"An Educated Business Leader is a Customers' Best Opportunity..."

Don't let the title of this article fool you. Yes, you are educated, have experience and expertise in your field and perhaps a few others, that's why you are leading a business or are in business for yourself. But let's face it, as a business owner, how often do you take time to attend a course, seminar or workshop within your field that enhances your knowledge, keeping you abreast of new trends within your industry?

Your customers rely on your knowledge, skills and expertise to enhance and/or change their current state. When they shop for your product or service, will they find someone else more knowledgeable than you? Being the educated business owner means going above and beyond what you already know to give you a competitive advantage. My business partner and I attend quarterly conferences related to our industry to ensure that we are always bringing new information to our clients; information that is fresh and can be applied to our business as well as our clients'.  So what are the benefits to attending conferences, seminars and/or workshops?

• They allow you to have issues addressed on a specific topic by recognized experts who are up to date with the latest developments in your field.
• They are valuable for business owners who carry a heavy workload.
• They are very appropriate in an era in which people do not have time to read a number of books by experts. You can spend a reasonably short period of time and get substantial information on a topic of interest.
• The speakers, who specialize in these fields, have already done the sifting and selection of information from a wide variety of sources, and they can present you with those aspects that are particularly relevant to your industry.

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