all modern displays, including LED and Wide Gamut LCDs.
Works with MacBook Pro Retina Display, Apple 27" Thunderbolt Display, Eizo 241 monitors. Compatible with Mac OS X 10.6 - 10.9
It also measures ambient light, so no matter where you are, you will get the most accurate colour possible.

Click here to see it in Rentals
iWorkCase for 15" Laptop

Brand new MacBook Pros and brand new inserts for the iWorkCases, make this package perfect for location work. Not only can you store and use a LaCie Rugged drive, HyperJuice battery and card reader included in the case, it also includes a platform for a tablet or mouse and can be mounted on a tripod. Everything you need all packed in one case.

Click here to see it in Rentals
Lexar USB 3.0 Card reader

The Lexar USB 3.0 Card reader is one of the fastest card readers out there. It has a maximum read speed of 150MB/s and data transfer rates up to 500MB/s. It supports UDMA 7 cards, but is also backwards compatible with USB 2. When you have to shoot to card, this is the ideal card reader to have around.

Click here to see it in Rentals
Full Length Mirror

New to our Stylist Rentals is a full length adjustable mirror. We have also added casters to the feet so it can be easily moved anywhere in the studio.

Click here to see it in Rentals
LaCie Rugged Thunderbolt and USB 3.0 1TB Drive

The newest addition to our selection of LaCie drives in Expendables. Super durable and crazy fast, the 1TB Rugged Thunderbolt is perfect for in studio or on location.

Click here to see it in Expendables
Canon 1D C + MōVI + tiny bikini = Awesome long shot in 'Surfer' portrait

Crazy footage that before a Movi was invented would be impossible. What do you get when you mix a Canon EOS 1D C, a MōVI M10, and a fabulously beautiful young surfer? Obviously you get a great short that all the guys will love - gear and gals - what more can a man ask for? Hopefully the female filmmakers will appreciate the filmmaking and gear as well.

 Click here to see the videos
Jean-Claude Van Damme's Make My Movie Challenge!

Want to make an action movie starring Jean-Claude Van Damme? Enter this video contest by submitting your video to win amazing prizes!

Its really funny, and worth watching the promo.

 Click here for more info
Cadrage - the better director's viewfinder app

Cadrage is a new viewfinder app for iPhone/iPad and Android phones that enables you to preview shots more conveniently and very accurately with all the indie cameras we like.

Click here for more info
Polaroid Launches Polamatic 4.0 iOS App for a More Genuine Polaroid Effect

Polaroid has relaunched Polamatic with version 4.0 and has redesigned it from the ground up to more closely capture the Polaroid Photography effect.

Don't know whether to laugh, cry or use it? Check it ot.

Click here for more info

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