A Monthly Newsletter from Purposeful Leadership Solutions

January 2014
Issue No. 17

"The definition of insanity is doing the same thing the same way expecting different results!"
~Albert Einstein~

We have a new look to our newsletter as you may have noticed because we recognized that we needed to change and spruce things up a bit. 

As we enter into 2014, many of us would probably like to revitalize our businesses so that we achieve greater results. However, achieving greater results requires planning and measuring results so that you can create a sustainable business. If we don't plan for the results that we want to achieve how can we possibly know if we are growing our businesses? Planning requires that we be able to set the vision, business goals and objectives, and communicate them effectively to your staff (if you have them), and if you are a "lone wolf" make sure that you have them documented.  Your staff should understand their role in achieving your business goals and have a plan for achieving them as well. You as the leader should have your own goals to help drive the business goals. Next check all performance goals against the business goals and to measure where you are against where you want to be.  Its all in the planning!




Tracy D. Holloman and Kevin A. Key
Managing Partners
Planning and Building a Sustainable Business



Building your business and developing yourself are both growth processes that will occur over time. Building a business implies having to develop your skills and/or manage other people who can build the necessary processes to perform necessary business functions. While many people equate success with working, truly successful people attribute their success to having a strategy, setting goals and working smart. In the beginning, you will need to do all of these. And if you do them all,, in the end you will find you have built something that will endure. So, what are your strategy and goals for your business? 

Have you communicated them

to your staff? Are they aware of their roles and responsibilities and how they tie to the goals of your organization?


The value of your business lies not in what it can do with you, but in what it can do without you. If no one else can do what you can do, then you don't have a business that will endure. You have a business that is restricted by its inability to use its creative juices and expand into something bigger and more successful. Business is and should be a systematic series of processes linked to the overall goals of the organization disciplined to exceed internal and external customer expectations. Each aspect of your business should be process mapped, so that in theory, other people can perform other roles including yours. The functions and processes should be crystallized in writing, so it's important to document everything! But process isn't enough. People, make the difference, even if you are the "solo-preneur."

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Purposeful Leadership Solutions
In This Issue
Planning and Building a Sustainable Business
Upcoming Events 

January 29, 2014

 "Customer Loyalty"
March 2014

Purposeful Leadership Solutions
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Suite  1518
Melville, NY 11747

Phone: 347-869-6296
Phone: 516-420-3292
Email: info@PLS-NY.com

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Spotlight On Leadership


Sheryl Sandberg, is the Chief Operating Officer of Facebook and was elected to the board of directors by the board. What makes Sheryl so unique is that she is the first woman to sit on Facebook's board. Before Facebook, Sandberg was Vice President of Global Online Sales and Operations at Google. In her role, she made change a consistent and necessary evil to spark creativity and better the company, seeing the business from the eyes of the employees and the customers. She launched Google's philanthropic arm and also served as chief of staff for the United States Secretary of the Treasury.  Sandberg was named in the Time 100, an annual list of the 100 most influential people in the world according to Time magazine. She is recently noted for her book "Lean In", which unveils the perils of being a woman in business in a still predominately male driven society. Just recently, Sheryl helped Pantene  with their latest ad which went viral in the Phillipines as light is shed on the labels placed upon women who go after predominately male driven roles in business. Sheryl is helping to shape America by creating awareness around how women are still seen and treated in the workforce and in business overall and she is not afraid to create this awareness.



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