Beer is a key Revenue Driver for Convenience stores!
FlexRoller helps organize the Beer Category.
Support Consumer Demand by offering a varied selection in the Cooler.

Single Cans have the highest velocity
  • 50% of baskets include single cans
  • 51% of single can purchases are in C-stores
  • 48% of single can purchases are decided in-store
Multi-packs help grow share
  • Multi-packs have the highest velocity on weekends
  • Multi-packs grow share during weekends

 Source: Anheuser-Bush - Insights into your beer shopper

Beer shelves fronted with FlexRoller drive more sales.
No FlexRoller


FlexRoller supports the growth of the beer category.

  • Drives sales up due to continuously and consistently fronted products
  • Reduces labor costs by eliminating manual fronting and speeding up restocking
  • Eliminates out-of-reach and perceived out-of-stock
  • Durable, high quality rollers and tracks
  • Available in any size and for any shelf
  • Front retainer available in different heights
  • Flexible divider adjustment to suit any planogram
Only FlexRoller is available for 27 to 72 inch deep shelves
27" shelves

36" shelves

42" shelves

72" shelves

1x packout
9 bottles per lane (20oz PET)

1.5x packout
12 bottles per lane (20oz PET)

2x packout
18 bottles per lane (20oz PET)

3x packout
28 bottles per lane (20oz PET)

With FlexRoller you can now gain an extra facing in the same space:
10-wide facings 20oz PET bottles
 8-wide facings 28oz Gatorade

Increased Packout

Use horizontal shelf space more efficiently
Consistent Fronting Always
Front all product packaging types
Drive Additional Sales
Fronted products result in increased sales

Save Labor Cost
Eliminate fronting and reduce stocking time

FlexRoller in action - click to view
  • Actual benefits of the FlexRoller system in a C-Store Cold Vault -- consistently fronting all lanes.
  • Also see how easy it is to restock the lanes from the back.
Click to see innovations in the following product categories.

For more information please contact:


Kyle Ellisor

Bruegmann USA, Houston, TX

Tel: 888 745 9229 ext 111


About Bruegmann
The Bruegmann Group designs, develops and manufactures high quality retail merchandising products and solutions that deliver an innovative differentiation to the target market (retailers or brands). That means simplifying, protecting and enhancing product presentation in-store to ultimately protect product margins, stimulate sales and reduce labor costs.
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Bruegmann USA | 589 Garden Oaks Blvd. | Houston | TX | 77018