FlexRoller helps organize the fast growing craft beer category!
Craft Beer is the new growth generator for the beverage category.
  • The craft beer category posted double-digit growth for the 8th straight year and in 2013 craft beer as a category overtook Budweiser.
  • Craft brewers reported a 13% increase in volume in 2015 as American beer drinkers continued to be lured by fuller-flavored ales.
  • With 4,269 breweries - more than ever before - the craft beer industry now represents 12% market share of the total beer market.
  • The growth was especially notable as the total U.S. beer market reported a slight drop of 0.2% in volume for 2015.
Craft beer outperforms

Craft beer overtakes Bud

The Grocery channel is outperforming C-stores in craft beer
Grocery retailers have fully capitalized on that growth trend with dedicated coolers for the craft beer category as well as unique shopping experience with shopper customized six-packs.

C-stores are not yet capitalizing on this trend and are lagging behind due to limited cooler space and limited shelf flexibility for frequent planogram changes.

FlexRoller is the optimum shelf management system to organize this category, provide the necessary flexibility to change planograms frequently as new beers are launched and demanded by consumers and keeping it fronted and shoppable.
FlexRoller is helping C-stores get ahead of the competition by supporting the craft beer category.
Only FlexRoller is available for 27 to 72 inch deep shelves
27" shelves

36" shelves

42" shelves

72" shelves

1x packout
9 bottles per lane (20oz PET)

1.5x packout
12 bottles per lane (20oz PET)

2x packout
18 bottles per lane (20oz PET)

3x packout
28 bottles per lane (20oz PET)

With FlexRoller you can now gain an extra facing in the same space:
10-wide facings 20oz PET bottles
 8-wide facings 28oz Gatorade

Increased Packout

Use horizontal shelf space more efficiently
Consistent Fronting Always
Front all product packaging types
Drive Additional Sales
Fronted products result in increased sales

Save Labor Cost
Eliminate fronting and reduce stocking time

FlexRoller in action - click to view
  • Actual benefits of the FlexRoller system in a C-Store Cold Vault -- consistently fronting all lanes.
  • Also see how easy it is to restock the lanes from the back.
Click to see innovations in the following product categories.

For more information please contact:


Kyle Ellisor

Bruegmann USA, Houston, TX

Tel: 888 745 9229 ext 111

Email: kyle@bruegmann-usa.com

About Bruegmann
The Bruegmann Group designs, develops and manufactures high quality retail merchandising products and solutions that deliver an innovative differentiation to the target market (retailers or brands). That means simplifying, protecting and enhancing product presentation in-store to ultimately protect product margins, stimulate sales and reduce labor costs.
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Bruegmann USA | 589 Garden Oaks Blvd. | Houston | TX | 77018