December 11, 2012

By Barbara Wold | International Speaker, Author and Business Strategist in Downtown Revitalization & Merchant Retention

In time for the holidays, Barbara Wold compiled business-building reminders for merchants:

"The Christmas and Holiday retail season easily outshines other times of the year in sales, but it can also be the most exhausting.  With proper planning and preparation, it can be not only a successful and memorable season, but in the most positive sense of the word, an enjoyable one for owners, managers, staff, and certainly customers.

Tip #1: Having all salespeople read company ads, catalogs, literature, Blogs, Facebook and Twitter pages before customers come in with questions and inquiries. An uninformed salesperson is bad for business.  Also, check out everything about the competition."

Read more tips from Barbara Wold HERE.

Would you like to help increase attendance and student achievement at Berkeley High School? Last year BHS began a push to get students back in class -- This year, they're hoping to increase student attendance even more by creating two funds for incentives. Learn how you can help student attendance, AND associate your business' name with a worthy cause HERE.

RSVP | FREE for Chamber members | $10 non-members

David Daniels, owner of T324, will present a learning lunch on "Things I Wish I Had Known Before I Built My Website." Come benefit from the many lessons they have learned the hard way - so you don't have to! Covering a range of topics that span: design, content, technology, marketing, strategy, and project management.

The Downtown Berkeley Association is giving away a safe with an electronic combination lock to any Downtown business. The safe measures approximately 18in x 16.5in x 19in with UL Classified 1-hour proven fire protention. For more information, go to the Sentry Safe website for the S3510 model. Please contact the Downtown Berkeley Association if you would like to have the safe: 510 549-2230 x10 or info [at] downtownberkeley.com.