FlexRoller is the optimum shelf merchandising system for diverse packaging!
Packaging development is the new growth strategy for beverages
  • Recent growth in the Beverage Category is driven by the strategic implementation of new packaging formats and sizes.
  • Brand manufacturers are continually adding new products to meet consumer demand for variety and convenience.
  • Developing new packaging formats and package sizes is by far the preferred growth strategy.
  • New product development, line extensions, or buying other beverage brands has recently taken a backseat.
New packaging format examples
Growth strategies for beverages

FlexRoller is a No Risk Investment

Only FlexRoller is available for 27 to 72 inch deep shelves
27" shelves
36" shelves
42" shelves
72" shelves

1x packout
9 bottles per lane (20oz PET)
1.5x packout
12 bottles per lane (20oz PET)
2x packout
18 bottles per lane (20oz PET)
3x packout
28 bottles per lane (20oz PET)
With FlexRoller you can now gain an extra facing in the same space:
10-wide facings 20oz PET bottles
 8-wide facings 28oz Gatorade

Increased Packout
Use horizontal shelf space more efficiently
Consistent Fronting Always
Front all product packaging types
Drive Additional Sales
Fronted products result in increased sales

Save Labor Cost
Eliminate fronting and reduce stocking time
FlexRoller in action - click to view
  • Actual benefits of the FlexRoller system in a C-Store Cold Vault -- consistently fronting all lanes.
  • Also see how easy it is to restock the lanes from the back.
Click to see innovations in the following product categories.

For more information please contact:


Kyle Ellisor

Bruegmann USA, Houston, TX

Tel: 888 745 9229 ext 111

Email: kyle@bruegmann-usa.com

About Bruegmann
The Bruegmann Group designs, develops and manufactures high quality retail merchandising products and solutions that deliver an innovative differentiation to the target market (retailers or brands). That means simplifying, protecting and enhancing product presentation in-store to ultimately protect product margins, stimulate sales and reduce labor costs.
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