Arizona Chiropractic Society eNewsletter


July 15, 2013Newsletter Subtitle

Month Year
The Arizona Chiropractic Society is here to serve you!

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3515 E. Carol Avenue
Phoenix, AZ 85028
VOICE 602.368.9496
FAX 866.567.6762


Alan M. Immerman, D.C., ACS President and Executive Director
Alan M. Immerman, D.C., ACS President and Executive Director



            ADOI has filed its reply brief with the Arizona Supreme Court in the insurance equality lawsuit which asks the Court to order ADOI to enforce the Arizona chiropractic insurance equality, something ADOI surely is not doing at the current time. ADOI has defended its position by stating it has the discretion to ignore state laws and only enforce them when and if it wants to, and that it can ignore the will of the Legislature. Read the brief by going to and clicking on the link under Breaking News.


            Incredibly, the lower courts have thus far agreed with ADOI. Even though the insurance laws say the Insurance Director "shall" enforce all of the insurance laws of Arizona, the courts have interpreted this to mean "may" enforce and allowed ADOI to not enforce the chiropractic anti-discrimination law. Our last hope lies with the Arizona Supreme Court. If we lose there, our alternatives include class action lawsuits aimed directly at the insurance companies along with passage of new laws.


            The new brief from ADOI is a repetition of the same old arguments made in previous briefs. It basically states that even if an insurer is found in violation of the law, ADOI has the right to exercise its discretion and do absolutely nothing. Why ADOI would want to do nothing in the face of obvious violations is entirely unknown other than the fact that many ADOI employees want to please insurers since they are their future employers. It is expected that the Supreme Court will take 1-3 months to decide whether or not they will take up the case and render a decision or simply let the Court of Appeals decision stand as law. We will alert you as soon as a decision is released.


            The ADOI lawsuit has been our first major effort to overturn the ASHN regimen, but it will be far from our last. We absolutely will not give up until full insurance equality is restored. Huge wars like this take time. Shortly after ASHN began operations in Arizona early in 2011, just two years ago, ACS consulted with a number of attorneys and concluded litigation of the type filed was necessary. The next steps were finding the right attorney and then raising the money necessary for litigation. Now, just over two years later, we are in the Arizona Supreme Court. This is lightning speed in court time. While we have not yet met success, at least we have  been engaged in the battle.


            Many years ago, the original Executive Director of ACS Claudette Lewis gave the following to Dr. Immerman and it is very pertinent for today. It is from a speech frequently called "Man in the The Arena," given by President Theodore Roosevelt in Paris in 1910:


"It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose faces is marred by dust and sweat and blood; who strives valiantly; who errs, and comes short again and again, because there is no effort without error and shortcoming; who knows the great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat."


With the ADOI lawsuit, ACS members have been the "men and women in the Arena" and ACS salutes all of you. We will remain in the Arena until total victory is achieved. Persistence is our watchword, and defeat is an unknown concept in our world.



Alan M. Immerman, D.C.


In my relentless pursuit to promote greater business success for our industry in Arizona, I have come across a unique and timely niche opportunity. It fits well with my own belief about our ability and need to expand the number of products, services and solutions we offer to our patients in a cash practice environment.


I was introduced to a company, Vitanya Wellness Centers, which has defined a total wellness solution tailor-made for chiropractors. Founded by a chiropractor, a major positive feature of Vitanya is their delivery of a turnkey program - branding, proven sales and marketing programs, unique wellness services, a complete product line, business systems, cutting edge equipment, training, and ongoing support.


For the right relationship, there will be no financial commitment required by the chiropractor. Chiropractors only need to provide what we always provide: compassionate service and the desire to provide alternative health solutions.


Vitanya is committed to become the low-cost leader delivering natural, measurable, and effective total wellness programs through chiropractic clinics and is currently launching an expansion effort.


The key wellness feature of Vitanya is how their program activates the body's capacity to repair itself and restore health. They offer state-of-the-art bio-mapping equipment, then introduce optimal vibrational frequencies to the body. And they have formulated a signature line of supplements - with the key one customized with a signature frequency, making it unique for that individual. You can read more at


I'm strongly encouraging Arizona chiropractors to do what I did: visit Vitanya, go through the process of bio-mapping and test the program. Then take the time to visit with the Vitanya team about how you could benefit from their program. Just call Lou Schwartz at Vitanya at 480.696.3800, introduce yourself and mention the Arizona Chiropractic Society.